DEVICE FOR ACQUISITION OF VIEWER INTEREST WHEN VIEWING CONTENT

• US 20140282646A1
• Filed: 03/15/2013
• Published: 09/18/2014
• Est. Priority Date: 03/15/2013
• Status: Active Grant

• Current Assignee: Sony Corporation (Sony Group Corp.), Sony Network Entertainment International LLC (Sony Group Corp.)
• Original Assignee: Sony Corporation (Sony Group Corp.), Sony Network Entertainment International LLC (Sony Group Corp.)
• Inventors: McCOY, Charles, Pedlow, Leo, Xiong, True
• Granted Patent: US 9,596,508 B2
• Time in Patent Office: Days
• US Class Current: 725/12
• CPC Class Codes: G06V 40/18 Eye characteristics, e.g. of the iris
• CPC Class Codes: H04N 13/332 Displays for viewing with the aid of special glasses or head-mounted displays [HMD]
• CPC Class Codes: H04N 21/42201 biosensors, e.g. heat sensor for presence detection, EEG sensors or any limb activity sensors worn by the user input arrangements for interaction with the human body based on nervous system activity detection G06F3/015
• CPC Class Codes: H04N 21/4223 Cameras H04N23/00 takes precedence
• CPC Class Codes: H04N 21/44213 Monitoring of end-user related data arrangements for monitoring the users' behaviour or opinions in broadcast systems H04H60/33
• CPC Class Codes: H04N 21/44218 Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program methods or arrangements for recognising human body or animal bodies or body parts G06V40/10; methods or arrangements for acquiring or recognising human faces, facial parts, facial sketches, facial expressions G06V40/16; methods or arrangements for recognising movements or behaviour G06V40/20; arrangements for identifying users in broadcast systems H04H60/45

Abstract

In order to acquire a viewer'"'"'s enjoyment and interest when viewing three-dimensional contents on a consumer electronic device, a viewer'"'"'s eyes are monitored in real-time. Biometric data from the monitoring can be used for delivery of highly accurate and personalized viewing experiences for the viewer.

Claims

1. Glasses used for viewing an image on a display device comprising:

a frame; and

sensors obtaining biometric data to obtain at least one of a user'"'"'s reaction to content displayed on the display device and interest level in the content.

2. The glasses according to claim 1, wherein the sensors are embedded in the frame.

3. The glasses according to claim 1, wherein the sensors are pluggable into the frame.

4. The glasses according to claim 1, further comprising wireless transmitter to transmit the biometric data to a consumer electronic device.

5. The glasses according to claim 4, wherein the consumer electronic device transmits the biometric data from the sensors to a server via the internet.

6. The glasses according to claim 1, wherein the sensors monitor the eye gaze.

7. The glasses according to claim 1, wherein the sensors monitor eye fixation.

8. The glasses according to claim 1, wherein the sensors monitor eye movement.

9. The glasses according to claim 1, wherein the sensors detect pupil dilation.

10. The glasses according to claim 1, wherein the biometric data obtained is for enabling display of personalized content on the display device.

11. The glasses according to claim 1 further comprising a plurality of sensors for monitoring additional biometric information.

12. The glasses according to claim 11, wherein the sensors including at least one of an eye tracking sensor, a spatial orientation sensor, a temperature sensor, audio sensor, microphone sensor, cerebral wavelength sensor, ambient light sensor, ambient sound sensor, heart sensor and a galvanic sensor.

13. The glasses according to claim 12, where the spatial orientation sensor include one of a gyroscope, an accelerometer and a camera to detect one of a (1) screen of the display device and (2) visible or invisible signals emitted for detection by the glasses.

14. The glasses according to claim 12, wherein the ambient light sensor is for normalizing pupil dilation levels.

15. The glasses according to claim 12, wherein the ambient sound sensor is for determining user reactions to environmental distractions.

16. The glasses according to claim 1, wherein the sensors self calibrate passively on where the user'"'"'s eyes are focused on the display device over time to determine one of the user'"'"'s reaction and interest level.

17. The glasses according to claim 1, wherein the biometric data is used to automatically determine the user'"'"'s profile.

18. The glasses according to claim 1, wherein the biometric data is used to create a new user'"'"'s profile.

19. A method of obtaining biometric data using glasses used for viewing an image on a display device comprising the steps of:

providing the glasses with sensors; and

unobtrusively obtaining biometric data of a user to obtain one of a user'"'"'s reaction to content displayed on the display device and interest level in the content.

20. The method according to claim 19 further comprising the step of transmitting the biometric data to a consumer electronic device via a wireless transmitter.

21. The method according to claim 20 further comprising the step of the consumer electronics device transmitting the biometric data from the sensors to a server via the internet.

22. The method according to claim 19 further comprising the step of monitoring eye gaze.

23. The method according to claim 19 further comprising the step of monitoring eye fixation.

24. The method according to claim 19 further comprising the step of monitoring eye movement.

25. The method according to claim 19 further comprising the step of monitoring pupil dilation.

26. The method according to claim 19 further comprising the step of enabling display of personalized content on the display device for the user based on the biometric data.

27. The method according to claim 19 further comprising the step of monitoring additional biometric information via a plurality of sensors.

28. The method according to claim 27 further comprising the step of monitoring at least a user'"'"'s eye biometrics, spatial orientation, temperature, audio, cerebral wavelength, ambient light, ambient sound, heartbeat and galvanic activity.

29. The method according to claim 28, wherein monitoring spatial orientation includes detecting a screen of the display device and detecting visible or invisible signals emitted for detection by the glasses.

30. The method according to claim 28, wherein monitoring ambient light is for normalizing pupil dilation levels.

31. The method according to claim 28, wherein monitoring ambient sound is for determining user reactions to environmental distractions.

32. The method according to claim 19, wherein the biometric data is obtained by passive self calibration on where the user'"'"'s eyes are focused on the display device over time to determine one of the user'"'"'s reaction and internet level.

33. The method according to claim 19 further comprising the step of automatically determining a user'"'"'s profile based on the biometric data.

34. The method according to claim 19 further comprising the step of using the biometric data to create a new user'"'"'s profile.

35. A device for acquiring viewer interest when viewing content on a display device comprising:

glasses containing sensors obtaining biometric data;

a server which determines the user'"'"'s preferences and interests based on the biometric data received; and

a display device displaying content and commercials consistent with the user'"'"'s interests and preferences.