SHOPPABLE VIDEO

• US 20140282743A1
• Filed: 01/20/2014
• Published: 09/18/2014
• Est. Priority Date: 03/15/2013
• Status: Active Grant

• Current Assignee: eBay Inc.
• Original Assignee: eBay Inc.
• Inventors: Howard, Dane, Pedramrazi, Seyed-Mahdi, Tariff, Gregory, Godsey, Sandra Lynn, Endo, Darren
• Granted Patent: US 10,638,198 B2
• Time in Patent Office: Days
• US Class Current: 725/60
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/4725 using interactive regions of the image, e.g. hot spots details of information retrieval from the Internet by using URLs G06F16/955; processing chained hypermedia data for information retrieval G06F16/94
• CPC Class Codes: H04N 21/47815 Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/8583 by creating hot-spots

Abstract

Techniques for facilitating shopping for items shown or used in a video are described. For example, a user interface that includes a video and one or more images is presented. Each of the one or more images may be related to a content of the video. Each of the one or more images may include a plurality of selectable sub-areas. A selection of a sub-area of the plurality of sub-areas of an image of the one or more images is received. The selection of the sub-area may indicate a request to perform an action that pertains to the content of the video. The action is identified based on the selection of the sub-area. The action is performed in response to the selection of the sub-area.

Claims

1. A system comprising:

a processor;

a memory;

a presentation module configured to present a user interface that includes a video and one or more images, each of the one or more images being related to a content of the video, each of the one or more images including a plurality of selectable sub-areas;

a receiver module configured to receive a selection of a sub-area of the plurality of sub-areas of an image of the one or more images, the selection of the sub-area indicating a request to perform an action that pertains to the content of the video;

an analysis module configured to identify the action based on the selection of the sub-area; and

a performance module configured to perform the action in response to the selection of the sub-area.

2. The system of claim 1, wherein each of the one or more images is associated with a corresponding time stamp of a timeline of the video;

wherein

the analysis module is further configured to;

determine that the selection of the sub-area indicates a request to control a playback of the video, and

identify, based on the selection and on the determining, the time stamp associated with the image; and

wherein

the performance module is further configured to, in response to the selection of the sub-area, play the video starting at the time stamp.

3. The system of claim 1, wherein each of the one or more images is associated with a location of a source of additional information that is relevant to the content of the video;

wherein

the analysis module is further configured to;

determine that the selection of the sub-area indicates a request to obtain the additional information, and

identify, based on the selection and on the determining, the location of the source of additional information; and

wherein

the performance module is further configured to, in response to the selection of the sub-area, display the additional information.

4. The system of claim 1, further comprising:

an event listener module configured to detect an event that pertains to the image, the event being associated with a client device; and

wherein

the presentation module is further configured to, in response to the detecting of the event, alter the image to indicate one or more of the plurality of selectable sub-areas of the image.

5. The system of claim 1, wherein the selection is received from a client device associated with a user;

further comprising;

a tracking module configured to track an interaction by the user with one or more components of the user interface;

wherein

the analysis module is further configured to determine, based on the interaction, that the user has an affinity for an item appearing in the video; and

wherein

the performance module is further configured to facilitate a communication with the user to provide additional information that is relevant to the affinity of the user for the item.

6. A method comprising:

presenting a user interface that includes a video and one or more images, each of the one or more images being related to a content of the video, each of the one or more images including a plurality of selectable sub-areas;

receiving a selection of a sub-area of the plurality of sub-areas of an image of the one or more images, the selection of the sub-area indicating a request to perform an action that pertains to the content of the video;

identifying the action based on the selection of the sub-area; and

performing the action in response to the selection of the sub-area.

7. The method of claim 6, wherein each of the one or more images is associated with a corresponding time stamp of a timeline of the video;

wherein

the identifying of the action includes;

determining that the selection of the sub-area indicates a request to control a playback of the video, and

identifying, based on the selection and on the determining, the time stamp associated with the image; and

wherein

the performing of the action in response to the selection of the sub-area includes playing the video starting at the time stamp.

8. The method of claim 7, further comprising:

identifying, based on the content of the video, additional information pertinent to the content of the video; and

automatically displaying the additional information in the user interface.

9. The method of claim 7, wherein the corresponding time stamp indicates a beginning of a particular segment of the video;

and

wherein the playing of the video starting at the time stamp includes;

identifying, based on the time stamp, the particular segment of the video that corresponds to the time stamp, and

playing the particular segment of the video.

10. The method of claim 6, wherein each of the one or more images is associated with a location of a source of additional information that is relevant to the content of the video;

wherein

the identifying of the action includes;

determining that the selection of the sub-area indicates a request to obtain the additional information, and

identifying, based on the selection and on the determining, the location of the source of additional information; and

wherein

the performing of the action in response to the selection of the sub-area includes displaying the additional information.

11. The method of claim 10, wherein the content includes an item appearing in the video;

and

wherein the additional information is pertinent to the item.

12. The method of claim 11, wherein the item includes a product and the additional information includes a listing of an instance of the product for sale on an electronic marketplace.

13. The method of claim 11, wherein the displaying of the additional information occurs concurrently with the item appearing in the video.

14. The method of claim 11, wherein the additional information includes a description of the item;

and wherein the performing of the action includes facilitating a purchasing transaction that pertains to the item.

15. The method of claim 11, wherein the additional information includes a web site of a seller who sells the item.

16. The method of claim 6, further comprising:

detecting an event that pertains to the image, the event being associated with a client device; and

in response to the detecting of the event, altering the image to indicate one or more of the plurality of selectable sub-areas of the image.

17. The method of claim 6, wherein the image includes a captured still image of the video that corresponds to a point in time in the video timeline, the image including a depiction of an item.

18. The method of claim 6, wherein the selection is received from a client device associated with a user;

further comprising;

tracking an interaction by the user with one or more components of the user interface, and

determining, based on the interaction, that the user has an affinity for an item appearing in the video; and

wherein

the performing the action includes facilitating a communication with the user to provide additional information that is relevant to the affinity of the user for the item.

19. The method of claim 6, wherein each of the one or more images is associated with a corresponding time stamp of a timeline of the video and with a location of a source of additional information that is relevant to the content of the video;

wherein

the identifying of the action includes;

determining that the selection of the sub-area indicates a request to control a playback of the video, and

identifying, based on the selection and on the determining that the selection of the sub-area indicates a request to control a playback of the video, the time stamp associated with the image;

wherein

the performing of the action in response to the selection of the sub-area includes playing the video starting at the time stamp; and

further comprising;

receiving a further selection of a further sub-area of the plurality of sub-areas of the image;

determining that the further selection of the further sub-area indicates a request to obtain the additional information;

identifying, based on the further selection and on the determining that the further selection of the further sub-area indicates a request to obtain the additional information, the location of the source of additional information; and

displaying the additional information.

20. A non-transitory machine-readable medium comprising instructions that, when executed by one or more processors of a machine, cause the machine to perform operations comprising:

presenting a user interface that includes a video and one or more images, each of the one or more images being related to a content of the video, each of the one or more images including a plurality of selectable sub-areas;

receiving a selection of a sub-area of the plurality of sub-areas of an image of the one or more images, the selection of the sub-area indicating a request to perform an action that pertains to the content of the video;

identifying the action based on the selection of the sub-area; and

performing the action in response to the selection of the sub-area.