METHOD AND APPARATUS FOR SHARING, INTERACTING AND RESPONDING TO ADVERTISING
First Claim
1. A method for allowing a user of a mobile device to take actions in conjunction with content displayed on the mobile device, comprising:
- receiving from a content provider the content to be displayed on the mobile device and a configuration script associated with the content, the configuration script specifying a single-page graphical user interface which (a) displays a number of user selectable actions that are grouped on the graphical user interface under a number of functional categories, with one or more of the user actions each being associated with an application program executable by the mobile device; and
(b) solicits a selection of one of the user selectable actions;
displaying the content on a video display of the mobile device;
configuring the graphical user interface in accordance with the configuration script; and
handling the action as appropriate on the mobile device in response to the user selecting one of the user selectable actions.
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Accused Products
Abstract
An apparatus and a method allow a user of a mobile device to take actions in conjunction with content being displayed on the mobile device. One such method includes (a) receiving from a content provider the content to be displayed on the mobile device and a configuration script associated with the content that specifies a single-page graphical user interface which (i) displays a number user selectable actions, the user selectable actions being grouped on the graphical user interface under a number of functional categories, with one or more of the user actions each being associated with an application program executable by the mobile device; and (ii) solicits a selection by the user of one of the user selectable actions; (b) displaying the content on a video display of the mobile device; (c) configuring the graphical user interface in accordance with the configuration script; and (e) handling the action as appropriate on the mobile device in response to the selected user action. The content displayed may be one of a video advertisement, a rich-media and an image banner. In one implementation, the configuration script is specified by an XML document.
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Citations
12 Claims
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1. A method for allowing a user of a mobile device to take actions in conjunction with content displayed on the mobile device, comprising:
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receiving from a content provider the content to be displayed on the mobile device and a configuration script associated with the content, the configuration script specifying a single-page graphical user interface which (a) displays a number of user selectable actions that are grouped on the graphical user interface under a number of functional categories, with one or more of the user actions each being associated with an application program executable by the mobile device; and
(b) solicits a selection of one of the user selectable actions;displaying the content on a video display of the mobile device; configuring the graphical user interface in accordance with the configuration script; and handling the action as appropriate on the mobile device in response to the user selecting one of the user selectable actions. - View Dependent Claims (2, 3, 4, 5, 6)
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7. An apparatus for allowing a user of a mobile device to take actions in conjunction with content displayed on the mobile device, comprising:
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content to be displayed on the mobile device; and a configuration script associated with the content to be displayed, wherein the configuration script specifies a single-page graphical user interface to be displayed immediately after the content is displayed, wherein the graphical user interface (a) displays a number of user selectable actions grouped on the graphical user interface under a number of functional categories, wherein one or more of the user actions are each associated with an application program executable by the mobile device;
(b) solicits a selection of one of the user selectable actions; and
(c) invokes execution of the application program associated with the selected user selectable action. - View Dependent Claims (8, 9, 10, 11, 12)
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Specification