SYSTEM AND METHOD FOR AUTOMATICALLY CONFIGURING A WEBPAGE TO DISPLAY A GEOGRAPHICALLY FOCUSED INTERNET OFFERING

• US 20140279000A1
• Filed: 03/14/2013
• Published: 09/18/2014
• Est. Priority Date: 03/14/2013
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: IVERSEN, Grim Hegland, BINAS, Arnold, BAYLISS-MCCULLOCH, Jordan John, PERROW, Michael
• Application Number:
  US13/831,416
• Publication Number:
  US 20140279000A1
• Time in Patent Office: Days
• US Class Current: 705/14.57
• CPC Class Codes: G06Q 30/0259 based on store location

Abstract

A system and method is disclosed for automatically configure a webpage to display a geographically focused internet offering. An interactive map is configured to, when displayed in a web browser, automatically detect one or more online marketing components associated with a currently displayed webpage. On an initial display or user-repositioning of the interactive map, the map transmits a geographic location displayed on the map to the marketing components. Each marketing component then displays one or more offerings related to the displayed area of interest.

Claims

1. A computer-implemented method for automatically configuring a webpage to display a geographically focused interne offering, comprising:

providing, using one or more computing devices, an interactive map for display in connection with a currently displayed website;

automatically detecting one or more online marketing components associated with the currently displayed website, the one or more marketing components being separated from the interactive map and configured to display one or more offerings based on geographic information;

on an initial display or user-repositioning of the interactive map, providing, to at least one of the one or more marketing components, using the one or more computing devices, geographic information for an area of interest displayed on the interactive map; and

displaying, by the at least one marketing component, one or more offerings related the area of interest displayed on the interactive map.

2. The computer-implemented method of claim 1, further comprising:

determining, by instructions associated with the one or more marketing components, the one or more offerings based on the geographic information.

3. The computer-implemented method of claim 1, wherein the interactive map is provided to a web browser in connection with a request by the currently displayed website to display the interactive map.

4. The computer-implemented method of claim 1, wherein the one or more marketing components are provided to a web browser in connection with a request by the currently displayed website to display the one or more marketing components.

5. The computer-implemented method of claim 2, further comprising:

providing, from one or more server devices, the one or more marketing components to a web browser that is currently displaying the currently displayed website.

6. The computer-implemented method of claim 1, wherein the automatically detecting one or more marketing components comprises:

the interactive map automatically detecting the presence of one or more global parameters exposed by the marketing component.

7. The computer-implemented method of claim 1, wherein the interactive map is displayed on a location-aware device, the method further comprising:

updating the map in real-time as the device is moved in three-dimensional space.

8. The computer-implemented method of claim 1, wherein the at least one marketing component is selected from multiple marketing components displayed on the currently displayed website based on position information provided by the one or more marketing components.

9. The computer-implemented method of claim 8, wherein the at least one marketing component is selected because it is displayed closer to the interactive map than one or more other marketing components.

10. The computer-implemented method of claim 1, wherein the geographical information includes one or more geographic coordinates associated with the area of interest.

11. The computer-implemented method of claim 1, wherein the area of interest geographically narrows a selection of offerings determined from one or more focusing signals.

13. The machine-readable medium of claim 11, wherein the automatically detecting the interactive map comprises:

the marketing component detecting the presence of one or more functions exposed by the interactive map.

14. The machine-readable medium of claim 11, wherein the webpage is displayed on a location-aware device, the method further comprising:

updating the interactive map in real-time as the location-aware device is moved in three-dimensional space.

15. The machine-readable medium of claim 11, the method further comprising:

on the user-repositioning of the interactive map, geographically narrowing a selection of current offerings displayed by the marketing component based on the geographic information.

16. The computer-implemented method of claim 11, wherein the geographical information includes one or more geographic coordinates.

17. The computer-implemented method of claim 1, wherein the marketing component is further configured to display the one or more offerings based on one or more focusing signals, and wherein the displayed one or more offerings are related to at least one of the one or more focusing signals.

12. A machine-readable medium having instructions stored thereon that, when executed, cause a machine to perform a method of displaying a geographically focused internet offering, the method comprising:

providing a marketing component to a webpage, the marketing component configured to display, in a web browser, one or more offerings related to the webpage and, when available, geographic information;

automatically detecting an interactive map displayed in connection with the webpage;

receiving from the interactive map, on an initial display or user-repositioning of the interactive map, geographic information related to an area of interest displayed on the interactive map; and

displaying, on the currently displayed webpage, one or more offerings related to the area of interest.

18. A system, comprising:

one or more first processors; and

a first memory, the first memory including first server instructions thereon that, when executed, by the one or more first processors, cause map instructions to be provided to a web browser located on a client device, the map instructions, when executed by the client device, facilitate causing the client device to;

display an interactive map on a currently displayed webpage,

automatically detect the presence of one or more online marketing components displayed by the currently displayed webpage, and

on an initial display or user-repositioning of the interactive map, provide, to the one or more online marketing components, an area of interest displayed on the interactive map.

19. The system of claim 18, further comprising:

one or more second processors; and

a second memory, the second memory including second server instructions thereon that, when executed, by the one or more first processors, provide the one or more online marketing components for display at the client device in connection with a request by the currently displayed webpage to display the one or more online marketing components, the one or more online marketing components, when displayed by the client device, configured to;

receive the area of interest displayed on the interactive map;

determine one or more offerings based on the geographic information based on one or more focusing signals and the area of interest displayed on the interactive map; and

provide the one or more offerings for display in connection with the currently displayed webpage.

20. The system of claim 18, wherein the map instructions are provided to the web browser in connection with a request by the currently displayed webpage to display the interactive map.