DATA MANAGEMENT PLATFORM FOR DIGITAL ADVERTISING
First Claim
1. A data management apparatus for digital advertising, comprising:
- a data integration processor configured for collecting and storing data from providers, resolving heterogeneity of the data at schema and data levels, and performing validity checks of the data;
an analytics processor configured for receiving validated data from the data integration processor and providing to users a custom, nesting-aware, SQL-like query language and a library of data mining methods, machine learning models, and analytical user profiles (AUP); and
an activation processor configured for encapsulating complex computations performed in real-time, segment evaluation, and online user classification using runtime user profiles (RUP).
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Accused Products
Abstract
A data management apparatus for digital advertising includes a data integration processor for collecting and storing data from providers, resolving heterogeneity of the data at schema and data levels, and performing validity checks of the data; an analytics processor for receiving validated data from the data integration processor and providing to users custom, nesting-aware, SQL-like query language and a library of data mining methods, machine learning models, and analytical user profiles (AUP); and an activation processor for encapsulating complex computations performed in real-time, segment evaluation, and online user classification using runtime user profiles (RUP).
86 Citations
18 Claims
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1. A data management apparatus for digital advertising, comprising:
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a data integration processor configured for collecting and storing data from providers, resolving heterogeneity of the data at schema and data levels, and performing validity checks of the data; an analytics processor configured for receiving validated data from the data integration processor and providing to users a custom, nesting-aware, SQL-like query language and a library of data mining methods, machine learning models, and analytical user profiles (AUP); and an activation processor configured for encapsulating complex computations performed in real-time, segment evaluation, and online user classification using runtime user profiles (RUP). - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. A computer implemented data management method for digital advertising, comprising:
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collecting and storing, by a data integration processor, data from providers, resolving heterogeneity of the data at schema and data levels, and performing validity checks of the data; receiving, by an analytics processor, validated data from the data integration processor and providing to users custom, nesting-aware, SQL-like query language and a library of data mining methods, machine learning models, and analytical user profiles (AUP); and encapsulating, by an activation processor, complex computations performed in real-time, segment evaluation, and online user classification using runtime user profiles (RUP).
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Specification