Social Media Branding

• US 20140279061A1
• Filed: 03/15/2013
• Published: 09/18/2014
• Est. Priority Date: 03/15/2013
• Status: Abandoned Application

• Current Assignee: RAPP Worldwide, Inc.
• Original Assignee: RAPP Worldwide, Inc.
• Inventors: Elimeliah, Craig Allen, La Cruz-Smith, Juan Camilo
• Application Number:
  US13/841,486
• Publication Number:
  US 20140279061A1
• Time in Patent Office: Days
• US Class Current: 705/14.72
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

Methods, systems and computer-readable storage mediums encoded with computer programs executed by one or more processors for providing social media branding are disclosed. A brand strategy construct including a markup tag, a destination platform, a media-type, and a media filter associated with the media-type is received. Posts to a social media platform (SMP) are monitored for media of the media-type associated with the markup tag. Media is extracted from the SMP upon a detection of media of the media-type associated with the markup tag in a post to the SMP. The media filter is applied to the extracted media to generate branded media. The branded media is provided to the destination platform.

Claims

1. A system comprising:

a monitor configured to receive a brand strategy construct, the brand strategy construct including selections of;

a markup tag, a destination, a media-type, and a media filter associated with the media-type;

the monitor, implemented on a processor, that when executed monitors a social media platform (SMP) for posts including media of the media-type that are associated with the markup tag, wherein the monitor is further configured to detect that media of the media-type associated with the markup tag is posted to the SMP;

an extractor configured to extract the detected media from the SMP; and

a brander configured to apply the media filter to the extracted media to generate branded media, and

wherein the brander is further configured to provide the branded media to the destination.

2. The system of claim 1, wherein the markup tag comprises a designated symbolic character indicating an intent of the markup tag and an alpha-numeric tag description associated with the designated symbolic character.

3. The system of claim 2, wherein the designated symbol character indicates an intent to superimpose the tag description on the media, and wherein the brander is further configured to superimpose the tag description on the media.

4. The system of claim 1, wherein:

the strategy evaluator is configured to receive a brand indicator associated with the brand strategy; and

the brander is configured to apply the brand indicator to the extracted media prior to the providing.

5. The system of claim 1, wherein the brander is further configured to:

determine which user is associated with the post based on user info from the SMP; and

provide, the user with the branded image.

6. A method comprising:

receiving a brand strategy construct, the brand strategy construct including selections of;

a markup tag, a destination platform, a media-type, and a media filter associated with the media-type;

monitoring, by a processor, posts to a social media platform (SMP) for media of the media-type associated with the markup tag;

extracting the media from the SMP upon a detection of media of the media-type associated with the markup tag in a post to the SMP;

applying the media filter to the extracted media to generate branded media; and

providing the branded media to the destination platform.

7. The method of claim 6, wherein

the receiving comprises receiving a selection of one or more of a plurality of SMPs to be monitored, wherein each SMP is associated with one or more markup tags from the brand strategy;

and

monitoring the selected one or more SMPs for posts associated with the corresponding one or more markup tags for each SMP.

8. The method of claim 6, wherein the markup tag comprises a designated symbolic character indicating an intent of the markup tag and an alpha-numeric tag description associated with the designated symbolic character.

13. The method of claim 6, further comprising:

extracting a plurality of media of the media-type and associated markup tag from the SMP, the plurality of media being provided by a plurality of users of the SMP;

applying the media filter to each of the extracted media; and

providing the plurality of filtered media to the destination.

14. The method of claim 6, further comprising:

receiving a brand indicator associated with the brand strategy; and

applying the brand indicator to the extracted media prior to the providing.

15. The method of claim 6, further comprising:

determining a user associated with the post from user info provided by the SMP;

providing the user with the branded image.

16. The method of claim 6, wherein the monitoring, extracting, applying, and providing are performed automatically in real-time, without user intervention.

9. The method of claim 9, wherein the designated symbol character comprises an ampersand.

10. The method of claim 9, wherein the designated symbol character indicates an intent to alter the media based on the tag description.

11. The method of claim 10, wherein the designated symbol character indicates an intent to superimpose the tag description on the media, and wherein the applying comprises superimposing the tag description on the media.

12. The method of claim 9, wherein the receiving comprises:

receiving a selection of a first markup tag, the first markup tag comprising a first designated symbol character; and

receiving a selection of a second markup tag, the second markup tag comprising a second designated symbolic character, wherein the second designated symbolic character is different from the first designated symbolic character and wherein each markup tag indicates a different intent.

17. A computer program product implemented on one or more processors and a tangible memory accessible to the one or more processors, the memory comprising code that when executed cause the one or more processors to:

receive a brand strategy construct, the brand strategy construct including selections of a markup tag, a destination, a media-type, and a media filter associated with the media-type;

monitor a social media platform (SMP) for posts including media of the media-type that are associated with the markup tag;

detect that media of the media-type associated with the markup tag is posted to the SMP;

extract the detected media from the SMP;

apply the media filter to the extracted media to generate branded media; and

provide the branded media to the destination.

18. The computer program product of claim 17, wherein the markup tag comprises a designated symbolic character indicating an intent of the markup tag and an alpha-numeric tag description associated with the designated symbolic character.

19. The computer program product of claim 18, wherein the designated symbol character indicates an intent to superimpose the tag description on the media and wherein the code when executed is further configured to superimpose the tag description on the media.

20. The computer program product of claim 18, wherein the code when executed is further configured to:

receive a brand indicator associated with the brand strategy constrict;

apply the brand indicator to the branded media prior to the providing; and

aggregate the branded media with additional branded media at the destination.