SYSTEM AND METHOD FOR PROVIDING ACTIONABLE RECOMENDATIONS TO IMPROVE ELECTRONIC MAIL INBOX PLACEMENT AND ENGAGEMENT
First Claim
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1. A method for improving the inbox placement of an email campaign, the method comprising the steps of:
- analyzing one or more values associated with an email message, wherein each value corresponds to an attribute of the message that may affect inbox placement of the message; and
generating an actionable recommendation for improving the inbox placement of the message based on the one or more values.
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Abstract
A system and method for analyzing data obtained from distinct sources to provide email senders with specific actionable recommendations that can be used to improve the inbox placement of the email messages they send, as well as recipients'"'"' level of engagement with those email messages.
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Citations
26 Claims
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1. A method for improving the inbox placement of an email campaign, the method comprising the steps of:
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analyzing one or more values associated with an email message, wherein each value corresponds to an attribute of the message that may affect inbox placement of the message; and generating an actionable recommendation for improving the inbox placement of the message based on the one or more values. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A method for improving recipient engagement with an email campaign, the method comprising the steps of:
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analyzing one or more values associated with an email message, wherein each value corresponds to an attribute of the message that may affect recipient engagement with the message; and generating an actionable recommendation for improving recipient engagement with the message based on the one or more values. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22, 23, 24)
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25. A system for improving the inbox placement or engagement for an email campaign, the system comprising:
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a seed database configured to receive and store data related to one or more seed email accounts; a subscriber database configured to receive and store data related to one or more subscriber email accounts; a data feed database configured to receive and store data from one or more trusted networks; and a processor configured to generate recommendations for improving email message inbox placement or engagement.
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26. A method comprising the steps of:
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analyzing email subscriber data to determine a plurality of email recipients'"'"' general level of engagement with a plurality of email campaigns or email senders; analyzing the email subscriber data to determine the plurality of email recipients'"'"' specific level of engagement with a specific email campaign or email sender; comparing the recipients'"'"' general level of engagement with the recipients'"'"' specific level of engagement; and presenting a value or other metric that indicates a result of the comparison.
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Specification