AD BLOCKING TOOLS FOR INTEREST-GRAPH DRIVEN PERSONALIZATION
First Claim
Patent Images
1. A non-transitory computer readable media having instructions stored thereon that are executable by processor electronics to:
- a. display one or more items of content to a user; and
b. detect an affinity selection by the user of an item of content displayed;
i. in response to a negative affinity selection detection for an item of content, add a reference to an identity of the selected content to a file and block or obscure future display of the content;
orii. in response to a positive affinity selection detection for the item of content, increase a likelihood that a user has one or more characteristics that are referenced by tags associated with the selected content.
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Abstract
An input and processing system allows user input information such as user affinity to efficiently block content and request content as well as novel input of commands such as copy/paste on a small mobile device screen among other computing devices. A client/server is also made more efficient due to the enhanced gathering of information such as content feedback from users.
Yet another disclosure regards a system allowing leveraging of preexisting information to display content and select brands for user feedback.
Also disclosed are systems for increasing sales efficiency, and various GUI interfaces.
110 Citations
20 Claims
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1. A non-transitory computer readable media having instructions stored thereon that are executable by processor electronics to:
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a. display one or more items of content to a user; and b. detect an affinity selection by the user of an item of content displayed; i. in response to a negative affinity selection detection for an item of content, add a reference to an identity of the selected content to a file and block or obscure future display of the content;
orii. in response to a positive affinity selection detection for the item of content, increase a likelihood that a user has one or more characteristics that are referenced by tags associated with the selected content. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A non-transitory computer readable media having instructions stored thereon that are executable by processor electronics to:
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a. display an ad from a plurality of ads stored in local device storage for user display; b. detect a user affinity input for the ad; and c. in response to receiving a negative user ad affinity input, display another ad from the local device storage based upon a persona stored in the local device storage. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A processor-based system, comprising:
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a. memory for storing instructions that are executable by processor electronics; b. processor electronics configured to execute the instructions in order to; i. receive a user ad affinity gesture input in response to displaying an ad; ii. in response to receiving a negative user ad affinity gesture input, block or obscure subsequent display of the ad to a user; and iii. in response to receiving a positive user ad affinity gesture input, increase a likelihood that a user has one or more characteristics that are referenced by tags associated with the affinity gesture. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification