SYSTEMS AND METHODS FOR OBTAINING AND USING TARGETED INSIGHTS WITHIN A DIGITAL CONTENT AND INFORMATION SHARING SYSTEM

• US 20140280501A1
• Filed: 11/27/2013
• Published: 09/18/2014
• Est. Priority Date: 03/15/2013
• Status: Active Grant

• Current Assignee: Parallel 6, Inc. (ICON PLC)
• Original Assignee: Parallel 6, Inc. (ICON PLC)
• Inventors: Turner, David Wayne Jr.
• Granted Patent: US 8,856,031 B1
• Time in Patent Office: Days
• US Class Current: 709/203
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0205 Location or geographical consideration
• CPC Class Codes: G06Q 30/0214 Referral reward systems
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 67/1091 Interfacing with client-server systems or between P2P systems
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal

Abstract

A system for obtaining insight information for a plurality of client applications and a plurality of mobile users, comprises a content management system module configured to distribute a plurality of types of content to the plurality of mobile users, wherein at least one of the content and types of content differs for each of the plurality of client applications; an insights module configured to allow a client associated with a specific client application to define one or more locations and select a target vertical, select an insights algorithm based in the target vertical, identify the status of the plurality of users relative to the defined locations, and cause the content management system module to distribute certain types of content to the plurality of users based on the status; and a data warehouse configured to store the status information for each of the plurality of client applications and associated users.

Claims

1. A system for obtaining insight information for a plurality of client applications and a plurality of mobile users, comprising:

a content management system module configured to distribute a plurality of types of content to the plurality of mobile users, wherein at least one of the content and types of content differs for each of the plurality of client applications;

an insights module configured to allow a client associated with a specific client application to define one or more locations and select a target vertical, select an insights algorithm based in the target vertical, identify the status of the plurality of users relative to the defined locations, and cause the content management system module to distribute certain types of content to the plurality of users based on the status; and

a data warehouse configured to store the status information for each of the plurality of client applications and associated users.

2. The system of claim 1, wherein the target verticals include at least one of the following:

hospitality, convenience stores, general retail, restaurants, and gaming and casinos.

3. The system of claim 1, wherein the types of content include at least one of the following:

advertisements, brands, events, information, galleries, news, offers, places and promotions.

4. The system of claim 1, wherein the defined locations can include a client location or a competitor location.

5. The system of claim 1, wherein the status of the plurality of users can include when a user is within a predefined radius of a client location.

6. The system of claim 1, wherein the status of the plurality of users can include when a user is within a predefined radius of a competitor location.

7. The system of claim 1, wherein the status of the plurality of users can include how long a user is within a predefined radius of a defined location.

8. The system of claim 1, wherein the insights module can be further configured to cause the content management system module to distribute a special offer or promotion to a user based on a status of the user relative to a defined location.

9. The system of claim 1, wherein the insights module is further configured to segment the plurality of users for a given client application based on demographic information.

10. The system of claim 9, wherein the demographic information includes age, ethnicity, gender, religion, and likes and dislikes.

11. The system of claim 1, wherein the insights module is further configured to record at least one of the following:

how the plurality of users for a given client applications are engaging with content provided by the content management system module, what the most popular content is for the given client application, where users are when they are viewing content, what social channels the users are sharing the content through.

12. The system of claim 1, wherein each client application is associated with mobile application front end application configured to run on a mobile device associated with each to the plurality of users associated with a given client application, and wherein the mobile front end application is configured to send a message to the insights module each time a pre-defined event or action occurs on the mobile device.

13. A system for obtaining insight information for a plurality of client applications and a plurality of mobile users, comprising:

a content management system module configured to distribute a plurality of types of content to the plurality of mobile users, wherein at least one of the content and types of content differs for each of the plurality of client applications;

an insights module configured to allow a client associated with a specific client application to define one or more locations and select a target vertical, select an insights algorithm based in the target vertical, identify the status of the plurality of users relative to the defined locations, and cause the content management system module to distribute certain types of content to the plurality of users based on the status;

a mobile application front end application for each of the client applications, configured to run on a mobile device associated with each of the plurality of users associated with a given client application, and wherein the mobile front end application is configured to send a message to the insights module each time a pre-defined event or action occurs on the mobile device, and

a data warehouse configured to store the status and event information for each of the plurality of client applications and associated users.

14. The system of claim 13, wherein the target verticals include at least one of the following:

hospitality, convenience stores, general retail, restaurants, and gaming and casinos.

15. The system of claim 13, wherein the types of content include at least one of the following:

advertisements, brands, events, information, galleries, news, offers, places and promotions.

16. The system of claim 13, wherein the defined locations can include a client location or a competitor location.

17. The system of claim 13, wherein the status of the plurality of users can include when a user is within a predefined radius of a client location.

18. The system of claim 13, wherein the status of the plurality of users can include when a user is within a predefined radius of a competitor location.

19. The system of claim 13, wherein the status of the plurality of users can include how long a user is within a predefined radius of a defined location.

20. The system of claim 13, wherein the insights module can be further configured to cause the content management system module to distribute a special offer or promotion to a user based on a status of the user relative to a defined location.

21. The system of claim 13, wherein the insights module is further configured to segment the plurality of users for a given client application based on demographic information.

22. The system of claim 21, wherein the demographic information includes age, ethnicity, gender, religion, and likes and dislikes.