Systems and Methods for Defining Ad Spaces In Video

• US 20140282725A1
• Filed: 03/11/2014
• Published: 09/18/2014
• Est. Priority Date: 03/15/2013
• Status: Active Grant

• Current Assignee: Ipar LLC
• Original Assignee: Ipar LLC
• Inventors: Brandstetter, Jeffrey D.
• Granted Patent: US 9,124,948 B2
• Time in Patent Office: Days
• US Class Current: 725/36
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04N 21/234345 the reformatting operation being performed only on part of the stream, e.g. a region of the image or a time segment
• CPC Class Codes: H04N 21/235 Processing of additional data, e.g. scrambling of additional data or processing content descriptors
• CPC Class Codes: H04N 21/26233 involving content or additional data duration or size, e.g. length of a movie, size of an executable file
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/435 Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/4784 receiving rewards
• CPC Class Codes: H04N 21/4882 for displaying messages, e.g. warnings, reminders arrangements for providing short real-time information to substation in data switching networks H04L12/1895
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8455 involving pointers to the content, e.g. pointers to the I-frames of the video stream

Abstract

Computer-implemented systems and methods are provided for defining ad space in a video. For example, a computer can receive an identification of a video and an advertisement space definition that includes a time stamp for the advertisement space in the video and an advertisement length. The computer can receive a request to view the video. The computer can determine an advertisement to play in the advertisement space such that the advertisement is not longer than the advertisement length included in the video'"'"'s advertisement space definition. The computer can provide access to the video, and when the video reaches the time stamp, the advertisement is played in the advertisement space.

Claims

1. A method of defining revenue generating ad spaces in media content, comprising:

receiving an identification of media content and an advertisement space definition, wherein the advertisement space definition includes a time stamp for the advertisement space in the media content and an advertisement length;

receiving a request to view the media content;

determining an advertisement to play in the advertisement space, wherein the advertisement is not longer than the advertisement length; and

providing access to the media content, wherein when the media content reaches the time stamp, the advertisement is played in the advertisement space.

2. The method of claim 1, wherein the media content is video content, audio content, image content, or mixed media content.

3. The method of claim 1, wherein the media content is video content.

4. The method of claim 1, wherein the advertisement is a video advertisement.

5. The method of claim 3, wherein video is paused while the video advertisement is played.

6. The method of claim 3, wherein the advertisement is an overlay advertisement, wherein the video is not paused while the overlay advertisement is displayed.

7. The method of claim 1, wherein the advertisement space definition includes an indication as to whether the advertisement played in the ad space is skippable.

8. The method of claim 1, wherein when the advertisement is skippable, the advertisement can be stopped, removed, or bypassed upon user request.

9. The method of claim 3, further comprising:

providing an expected revenue value based on the advertisement space definition.

10. The method of claim 3, wherein the expected revenue value is based on the time stamp, wherein the expected revenue value is greater when the time stamp is near a climax of the video than when the time stamp is near the beginning of the video or during the credits of the video.

11. The method of claim 1, wherein the expected revenue value is based on the advertisement length, wherein the expected revenue value is larger for longer advertisement lengths than for shorter advertisement lengths.

12. The method of claim 1, wherein the expected revenue value is larger when the advertisement is not flagged as skippable.

13. The method of claim 9, further comprising:

receiving an adjustment to the advertisement space definition after the expected revenue value is provided.

14. The method of claim 9, further comprising:

providing a graphical user interface that displays the identified video and the expected revenue value, wherein the graphical user interface is configured to receive the advertisement space definition and to indicate the time stamp for the advertisement space on a time line associated with the identified video.

15. The method of claim 9, wherein the expected revenue value is an expected revenue per view of the video, revenue per thousand displays (CPM), revenue per user action, or revenue per click on the advertisement.

16. The method of claim 9, wherein the graphical user interface includes an expected revenue adjustment control, wherein a length of the advertisement space is automatically adjusted based on an adjustment received via the revenue adjustment control.

17. The method of claim 3, wherein providing access to the video includes automatically selecting the advertisement from an advertisement repository based on the advertisement length of the advertisement space definition.

18. The method of claim 3, wherein the advertisement space definition further includes an advertisement content restriction, wherein providing access to the video includes automatically selecting the advertisement from an advertisement repository that complies with the advertisement content restriction.

19. The method of claim 3, further comprising:

crediting an account after completion of the advertisement space.

20. The method of claim 19, wherein the account is credited with an amount of money or other form of compensation when the video reaches the time stamp.

21. The method of claim 19, wherein the account is credited with an amount of money or other form of compensation when the advertisement is played for its full length.

22. The method of claim 19, wherein the account is credited with a partial view amount of money or other form of compensation when the advertisement is skipped.

23. The method of claim 1, wherein no advertisements are displayed outside of defined advertisement spaces.

24. The method of claim 3, wherein access to the video is provided by a different entity or person than an entity or person that provided the advertisement space definition.

25. A system for defining revenue generating ad spaces in a video, comprising:

one or more data processors;

one or more computer-readable mediums encoded with instructions for commanding the one or more data processors to execute steps that include;

receiving an identification of a video and an advertisement space definition, wherein the advertisement space definition includes a time stamp for the advertisement space in the video and an advertisement length;

receiving a request to view the video;

determining an advertisement to play in the advertisement space, wherein the advertisement is not more than the advertisement length long; and

providing access to the video, wherein when the video reaches the time stamp, the advertisement is played in the advertisement space.

26. A computer-readable medium encoded with instructions for commanding one or more data processors to execute steps for defining revenue generating ad spaces in a video, comprising

receiving an identification of a video and an advertisement space definition, wherein the advertisement space definition includes a time stamp for the advertisement space in the video and an advertisement length;

receiving a request to view the video;

determining an advertisement to play in the advertisement space, wherein the advertisement is not more than the advertisement length long; and

providing access to the video, wherein when the video reaches the time stamp, the advertisement is played in the advertisement space.