DYNAMIC SOCIAL NETWORKING CONTENT

• US 20140282104A1
• Filed: 12/09/2013
• Published: 09/18/2014
• Est. Priority Date: 03/14/2013
• Status: Active Grant

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Bell, Denise A., DeLuca, Lisa Seacat, Jenkins, Jana H., Kusnitz, Jeffrey Alan
• Granted Patent: US 9,313,285 B2
• Time in Patent Office: Days
• US Class Current: 715/753
• CPC Class Codes: G06Q 10/10 Office automation; Time management
• CPC Class Codes: G06Q 10/107 Computer-aided management of electronic mailing [e-mailing]
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04L 51/00 User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
• CPC Class Codes: H04L 51/212 using filtering or selective blocking
• CPC Class Codes: H04L 65/403 Arrangements for multi-party communication, e.g. for conferences data switching systems for conference H04L12/18; arrangements for connecting several subscribers to a common circuit, i.e. affording conference facilities H04M3/56; television conferencing systems H04N7/15
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34
• CPC Class Codes: H04W 4/21 for social networking applications

Abstract

A method, computer program product, and system for performing a dynamic social content selection. According to an embodiment, a method may include determining, via one or more computing devices, a plurality of status indicators available to be associated with social content associated with a first user. The method may also include defining one or more rules for the plurality of status indicators based on, at least in part, a recipient characteristic. The method may further include selecting one of the plurality of status indicators to associate with the content for a second user based on the one or more rules. The method may further include providing the content and the selected one of the plurality of status indicators to the second user.

Claims

1. A computer-implemented method comprising:

determining, via one or more computing devices, a plurality of status indicators available to be associated with social content associated with a first user;

defining one or more rules for the plurality of status indicators based on, at least in part, a recipient characteristic;

selecting one of the plurality of status indicators to associate with the content for a second user based on the one or more rules; and

providing the content and the selected one of the plurality of status indicators to the second user.

2. The method of claim 1, wherein the content includes one of an instant message, an instant message status update, an email message, an email signature, and a social networking status update.

3. The method of claim 1, wherein the recipient characteristic includes a status of the second user.

4. The method of claim 1, wherein the recipient characteristic includes a number of times the second user views the content.

5. The method of claim 1, wherein selecting of the plurality of status indicators includes identifying one or more exceptions based on the second user.

6. The method of claim 5, wherein the one or more exceptions are based on, at least in part, one of a role of the second user, a group association of the second user, an identity of the second user, a demographic of the second user, and a relationship between the first user and the second user.

7. The method of claim 1, wherein the one of the plurality of status indicators is selected in response to the second user viewing the content one or more times.

8. The method of claim 1, wherein the one of the plurality of status indicators is selected when the content is sent to second user.

9-24. -24. (canceled)