METHOD FOR DISPLAYING A PRODUCT-RELATED IMAGE TO A USER WHILE SHOPPING

• US 20140278998A1
• Filed: 03/14/2013
• Published: 09/18/2014
• Est. Priority Date: 03/14/2013
• Status: Active Grant

• Current Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Original Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Inventors: Systrom, Kevin, Cole, Amy
• Granted Patent: US 10,521,830 B2
• Time in Patent Office: Days
• US Class Current: 705/14.57
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

One variation of a method for displaying a product-related image to a user while shopping includes: loading an image to a social networking system; receiving a tag including identification of an item visible in a region of the image; based on the tag, correlating the item with a product; posting the image to a social feed within the social networking system, the social feed including a set of photos related to the product; receiving a scan from a user, the scan generated through a mobile computing device carried by the user; correlating the scan with the product; and displaying the image within a social networking interface accessible through a display of the mobile computing device.

Claims

1. A method comprising:

loading an image to a social networking system;

receiving a tag comprising identification of an item visible in a region of the image;

based on the tag, correlating the item with a product;

posting the image to a social feed within the social networking system, the social feed comprising a set of photos related to the product;

receiving a scan from a user, the scan generated through a mobile computing device carried by the user;

correlating the scan with the product; and

displaying the image within a social networking interface accessible through a display of the mobile computing device.

2. The method of claim 1, wherein receiving the scan comprises receiving one of a barcode scan, quick response code scan, a photographic image, and a stock-keeping unit number.

3. The method of claim 1, wherein receiving the scan comprises receiving a photographic image captured through an optical sensor incorporated into the mobile computing device, and wherein correlating the scan with the product comprises analyzing the photographic image to identify the product.

4. The method of claim 1, wherein receiving the scan comprises receiving the scan over a cellular network.

5. The method of claim 1, wherein displaying the image within a social networking interface comprises accessing the social feed that comprises the image and a description of the product.

6. The method of claim 1, wherein displaying the image within the social networking interface comprises displaying the image serially with a set of photos related to the product.

7. The method of claim 1, wherein correlating the scan with the product further comprises correlating the product with a particular merchant, wherein posting the image to the social feed comprises posting the image to a social feed of the particular merchant within the social networking system, and wherein displaying the image comprises displaying the image and identification information of the particular merchant within the social networking interface.

8. The method of claim 7, wherein displaying the image within the social networking interface comprises displaying the image in line with a set of photos of products offered by the particular merchant.

9. The method of claim 1, wherein correlating the scan with the product further comprises correlating the product with a particular brand, wherein posting the image to the social feed comprises posting the image to a social feed of the particular brand within the social networking system, and wherein displaying the image comprises displaying the image and identification information of the particular brand within the social networking interface.

10. The method of claim 9, wherein displaying the image within the social networking interface comprises displaying the image in line with a set of photos of products associated with the particular brand.

11. The method of claim 1, further comprising requesting access to user location data through the mobile computing device, identifying a retail outlet proximal the user according to the location of the user, and displaying a location of the retail outlet and product availability at the retail outlet within the social networking interface.

12. The method of claim 1, wherein correlating the scan with the product comprises requesting access to user location data through the mobile computing device, identifying a retail outlet proximal the user according to the location of the user, and correlating the scan with the product based on the location of the user.

13. The method of claim 1, wherein displaying the image within the social networking interface comprises displaying an advertisement for the product within the social networking interface, the advertisement comprising the image, the tag, and a merchant offering the product for sale.

14. The method of claim 13, further comprising identifying a purchase of the product by the user and correlating the advertisement with the purchase.