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METHODS AND SYSTEMS FOR DETERMINING RELEVANCE OF ADVERTISING CATEGORIES FOR DEVICES

  • US 20140278932A1
  • Filed: 03/15/2013
  • Published: 09/18/2014
  • Est. Priority Date: 03/15/2013
  • Status: Abandoned Application
First Claim
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1. A method comprising:

  • determining a plurality of parameters for relevancy scores for advertising categories for a device;

    generating a plurality of engagement factors for the advertising categories for the device; and

    generating the relevancy scores for the advertising categories for the device based on the parameters and the engagement factors.

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