SYSTEM AND METHOD FOR CREATING AND TARGETING MARKETING MATERIALS TO GROUPS ON THE BASIS OF GROUP COMPOSITION

• US 20140279040A1
• Filed: 03/15/2013
• Published: 09/18/2014
• Est. Priority Date: 03/15/2013
• Status: Abandoned Application

• Current Assignee: Clint Kuboyama
• Original Assignee: Clint Kuboyama
• Inventors: Kuboyama, Clint
• Application Number:
  US13/833,704
• Publication Number:
  US 20140279040A1
• Time in Patent Office: Days
• US Class Current: 705/14.66
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

A method of marketing by delivering advertisements and promotional offers to groups comprises preparing promotional offers to be redeemed by groups meeting predetermined conditions related to number of group members, group members'"'"' ages and gender, location and anticipated time for promotional offer to be redeemed, and delivering such offers to groups meeting such conditions. Delivery of promotional offers is done via any combination of the internet, a proprietary group server, an advertising exchange, merchants'"'"' and publisher'"'"'s web sites, and cellular communications networks. Redemption of offers is reported to participating entities so that an accounting for revenues may be completed.

Claims

1. A method of providing a promotional offer to a group comprising the steps of:

providing a group server, said group server being in communication with at least one individual via the Internet or cellular communications, and being in communication with an advertising exchange (ad-exchange) via a server comprising said ad-exchange and being connected to the Internet;

providing a classification system whereby promotional offers for groups may be classified in accordance with a number of parameters, said parameters including at least a number of individuals in said group, the age of each individual in said group, the gender of each individual in said group, the geographic location where the promotional offer is to be redeemed, and the time that the group members will be at said geographic location, said classification system being encodable as a group definition code (“

GID”

);

creating a group of which said individual is a member;

creating a GID defining said group;

providing one or more merchants operating businesses, each said merchant creating at least one promotional offer, said at least one promotional offer specifying conditions regarding a group and being redeemable by a group satisfying said conditions, said at least one promotional offer being maintained on a server comprising said ad-exchange;

presenting said GID to said ad-exchange;

said ad-exchange matching a promotional offer to said GID;

delivering said promotional offer to one or more members of said group.

2. The method of providing a promotional offer to a group as claimed in claim 1, further comprising the steps of:

said group presenting said promotional offer for redemption;

said redemption of said promotional offer being reported to said group server and to said ad-exchange.

3. The method of providing a promotional offer to a group as claimed in claim 2, wherein one or more individuals comprising said group provides said information regarding said group to said group server from a mobile device.

4. The method of providing a promotional offer to a group as claimed in claim 2, wherein one or more individuals comprising said group provides said information regarding said group to said group server from a computer connected to the Internet.

5. The method of providing a promotional offer to a group as claimed in claim 1, further comprising creating said GID on said group server.

6. The method of providing a promotional offer to a group as claimed in claim 3, further comprising creating said GID on said mobile device.

7. The method of providing a promotional offer to a group as claimed in claim 4, further comprising creating said GID on said computer.

8. The method of providing a promotional offer to a group as claimed in claim 3, further comprising the steps of:

said promotional offer being delivered to said mobile device as a scannable image;

said promotional offer being redeemed by being presented and scanned at a barcode scanner at said specified location;

said redemption of said promotional offer being electronically reported to said ad exchange.

9. A method of providing a promotional offer to a group comprising the steps of:

providing an advertising exchange (ad-exchange) comprising at least a server connected to the Internet;

providing a classification system whereby promotional offers for groups may be classified in accordance with a number of parameters, said parameters including at least a number of individuals in said group, the age of each individual in said group, the gender of each individual in said group, the geographic location where the promotional offer is to be redeemed, and the time that the group members will be at said geographic location, said classification system being encodable as a group definition code (“

GID”

);

creating a group of which said individual is a member;

creating a GID defining said group;

providing one or more merchants operating businesses, each said merchant creating at least one promotional offer, said at least one promotional offer specifying conditions regarding a group and being redeemable by a group satisfying said conditions, said at least one promotional offer being maintained on said server comprising said ad-exchange;

presenting said GID to said ad-exchange from a communication device installed in an automobile;

said ad-exchange matching a promotional offer to said GID;

delivering said promotional offer to said communications device installed in said automobile.

10. A method of providing a promotional offer to a group comprising the steps of:

providing an merchant'"'"'s web page, said web page being connected to the Internet and having detailed information regarding a promotional offer;

providing a classification system whereby promotional offers for groups may be classified in accordance with a number of parameters, said parameters including at least a number of individuals in said group, the age range of said group members, the gender of individuals in said group, the geographic location where the promotional offer is to be redeemed, and the time that the group members will be at said geographic location, said classification system being encodable as a group definition code (“

GID”

);

creating a group;

providing an ad-exchange, said ad-exchange comprising at least one promotional offer specifying conditions regarding a group and being redeemable by a group satisfying said conditions, said ad-exchange further comprising means for accepting information regarding said group and creating a GID;

at least one member of said group accessing said ad-exchange and providing information regarding said group;

said ad-exchange creating a GID defining said group and delivering at least one promotional offer to said at least one member of said group together with said GID, said at least one promotional offer being selectable to obtain further information by said at least one member of said group clicking on said promotional offer;

said at least one member of said group clicking on said promotional offer and being redirected to said merchant'"'"'s web page;

said merchant'"'"'s web page delivering further information regarding said promotional offer whereby said promotional offer can be accepted by said at least one group member.