MULTI-LANGUAGE INFORMATION RETRIEVAL AND ADVERTISING

• US 20140280295A1
• Filed: 03/14/2013
• Published: 09/18/2014
• Est. Priority Date: 03/14/2013
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: KUROCHKIN, ANDREY VLADISLAVOVICH, KAMEL, AHMED, PARAMESWAR, SRIRAM KRISHNA
• Application Number:
  US13/803,908
• Publication Number:
  US 20140280295A1
• Time in Patent Office: Days
• US Class Current: 707/769
• CPC Class Codes: G06F 16/3337 Translation of the query language, e.g. Chinese to English

Abstract

Systems, methods, and computer-readable storage media are provided for obtaining and presenting search results in a language that differs from the language in which a query is received. Upon receipt of a search query in a first language, at least one second language (or dialect) to which the search query is directed is determined and one or more search results are retrieved, the search results being based on the search query and associated with the at least one second language (or dialect). Further, embodiments of the present invention relate to generating advertisements including embedded links to landing pages that have been translated into one or more languages (or dialects) associated with a target market. In this way, advertisers are able to more successfully advertise to individuals whose primary language or dialect differs from that of the website and/or the advertiser.

Claims

1. One or more computer-readable storage media having computer-usable instructions embodied thereon that, when used by one or more computing devices, cause the one or more computing devices to perform a computer-implemented method for obtaining search results associated with a desired language, the method comprising:

receiving a search query in a first language;

determining at least one second language to which the search query is directed; and

retrieving one or more search results, the one or more search results being based on the search query and associated with the at least one second language.

2. The computer-readable storage media of claim 1, wherein the method further comprises:

translating the search query from the first language to the at least one second language prior to retrieving the one or more search results associated with the at least one second language; and

translating the one or more search results from the at least one second language to the first language for presentation subsequent to retrieving the one or more search results associated with the at least one second language.

3. The computer-readable storage media of claim 2, wherein the translating the search query from the first language to the at least one second language and the translating the one or more search results from the at least one second language to the first language utilizes mapping of the first language and the at least one second language with respect to one another.

4. The computer-readable storage media of claim 2, wherein the method further comprises presenting the translated one or more search results.

5. The computer-readable storage media of claim 1, wherein determining the at least one second language to which the search query is directed comprises:

parsing the search query into one or more terms;

associating at least one of the one or more terms of the search query with at least one of a person, a location, and an item; and

associating the at least one of a person, a location, and an item with the at least one second language.

6. The computer-readable storage media of claim 2, wherein the method further comprises receiving a selection of a particular search result of the one or more search results, the particular search result being associated with a website.

7. The computer-readable storage media of claim 6, wherein the method further comprises determining a third language associated with the website.

8. The computer-readable storage media of claim 7, wherein the method further comprises translating one or more items associated with the website from the third language to the first language.

9. The computer-readable storage media of claim 8, wherein the method further comprises transmitting the translated one or more items associated with the website for presentation.

10. The computer-readable storage media of claim 9, wherein the transmitting of the translated one or more items associated with the website for presentation comprises generating a translated website comprising the translated one or more items.

11. The computer-readable storage media of claim 7, wherein each of the first language, the at least one second language, and the third language is one of:

English, Spanish, Japanese, Chinese, Russian, Indian, and a regional dialect of any of the above.

12. A computer-implemented method for generating an advertisement associated with a target market, the method comprising:

receiving an advertisement in a first language, the advertisement comprising a link to a first website, the first website being in the first language; and

embedding the advertisement with a link to a second website, the second website being a translation of the first website from the first language to at least one second language, the at least one second language being associated with the target market.

13. The method of claim 12, wherein receiving an advertisement comprises receiving an indication of the target market.

14. The method of claim 13, wherein embedding the advertisement with the link to the second website comprises:

determining the at least one second language based on the target market; and

generating the second website.

15. The computer-readable storage media of claim 14, wherein determining the at least one second language comprises analyzing a location and one or more languages associated with the location.

16. The computer-readable storage media of claim 12, further comprising translating the advertisement from the first language to the at least one second language.

17. A system for translating online data, the system comprising:

an information retrieval engine having one or more processors and one or more computer-readable storage media; and

a data store coupled with the information retrieval engine,

wherein the information retrieval engine;

receives a search query in a first language;

determines at least one second language to which the search query is directed;

translates the search query from the first language into the at least one second language;

retrieves one or more search results, the one or more search results being based on the search query and associated with the at least one second language; and

translates the one or more search results from the at least one second language to the first language for presentation.

18. The system of claim 17, further comprising an advertisement generator that:

receives an advertisement in a first language, the advertisement comprising a link, to a first website, the first website being in the first language;

embeds the advertisement with a link to a second website, the second website being a translation of the first website from the first language to at least one second language; and

translates the advertisement from the first language to the second language, the second language being, associated with a target market.

19. The system of claim 18, wherein the advertisement generator further provides the translated advertisement to the information retrieval engine.

20. The system of claim 19, wherein the information retrieval engine further:

receives the translated advertisement; and

transmits the search results and translated advertisement for presentation.