SYSTEM AND METHOD FOR INTERNET TV AND BROADCAST ADVERTISEMENTS
First Claim
1. A method for providing targeted advertising messages to a user, comprising:
- storing a plurality of advertising data files from one or more advertising entities within a database associated with an advertising data service;
acquiring user data relating to the user within said database of said advertising data service;
selecting a targeted advertising message from one of the stored advertising data files as a function of the acquired user data and in response to which advertiser has agreed to the highest payment;
transmitting content data to an internet content provider for being directed to the user;
executing a fee payment from said advertising data service to said internet content provider in response to inclusion of said targeted advertising message to the user;
said content data is configured with a cue for insertion of data relating to the selected targeted advertising message; and
insertion of said advertising message into said content data being output to the user;
receiving a fee payment from said one or more advertising entities to said advertising data service in response to the fee payment made to said internet content provider for providing the targeted advertising message that is viewed by the user.
1 Assignment
0 Petitions
Accused Products
Abstract
A system and method for providing targeted advertising messages to a user, in particular users viewing Internal TV or broadcast programs. Advertising data files from one or more advertising entities are stored in a centralized location, such as a server or similar platform. Data relating to the user is acquired from the user'"'"'s device settings and/or identification, so that a targeted advertising message may be selected from one of the stored advertising data files. The content data is transmitted to the user, the data having a cue for insertion of the selected targeted advertising message prior to or after the content file has been transferred.
16 Citations
26 Claims
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1. A method for providing targeted advertising messages to a user, comprising:
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storing a plurality of advertising data files from one or more advertising entities within a database associated with an advertising data service; acquiring user data relating to the user within said database of said advertising data service; selecting a targeted advertising message from one of the stored advertising data files as a function of the acquired user data and in response to which advertiser has agreed to the highest payment; transmitting content data to an internet content provider for being directed to the user; executing a fee payment from said advertising data service to said internet content provider in response to inclusion of said targeted advertising message to the user; said content data is configured with a cue for insertion of data relating to the selected targeted advertising message; and insertion of said advertising message into said content data being output to the user; receiving a fee payment from said one or more advertising entities to said advertising data service in response to the fee payment made to said internet content provider for providing the targeted advertising message that is viewed by the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 14)
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12. A system for providing targeted advertising messages to a user, comprising:
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a database, within an advertising data service, comprising a plurality of advertising data files from one or more advertising entities; and a network connection linking the database with a plurality of internet content providers; wherein said advertising data service is configured for selecting an advertising message targeting a specific targeted user in response to a determination of an advertiser payment being made; wherein said advertiser payment is in the form of negotiating a fee from multiple content sources capable of supplying content requested by the specific user; wherein the negotiated fee takes into account the value of the viewer to said one or more advertising entities; wherein said advertising data service is configured for transmitting one or more of the advertising data files through the internet content provider to a targeted user seeking transmission of content from one of the plurality of content providers; and wherein said advertising data service is configured for executing a fee payment to the internet content provider, and receiving a fee payment from said one or more advertising entities in response to inclusion of said targeted advertising message within the transmitted content viewed by the user. - View Dependent Claims (13, 15, 16, 17, 18, 19)
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20. A method for providing content to a viewer of content via a receiving device, comprising:
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acquiring viewer data, relating to the viewer, from the receiving device into a database for an advertising data service; identifying one or more sources of a content item selected by the viewer; selecting an advertising message targeting the viewer in response to a determination of advertiser payment; selecting a source for the content item as a function of the acquired viewer data and negotiating a fee from multiple content sources capable of supplying the content; wherein the negotiated fee takes into account the value of the viewer to one or more advertising entities; downloading the content item to the viewer; and executing a fee payment from an advertising data service to the content source, and receiving a fee payment from said one or more advertising entities to the advertising data service, in response to inclusion of said targeted advertising message within the downloaded content item received by the viewer. - View Dependent Claims (21, 22, 23, 24, 25, 26)
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Specification