METHOD FOR PERSONALIZED CONTEXT-AWARE, AND PRIVACY PRESERVING REAL-TIME BROKERAGE FOR ADVERTISING
First Claim
1. A real-time and privacy-preserving method for delivering personalized information to a user within a specific geographical location, the method comprising:
- storing information specific to a user in a database maintained by a centralized brokerage service;
transmitting a user initiated request to the centralized brokerage service to provide a listing of products and services offered by retailers or third parties located in the approximate current geographical vicinity of the user;
utilizing the stored information of the user to generate a personalized listing of products and services offered within the approximate current geographical vicinity of the user; and
sending the generated personalized listing to the user.
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Abstract
A real-time and privacy-preserving method for delivering personalized information to a user within a specific geographical location is provided. The method comprises the steps of: storing information specific to a user in a database maintained by a centralized brokerage service; transmitting a user initiated request to the centralized brokerage service to provide a listing of products and services offered by retailers or third parties located in the approximate current geographical vicinity of the user; utilizing the stored information of the user to generate a personalized listing of products and services offered within the approximate current geographical vicinity of the user; and sending the generated personalized listing to the user.
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Citations
20 Claims
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1. A real-time and privacy-preserving method for delivering personalized information to a user within a specific geographical location, the method comprising:
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storing information specific to a user in a database maintained by a centralized brokerage service; transmitting a user initiated request to the centralized brokerage service to provide a listing of products and services offered by retailers or third parties located in the approximate current geographical vicinity of the user; utilizing the stored information of the user to generate a personalized listing of products and services offered within the approximate current geographical vicinity of the user; and sending the generated personalized listing to the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A real-time and privacy-preserving method for delivering personalized information to a user within a specific geographical location, the method comprising:
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registering offers with a centralized brokerage service, the offers being associated with various products and services offered by a plurality of retailers or third parties; comparing the registered offers with user profiles stored in a database maintained by the centralized brokerage service to identify one or more registered offers of which a user may have some personal interest in receiving from the centralized brokerage service; permitting the centralized brokerage service to access geographical location information of the user; receiving a request from the user to view registered offers of any of the plurality of retailers or third parties that are located in the approximate vicinity of the user'"'"'s current geographical location; and sending to the user one or more registered offers that are being offered by a retailer or a third party in the approximate vicinity of the user'"'"'s current geographical location. - View Dependent Claims (11, 12, 13, 14, 15, 16)
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17. A real-time and privacy-preserving method for delivering personalized information to a user within a specific geographical location, the method comprising:
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providing a centralized brokerage service having a database containing a listing of various products and services offered by a plurality of retailers or third parties registered with the centralized brokerage service; comparing the various products and services offered by the plurality of retailers or third parties with user profiles stored within the database, each user profile containing information representative of a registered user'"'"'s personal preferences, interests and needs; receiving a request from a registered user to view a listing of products and services offered by any of the plurality of retailers or third parties that match their user profile and are located in the approximate vicinity of the user'"'"'s current geographical location; determining the user'"'"'s current geographical location; and sending to the user the listing of products and services offered by the plurality of retailers or third parties that match their user profile; wherein the user'"'"'s profile contains personal information of the registered user, the personal information being accessible solely by the centralized brokerage service and not shared with the plurality of retailers or third parties. - View Dependent Claims (18, 19, 20)
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Specification