Active Impression Tracking
First Claim
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1. A method, comprising:
- detecting interaction of a user with a user interface;
determining that the user interface was updated in response to the interaction; and
updating an impression metric indicative of engagement of the user with the user interface in response to the user interface being updated.
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Abstract
Aspects of the disclosure relate to tracking user engagement with an interface. In one aspect, interaction of a user with a user interface can be detected and, in response to such interaction, it can be determined if the user interface was updated. In a scenario in which it is determined that the user interface was updated, an impression metric indicative of engagement of the user with the user interface can be updated. The updated metric can permit the tracking of user engagement.
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Citations
20 Claims
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1. A method, comprising:
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detecting interaction of a user with a user interface; determining that the user interface was updated in response to the interaction; and updating an impression metric indicative of engagement of the user with the user interface in response to the user interface being updated. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method, comprising:
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receiving a first web page; detecting interaction of a user with the first web page; determining that the first web page was updated in response to the interaction; and updating an impression metric indicative of engagement of the user with the web page in response to the web page being updated. - View Dependent Claims (12, 13, 14, 15)
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16. A method, comprising:
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detecting interaction of a user with a user interface; determining that the user interface was updated in response to the interaction; updating an impression metric indicative of engagement of the user with the user interface in response to the user interface being updated; and supplying the impression metric to an analytics platform configured to analyze user engagement with the user interface. - View Dependent Claims (17, 18, 19, 20)
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Specification