COLLAGE-BASED, INTEGRATED ADVERTISING SYSTEMS AND METHODS OF ADVERTISING

• US 20140279072A1
• Filed: 03/16/2013
• Published: 09/18/2014
• Est. Priority Date: 03/16/2013
• Status: Active Grant

• Current Assignee: Serino M. Joseph
• Original Assignee: Serino M. Joseph
• Inventors: JOSEPH, SERINO M.
• Granted Patent: US 10,134,061 B2
• Time in Patent Office: Days
• US Class Current: 705/14.73
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G09F 15/00 Boards, hoardings, pillars, or like structures for notices, placards, posters, or the like
• CPC Class Codes: G09F 7/00 Signs, name or number plates, letters, numerals, or symbols vehicle registration number plates B60R13/10; Panels or boards show-cards G09F1/00; indicating arrangements for variable information G09F9/00, G09F11/00; illuminated signs G09F13/00; boards for notices or posters G09F15/00
• CPC Class Codes: G09F 9/30 in which the desired character or characters are formed by combining individual elements panels comprising a number of electrodes in a single cell controlling light arriving from an independent light source, e.g. electro-optical or magneto-optical cell, G02F1/00

Abstract

Collage-based, integrated advertising systems and methods of advertising are disclosed.

Claims

1. A collage-based, integrated advertising system comprising:

a physical component,

wherein said physical component displays a collage comprised of a plurality of advertising items from at least one advertiser, and

wherein said physical component is selected from the group consisting of a printed publication and a support structure; and

an information-providing component,

wherein said information-providing component provides additional information related to at least one of said advertising items and said at least one advertiser for a user to at least view.

2. The collage-based, integrated advertising system according to claim 1, wherein said printed publication is selected from the group consisting of a poster, a brochure, a component of a magazine, a component of a newspaper, and any combination thereof, and wherein said support structure is selected from the group consisting of a billboard, an advertising structure at a banking center, a support structure at a banking center, an advertising structure at a transportation center, a support structure at a transportation center, an advertising structure at an education center, a support structure at an education center, an advertising structure at an arts center, a support structure at an arts center, an advertising structure at a sports venue, a support structure at a sports venue, an advertising structure at an entertainment center, a support structure at an entertainment center, an advertising structure at a dining establishment, a support structure at a dining establishment, an advertising structure at a mercantile venue, a support structure at a mercantile venue, an advertising structure at a trading venue, a support structure at a trading venue, an advertising structure at a retailing venue, a support structure at a retailing venue, an advertising structure at a corporate venue, a support structure at a corporate venue, an advertising structure at a special event, a support structure at a special event, an advertising structure at a public venue, a support structure at a public venue, and any combination thereof.

3. The collage-based, integrated advertising system according to claim 1, wherein said advertising items are expressed through at least one element selected from the group consisting of text, a statement, an image, a graphic, a photo, a sign, a symbol, iconography, a sound, a smell, a texture, a flavor, a research-related element, a motion picture, an engagement device, an activity, a specialty production technique, and any combination thereof.

4. The collage-based, integrated advertising system according to claim 1, wherein said advertising items are portrayed in a manner selected from the group consisting of actual, realistic, altered, adapted, abstracted, interpreted, and any combination thereof.

5. The collage-based, integrated advertising system according to claim 1, wherein said advertising items are selected from the group consisting of a Uniform Resource Locator, a # tag, a product image, a product depiction, a product picture, a product symbol, a product graphic, a branding iconography, a 3-D image, a slogan, a motto, a description, a title, a headline, an editorial copy, a commentary, a publicity message, a public service announcement, a song or portion thereof, a jingle, a tagline, a poem, a limerick, a mascot, a characterization, an audio tone, an animation, a video, a scent, a game, a puzzle, a riddle, a coded item, a quick response code, a snap code, a meme, a paper thumb drive, an artificial reality message, a near field communication message, a tweet, a schedule, a calendar, a list, a coupon, a rebate, a free offer, a discount offer, a sales offer, a trading offer, a list of products, a list of features, a sweepstakes, a contest, a sample, a sales promotion technique, a trademark, a service mark, a legal notice, a warranty, a guarantee, and any combination thereof.

6. The collage-based, integrated advertising system according to claim 1, wherein said information-providing component is an electronically displayable software related entity.

7. The collage-based, integrated advertising system according to claim 6, wherein said information-providing component is electronically displayable as an entity selected from the group consisting of a website home page, a website content page, a mobile website home page, a mobile website content page, an interactive signage, a projectable image, and any combination thereof.

8. The collage-based, integrated advertising system according to claim 1, wherein said collage displayed by said physical component is a unified, scenic pictorial collage.

9. The collage-based, integrated advertising system according to claim 1, wherein said information-providing component displays a collage comprised of a plurality of advertising items from said at least one advertiser.

10. The collage-based, integrated advertising system according to claim 9, wherein said collage displayed by said information-providing component is substantially similar to said collage displayed by said physical component.

11. The collage-based, integrated advertising system according to claim 1, wherein at least one of said physical component and said information-providing component is navigable via at least one entity selected from the group consisting of a sensory recognition entity, a sensory input entity, and an activity guiding entity.

12. The collage-based, integrated advertising system according to claim 1, wherein said information-providing component is an interactive information-providing component, and whereby the user interacts with said interactive, information-providing component to at least view said additional information.

13. The collage-based, integrated advertising system according to claim 1, further comprising an information gathering component, wherein said information gathering component gathers interaction information related to interactions of the user and gathers operational components information of at least one of said physical component and said information-providing component, and wherein at least one of said interaction information and said operational components information is used for communicating at least one follow-up communication with the user.

14. The collage-based, integrated advertising system according to claim 1, whereby the user is directed to said information-providing component by said physical component.

15. The collage-based, integrated advertising system according to claim 1, wherein said information-providing component displays a collage comprised of a plurality of advertising items from said at least one advertiser, wherein the extent to which said advertising items are expressed via said collage on said physical component and said collage on said information providing component relates to the amount of payment made by said at least one advertiser to a publisher of said physical component and said information providing component, either separately or in conjunction.

16. The collage-based, integrated advertising system according to claim 12, wherein said interactive information-providing component displays a collage comprised of a plurality of advertising items from said at least one advertiser.

17. The collage-based, integrated advertising system according to claim 16, wherein said collage displayed by said interactive, information-providing component is substantially similar to said collage displayed by said physical component.

18. The collage-based, integrated advertising system according to claim 16, wherein at least one of said collage displayed by said physical component and of said collage displayed by said interactive, information-providing component is a unified, scenic pictorial collage.

19. The collage-based, integrated advertising system according to claim 18, wherein said collage displayed by said interactive, information-providing component is substantially similar to said collage displayed by said physical component.

20. The collage-based, integrated advertising system according to claim 16, wherein said printed publication is selected from the group consisting of a poster, a brochure, a component of a magazine, a component of a newspaper, and any combination thereof, and wherein said support structure is selected from the group consisting of a billboard, an advertising structure at a banking center, a support structure at a banking center, an advertising structure at a transportation center, a support structure at a transportation center, an advertising structure at an education center, a support structure at an education center, an advertising structure at an arts center, a support structure at an arts center, an advertising structure at a sports venue, a support structure at a sports venue, an advertising structure at an entertainment center, a support structure at an entertainment center, an advertising structure at a dining establishment, a support structure at a dining establishment, an advertising structure at a mercantile venue, a support structure at a mercantile venue, an advertising structure at a trading venue, a support structure at a trading venue, an advertising structure at a retailing venue, a support structure at a retailing venue, an advertising structure at a corporate venue, a support structure at a corporate venue, an advertising structure at a special event, a support structure at a special event, an advertising structure at a public venue, a support structure at a public venue, and any combination thereof.

21. The collage-based, integrated advertising system according to claim 16, wherein said advertising items are expressed through at least one element selected from the group consisting of text, a statement, an image, a graphic, a photo, a sign, a symbol, iconography, a sound, a smell, a texture, a flavor, a research-related element, a motion picture, an engagement device, an activity, a specialty production technique, and any combination thereof.

22. The collage-based, integrated advertising system according to claim 16, wherein said advertising items are portrayed in a manner selected from the group consisting of actual, realistic, altered, adapted, abstracted, interpreted, and any combination thereof.

23. The collage-based, integrated advertising system according to claim 16, wherein said advertising items are selected from the group consisting of a Uniform Resource Locator, a # tag, a product image, a product depiction, a product picture, a product symbol, a product graphic, a branding iconography, a 3-D image, a slogan, a motto, a description, a title, a headline, an editorial copy, a commentary, a publicity message, a public service announcement, a song or portion thereof, a jingle, a tagline, a poem, a limerick, a mascot, a characterization, an audio tone, an animation, a video, a scent, a game, a puzzle, a riddle, a coded item, a quick response code, a snap code, a meme, a paper thumb drive, an artificial reality message, a near field communication message, a tweet, a schedule, a calendar, a list, a coupon, a rebate, a free offer, a discount offer, a sales offer, a trading offer, a list of products, a list of features, a sweepstakes, a contest, a sample, a sales promotion technique, a trademark, a service mark, a legal notice, a warranty, a guarantee, and any combination thereof.

24. The collage-based, integrated advertising system according to claim 16, wherein said information-providing component is an electronically displayable software related entity.

25. The collage-based, integrated advertising system according to claim 24, wherein said information-providing component is electronically displayable as an entity selected from the group consisting of a website home page, a website content page, a mobile website home page, a mobile website content page, an interactive signage, a projectable image, and any combination thereof.

26. The collage-based, integrated advertising system according to claim 16, wherein at least one of said physical component and said information-providing component is navigable via at least one entity selected from the group consisting of a sensory recognition entity, a sensory input entity, and an activity guiding entity.

27. The collage-based, integrated advertising system according to claim 16, further comprising an information gathering component, wherein said information gathering component gathers interaction information related to interactions of the user and gathers operational components information of at least one of said physical component and said information-providing component, and wherein at least one of said interaction information and said operational components information is used for communicating at least one follow-up communication with the user.

28. The collage-based, integrated advertising system according to claim 16, whereby the user is directed to said information-providing component by said physical component.

29. A method of advertising using a collage-based, integrated advertising system, said method of advertising comprising the steps of:

providing a physical component,

wherein said physical component displays a collage comprised of a plurality of advertising items from at least one advertiser, and

wherein said physical component is selected from the group consisting of a printed publication and a support structure; and

providing an information-providing component,

wherein said information-providing component provides additional information related to at least one of said advertising items and said at least one advertiser for a user to at least view.

30. The method of advertising according to claim 29, wherein said printed publication is selected from the group consisting of a poster, a brochure, a component of a magazine, a component of a newspaper, and any combination thereof, and wherein said support structure is selected from the group consisting of a billboard, an advertising structure at a banking center, a support structure at a banking center, an advertising structure at a transportation center, a support structure at a transportation center, an advertising structure at an education center, a support structure at an education center, an advertising structure at an arts center, a support structure at an arts center, an advertising structure at a sports venue, a support structure at a sports venue, an advertising structure at an entertainment center, a support structure at an entertainment center, an advertising structure at a dining establishment, a support structure at a dining establishment, an advertising structure at a mercantile venue, a support structure at a mercantile venue, an advertising structure at a trading venue, a support structure at a trading venue, an advertising structure at a retailing venue, a support structure at a retailing venue, an advertising structure at a corporate venue, a support structure at a corporate venue, an advertising structure at a special event, a support structure at a special event, an advertising structure at a public venue, a support structure at a public venue, and any combination thereof.

31. The method of advertising according to claim 29, wherein said advertising items are expressed through at least one element selected from the group consisting of text, a statement, an image, a graphic, a photo, a sign, a symbol, iconography, a sound, a smell, a texture, a flavor, a research-related element, a motion picture, an engagement device, an activity, a specialty production technique, and any combination thereof.

32. The method of advertising according to claim 29, wherein said advertising items are portrayed in a manner selected from the group consisting of actual, realistic, altered, adapted, abstracted, interpreted, and any combination thereof.

33. The method of advertising according to claim 29, wherein said advertising items are selected from the group consisting of a Uniform Resource Locator, a # tag, a product image, a product depiction, a product picture, a product symbol, a product graphic, a branding iconography, a 3-D image, a slogan, a motto, a description, a title, a headline, an editorial copy, a commentary, a publicity message, a public service announcement, a song or portion thereof, a jingle, a tagline, a poem, a limerick, a mascot, a characterization, an audio tone, an animation, a video, a scent, a game, a puzzle, a riddle, a coded item, a quick response code, a snap code, a meme, a paper thumb drive, an artificial reality message, a near field communication message, a tweet, a schedule, a calendar, a list, a coupon, a rebate, a free offer, a discount offer, a sales offer, a trading offer, a list of products, a list of features, a sweepstakes, a contest, a sample, a sales promotion technique, a trademark, a service mark, a legal notice, a warranty, a guarantee, and any combination thereof.