SYSTEMS AND METHODS FOR LAYERING CONTENT

• US 20140279076A1
• Filed: 03/14/2014
• Published: 09/18/2014
• Est. Priority Date: 03/14/2013
• Status: Active Grant

• Current Assignee: Silverpush Pte Limited
• Original Assignee: Vdopia, Inc.
• Inventors: KAKANI, Srikanth, LIM, Lloyd
• Granted Patent: US 9,830,621 B2
• Time in Patent Office: Days
• US Class Current: 705/14.73
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

Systems and methods are provided that facilitate the layering of content for display. The content may be included in a first layer and a second layer having user interface and other functionalities may be overlaid on the first layer to change the look and feel of the content without actually changing the content. The systems and methods further permit the first and second layer to communicate such that events and functions may be communicated from one layer to the other. As a result a developer may be able to add user interface elements into a second layer that can call functions from the first layer and control the content in the first layer.

Claims

1. A device for displaying content, comprising:

a network interface component configured to receive the content and instructions for layering the content, the instructions further comprising programming elements related to the content;

one or more processors configured to;

layer the content into a first layer and a second layer on top of the first layer based on the instructions, wherein the first layer includes a media portion of the content and the second layer includes rich media elements programmed to function based on the received instructions; and

a display component configured to display the content including the second layer on top of the first layer.

2. The device of claim 1, wherein the content comprises a video advertisement.

3. The device of claim 1, wherein the one or more processors are further configured to communicate events and functions between the first layer and the second layer.

4. The device of claim 3, wherein the one or more processors are further configured to communicate events and functions that control the media portion of the content in the first layer based on user interaction with the rich media elements in the second layer.

5. The device of claim 3, further comprising a memory component storing an application programming interface that permits that permits the communication of events and functions between the first layer and the second layer.

6. A method for displaying content, comprising:

receiving, by a network interface component of a device, the content and instructions for layering the content and programming elements related to the content;

layering, by one or more processors of the device, the content into at least a first layer and a second layer on top of the first layer, wherein;

the first layer comprises a media portion of the content;

the second layer comprises rich media elements programmed to function based on the received instructions; and

the first layer and the second layer are capable of communicating events and functions between the first and second layer.

7. The method of claim 6, wherein the content comprises a video advertisement.

8. The method of claim 6, wherein the instructions comprise at least one server-client object.

9. The method of claim 6, wherein the second layer is programmable to fully control certain functionalities of the media portion of the content in the first layer.

10. The method of claim 6, wherein the rich media in the second layer is programmed to function to have a particular look, feel, and functionality based on the instructions.

11. The method of claim 10, wherein the look, feel, and functionality define a user interface for interacting with the media portion of the content.

12. The method of claim 6, wherein the media portion of the content and the rich media are programmed in different programming languages.

13. The method of claim 6, wherein the first layer and the second layer are capable of communicating events and functions between the first and second layer using an application programming interface that permits the second layer to call events and functions from the first layer and permits the first layer to call events and functions from the second layer.

14. The method of claim 6, further comprising displaying, by a display component of the device, the content including the second layer layered on top of the first layer.

15. A computer-readable medium including instructions that, when executed by one or more processors of a computing device, cause the computing device to perform a method for displaying a video advertisement, the method comprising:

receiving the video advertisement and associated instructions;

layering the video advertisement in a first layer;

programming a second layer according to the associated instructions;

layering the programmed second layer over the first layer; and

displaying the first layer and programmed second layer.

16. The computer-readable medium of claim 15, wherein programming the second layer comprises programming the second layer to have a particular look, feel, and functionality.

17. The computer-readable medium of claim 16, wherein the look, feel, and functionality define a user interface for interacting with the media portion of the content.

18. The computer-readable medium of claim 15, wherein the associated instructions comprise instructions embedded in a client-server object.

19. The computer-readable medium of claim 15, further comprising performing an action on the first layer by calling a function associated with an interaction or event with the second layer.

20. The computer-readable medium of claim 15, further comprising performing an action on the second layer in response to an interaction or event with the first layer.