Product Presentation Assisted by Visual Search

• US 20140279246A1
• Filed: 03/14/2014
• Published: 09/18/2014
• Est. Priority Date: 03/15/2013
• Status: Active Grant

• Current Assignee: Nike, Inc.
• Original Assignee: Nike, Inc.
• Inventors: Chen, Roger D., Pruitt, Meghan
• Granted Patent: US 9,830,630 B2
• Time in Patent Office: Days
• US Class Current: 705/26.61
• CPC Class Codes: G06F 16/58 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9538 Presentation of query results
• CPC Class Codes: G06Q 30/0621 Item configuration or customization
• CPC Class Codes: G06Q 30/0623 Item investigation
• CPC Class Codes: G06Q 30/0631 Item recommendations
• CPC Class Codes: G06Q 30/0643 Graphical representation of items or shoppers

Abstract

Example embodiments may provide a system, apparatus, computer readable media, and/or method configured for processing input representing data associated with a first product, the first product comprising a plurality of components, processing input representing a particular one of the components, processing input representing an attribute of the particular component or of the first product, querying a product memory based on the particular component and the attribute to identify a second product.

Claims

1. A method comprising:

processing input representing data associated with a first product, the first product comprising a plurality of components;

processing input representing a particular one of the components;

processing input representing an attribute of the particular component or of the first product; and

querying, by a processor, a product memory based on the particular component and the attribute to identify a second product.

2. The method of claim 1, wherein the processing input representing the particular one of the components comprises determining that at least a certain percentage of the particular component is included within a selected portion of an image of the first product.

3. The method of claim 1, wherein the processing input representing the particular component comprises determining that the particular component is located entirely within a selected portion of an image of the first product.

4. The method of claim 1, wherein the processing input representing the particular component comprises:

determining a plurality of regions for an image of the product, each of the regions corresponding to a respective one of the components;

identifying a subset of the regions each of which being at least partially located within a selected portion of an image of the first product; and

identifying a subset of the components associated with the subset of the regions.

5. The method of claim 4, further comprising:

causing presentation of a listing of the subset of the components prior to querying of the memory; and

processing a selection from the listing to identify the particular component.

6. The method of claim 1, further comprising processing input representing a rating for the attribute.

7. The method of claim 1, further comprising causing display of the first product in an exploded view that individually displays each of the components.

8. The method of claim 1, further comprising identifying and causing presentation of a third product that is complementary to the first product.

9. The method of claim 8, wherein the third product is identified as being complementary to the first product by:

identifying a type of the first product; and

processing the type to identify a listing of products that are frequently purchased together with the first product.

10. A method comprising:

processing input representing a portion of an image of a first product;

processing input representing at least one component of the first product;

processing input representing at least one attribute of the at least one component; and

querying, by a processor, a product memory to obtain a listing of similar products based on the at least one component and the at least one attribute.

11. The method of claim 10, further comprising ranking the listing of similar products based on whether each of the similar products comprises the at least one component.

12. The method of claim 10, wherein the listing of similar products comprises a listing of complementary products that are complementary to the first product.

13. The method of claim 12, wherein the querying of the product memory further comprises:

identifying a type of the first product; and

processing the type to identify a listing of products that are frequently purchased together with the first product.

14. The method of claim 10, further comprising ranking the listing of similar products based on whether each listed product includes the at least one attribute.

15. A non-transitory computer readable medium storing computer executable instructions that, when executed, cause an apparatus to perform:

processing input representing a portion of an image of a first product;

processing input representing at least one component of the first product;

processing input representing at least one attribute of the at least one component or of the first product; and

querying a product memory to obtain a listing of similar products based on the at least one component and the at least one attribute.

16. The computer readable medium of claim 15, wherein the computer executable instructions, when executed, further cause the apparatus to rank the listing of similar products based on whether the listed similar products comprise the at least one component and the at least one attribute.

17. The computer readable medium of claim 15, wherein the querying of the product memory to obtain the listing of products further comprises:

identifying a type of the first product; and

processing the type to identify a listing of products that are frequently purchased together with the first product.

18. A method comprising:

displaying, by a computing device, an image of a first product, wherein the image of the first product includes one or more identifiers indicating attributes of the first product;

receiving a user selection of an attribute of the first product;

displaying selectable values for the attribute of the first product;

receiving a selection of a value for the attribute; and

searching, by the computing device, for a second product matching the value of the attribute.

19. The method of claim 18, further comprising:

identifying a location of the second product.

20. The method of claim 19, wherein identifying the location of the second product includes identifying the location of the second product within an image of a plurality of products.

21. The method of claim 18, wherein searching for the second product matching the value of the attribute includes identifying the second product from an image of a plurality of products.