METHODS AND APPARATUS FOR DISPLAY OF MOBILE ADVERTISING CONTENT
First Claim
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1. At least one storage device having instructions encoded thereon which, when executed, perform a method of facilitating creation of a mobile banner advertisement, the method comprising acts of:
- (A) receiving input from a user defining a manner in which a mobile advertisement is to transition from a first display state to a second display state; and
(B) receiving input from the user defining one or more elements of the mobile advertisement which are to be displayed as the transition from the first display state to the second display state occurs.
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Abstract
Embodiments of the invention provide techniques that enable users to create mobile advertisements having any of several formats. In one format, one or more animated elements may be displayed as an ad transitions from one display state to another. In another format, one or more elements of the mobile advertisement may react to input by a viewer of the mobile advertisement. In yet another format, a viewer may cause a banner ad to expand by “sliding” an element in a given direction, and/or in accordance with a specified pattern.
33 Citations
20 Claims
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1. At least one storage device having instructions encoded thereon which, when executed, perform a method of facilitating creation of a mobile banner advertisement, the method comprising acts of:
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(A) receiving input from a user defining a manner in which a mobile advertisement is to transition from a first display state to a second display state; and (B) receiving input from the user defining one or more elements of the mobile advertisement which are to be displayed as the transition from the first display state to the second display state occurs. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A method for facilitating creation of a mobile advertisement, the method comprising acts of:
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(A) receiving input from a user specifying an element of the advertisement; (B) receiving input identifying an input operation to be performed by a viewer of the mobile advertisement during display of the mobile advertisement; (C) receiving input specifying a manner in which the element is to respond to the input operation identified in the act (B). - View Dependent Claims (8, 9, 10, 11, 12, 13)
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14. A computer system for facilitating creation of a mobile advertisement, the mobile advertisement comprising an element, the computer system comprising:
at least one processor programmed to; receive input from a user specifying a property of the element which allows a viewer of the advertisement to slide the element; receive input from the user specifying that, in response to a viewer of the mobile advertisement sliding the element, the mobile advertisement is to expand. - View Dependent Claims (15, 16, 17, 18, 19, 20)
Specification