BEHAVIORAL TRACKING SYSTEM AND METHOD IN SUPPORT OF HIGH-ENGAGEMENT COMMUNICATIONS

• US 20140279016A1
• Filed: 04/25/2014
• Published: 09/18/2014
• Est. Priority Date: 03/07/2010
• Status: Abandoned Application

• Current Assignee: Sailthru, Inc. (CM Group LLC)
• Original Assignee: Sailthru, Inc. (CM Group LLC)
• Inventors: Capel, Neil James, White, Ian Bradford
• Application Number:
  US14/262,361
• Publication Number:
  US 20140279016A1
• Time in Patent Office: Days
• US Class Current: 705/14.58
• CPC Class Codes: G06Q 30/0261 based on user location

Abstract

Systems and methods provide targeted communications for each of a plurality of respective recipients. A database includes user information, customer information, template information, content feed information and advertising information. A template instruction is processed to select a template for generating the targeted communication, which is customized with at least some of the content feed. The targeted communication is scheduled for delivery, and at least some advertising information is selected to be included, as a function of geo-location information associated with at least one of the plurality of recipients. At least some advertising information is processed to format the advertising information with the targeted communication based at least on at least one instruction received from the registered user. The targeted communication is generated and transmitted to each of the plurality of recipients.

Claims

1. A system for providing targeted communications to each of a plurality of respective recipients, the method comprising:

at least one database, stored on non-transitory processor readable media and that is accessible to at least one processor, the at least one database includes;

electronic user information associated with a plurality of registered users;

electronic customer information associated with each of a plurality of respective customers of at least one of the registered users, that includes geo-location information associated with at least one of the respective customers;

electronic template information representing a plurality of templates that are useable for generating the targeted communications;

electronic content feed information representing information to be dynamically provided with the targeted communications; and

electronic advertising information respectively received from at least one advertiser;

a template module that configures the at least one processor to process at least one template instruction, received from a computing device operated by a registered user, to select one of the plurality of the templates for generating the targeted communication, identify the plurality of respective recipients and customize the one of the plurality of templates with at least some of the content feed respectively selected for the respective recipients;

a scheduling module that configures the at least one processor to process at least one scheduling instruction, received from the computing device operated by the registered user, to define when to transmit the targeted communication to the respective recipients; and

an advertisement format module that configures the at least one processor to select and format at least some advertising information, wherein the at least one processor selects the at least some of the advertising information as a function of geo-location information associated with at least one of the plurality of recipients,

wherein the at least one processor executes instructions stored on the non-transitory processor readable media that configures the at least one processor to generate the targeted communication as a function of the template module, the scheduling module and the advertisement module, and to transmit the targeted communication to the plurality of respective recipients.

2. The system of claim 1, wherein the template module further configures the at least one processor to process at least one instruction received from the computing device operated by the registered user to track activity by at least one of the recipients.

3. The system of claim 2, wherein the activity includes at least one of opening of the targeted communication and selecting a hyperlink in the targeted communication.

4. The system of claim 1, wherein the advertisement format module further configures the at least one processor to process the geo-location information, received from the computing device operated by the registered user, to select the at least some advertising information.

5. The system of claim 1, wherein the advertisement format module further configures the at least one processor to process the geo-location information, received from the computing device operated by the registered user, to select at least some advertising information for a first group of the plurality of recipients and to select at least some other advertising information for a second group of the plurality of recipients.

6. The system of claim 1, wherein the advertisement format module further configures the at least one processor to process at least one advertisement format instruction, received from the computing device operated by the registered user, to specifically place the at least some of the advertising information within the targeted communication.

7. The system of claim 1, wherein the electronic customer information further includes preferences of at least some of the respective customers, and further comprising:

an alert module that configures the at least one processor to process at least one alert instruction, received from the computing device operated by the registered user, to generate and send a notification in accordance with at least one of the preferences.

8. The system of claim 7, wherein the preferences relate to at least one of a price, product availability, and topic, and wherein the notification is a product sale offer or an article containing specific content.

9. The system of claim 1, wherein the template module further configures the at least one processor to process at least one programming statement, received from a computing device operated by a registered user, to customize the one of the plurality of templates.

10. The system of claim 1, further comprising a page editor module that configures the at least one processor to process at least one web page instruction, received from a computing device operated by a registered user, to generate a custom web page to be accessed by at least one of the respective recipients.

11. A method for providing targeted communications to each of a plurality of respective recipients, the method comprising:

accessing, by at least one processor, at least one database stored on non-transitory processor readable media, the at least one database includes;

electronic user information associated with a plurality of registered users;

electronic customer information associated with each of a plurality of respective customers of at least one of the registered users, that includes geo-location information associated with at least one of the respective customers;

electronic template information representing a plurality of templates that are useable for generating the targeted communications;

electronic content feed information representing information to be dynamically provided with the targeted communications; and

advertising information respectively received from at least one advertiser;

processing, by the at least one processor, at least one template instruction received from a computing device operated by a registered user, to select one of the plurality of the templates for generating the targeted communication, identify the plurality of respective recipients and customize the one of the plurality of templates with at least some of the content feed respectively selected for the respective recipients;

processing, by the at least one processor, at least one scheduling instruction, received from the computing device operated by the registered user, to define when to transmit the targeted communication to the respective recipients;

selecting, by the at least one processor, at least some advertising information to be included with the targeted communication, wherein the selection of the at least some advertising information is made as a function of geo-location information associated with at least one of the plurality of recipients;

processing, by the at least one processor, the at least some of the advertising information to format the at least some of the advertising information with the targeted communication based at least on at least one instruction received from the registered user;

generating, by the at least one processor, the targeted communication; and

transmitting, by the at least one processor, the targeted communication to each of the plurality of recipients.

12. The method of claim 11, further comprising processing, by the at least one processor, at least one instruction received from the computing device operated by the registered user to track activity by at least one of the recipients.

13. The method of claim 12, wherein the activity includes at least one of opening of the targeted communication and selecting a hyperlink in the targeted communication.

14. The method of claim 11, further comprising processing, by the at least one processor, the geo-location information, received from the computing device operated by the registered user, to select the at least some advertising information.

15. The method of claim 11, further comprising processing, by the at least one processor, the geo-location information, received from the computing device operated by the registered user, to select at least some advertising information for a first group of the plurality of recipients and to select at least some other advertising information for a second group of the plurality of recipients.

16. The method of claim 11, further comprising processing, by the at least one processor, at least one advertisement format instruction, received from the computing device operated by the registered user, to specifically place the at least some of the advertising information within the targeted communication.

17. The method of claim 11, wherein the electronic customer information further includes preferences of at least some of the respective customers, and further comprising:

processing, by the at least one processor, at least one alert instruction, received from the computing device operated by the registered user, to generate and send a notification in accordance with at least one of the preferences.

18. The method of claim 17, wherein the preferences relate to at least one of a price, product availability, and topic, and wherein the notification is a product sale offer or an article containing specific content.

19. The method of claim 11, further comprising processing, by the at least one processor, at least one programming statement, received from a computing device operated by a registered user, to customize the one of the plurality of templates.

20. The method of claim 11, further comprising processing, by the at least one processor, at least one web page instruction, received from a computing device operated by a registered user, to generate a custom web page to be accessed by at least one of the respective recipients.