TARGETED ADVERTISEMENTS FOR TRAVEL REGION DEMOGRAPHICS
First Claim
1. A nonvolatile computer-readable storage device comprising instructions that, when executed on a processor of a device, select advertisements for presentation at advertisement opportunities near travel regions traveled by individuals by:
- for respective individuals traveling in a travel region having an advertisement opportunity;
identifying a route of the individual,identifying at least one location visited by the individual along the route, andbased on the at least one location, identifying a demographic of the individual;
identifying a shared demographic of the individuals traveling in the travel region; and
selecting for presentation at the advertisement opportunity an advertisement targeting the shared demographic.
5 Assignments
0 Petitions
Accused Products
Abstract
For an advertisement opportunity near a travel region, advertisements may be selected that are targeted to individuals who are likely to view the advertisement. However, travel patterns among individuals sharing particular traits may exist that facilitate targeted advertising, but may be non-intuitive and therefore difficult to predict, and other techniques, such as population surveys, may be costly and inaccurate. Presented herein are techniques for automatically evaluating travel patterns by tracking the routes of particular individuals, and inferring demographics for such individuals based on the locations of their routes (e.g., an individual whose route frequently includes a residence may be presumed to share the population demographics of the residential neighborhood). Extrapolating such individual demographics may enable inference of shared demographics at particular advertisement opportunities (e.g., among travelers who frequently travel on a particular road at a particular time of day) and the selection of advertisements more closely targeting such individuals.
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Citations
20 Claims
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1. A nonvolatile computer-readable storage device comprising instructions that, when executed on a processor of a device, select advertisements for presentation at advertisement opportunities near travel regions traveled by individuals by:
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for respective individuals traveling in a travel region having an advertisement opportunity; identifying a route of the individual, identifying at least one location visited by the individual along the route, and based on the at least one location, identifying a demographic of the individual; identifying a shared demographic of the individuals traveling in the travel region; and selecting for presentation at the advertisement opportunity an advertisement targeting the shared demographic.
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2. A system for presenting, using a device having a processor, advertisements at advertisement opportunities near travel regions traveled by individuals, the system comprising:
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an individual tracking component configured to, for respective individuals traveling in a travel region having an advertisement opportunity; identify a route of the individual, and identify at least one location visited by the individual along the route; a demographics mapping component configured to; for respective individuals, based on the at least one location, identify a demographic of the individual; and based on the demographics of the individuals, identify a shared demographic of the individuals traveling in the travel region; and an advertisement selecting component configured to select for presentation at the advertisement opportunity an advertisement targeting the shared demographic.
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3. A method of presenting, using a device having a processor, advertisements at advertisement opportunities near travel regions traveled by individuals, the method comprising:
executing on the processor instructions configured to; for respective individuals traveling in a travel region having an advertisement opportunity; identify a route of the individual, identify at least one location visited by the individual along the route, and based on the at least one location, identify a demographic of the individual; identify a shared demographic of the individuals traveling in the travel region; and select for presentation at the advertisement opportunity an advertisement targeting the shared demographic. - View Dependent Claims (4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
Specification