METHODS, SYSTEMS AND COMPUTER READABLE MEDIA FOR MAXIMIZING SALES IN A RETAIL ENVIRONMENT
First Claim
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1. A method for optimizing productivity of a merchandizing space, the method comprising:
- placing a configuration of products within a defined merchandizing area;
tracking, using an array of sensors, individual shopper interactions with the products within the merchandizing area;
tracking, using an array of sensors, shopper proximity and motion paths within the merchandizing area;
tracking, using an array of sensors or proxies, shopper visibility of product items within the merchandising area;
logging shopper interactions, shopper proximity and shopper visibility as tracked by the sensors;
varying, within the predefined merchandizing area, one or more of aspects associated with the products or interaction with the shoppers;
repeating the tracking and logging;
fitting the shopper interactions to a model of product conversion; and
simulating possible scenarios for physical layout and product placement using the fitted model and outputting, for each simulation, an indication of shopper conversion associated with the simulation.
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Abstract
Methods, systems and computer program products for maximizing sales in a retail environment are disclosed. Information is measured regarding drivers of shopper in-store behavior and its underlying drivers of ergonomics, visibility and desirability. Models are fitted and used to optimize sales. Outputs include new merchandising display arrangements, planograms and marketing plans.
76 Citations
40 Claims
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1. A method for optimizing productivity of a merchandizing space, the method comprising:
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placing a configuration of products within a defined merchandizing area; tracking, using an array of sensors, individual shopper interactions with the products within the merchandizing area; tracking, using an array of sensors, shopper proximity and motion paths within the merchandizing area; tracking, using an array of sensors or proxies, shopper visibility of product items within the merchandising area; logging shopper interactions, shopper proximity and shopper visibility as tracked by the sensors; varying, within the predefined merchandizing area, one or more of aspects associated with the products or interaction with the shoppers; repeating the tracking and logging; fitting the shopper interactions to a model of product conversion; and simulating possible scenarios for physical layout and product placement using the fitted model and outputting, for each simulation, an indication of shopper conversion associated with the simulation. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A system for optimizing productivity of a merchandizing space, the system comprising:
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a first array of sensors configured to track individual shopper interactions with the products in a configuration of products within a merchandizing area; a second array of sensors configured to track shopper proximity and motion paths within the merchandizing area; a third array of sensors or proxies configured to track shopper visibility within the merchandizing area; a logging module configured to log shopper interactions and shopper proximity and motion paths tracked by the sensors, wherein when one or more aspects associated with the products or interaction with the shoppers are varied, the first, second and third arrays of sensors are configured to repeat the tracking and the logging module is configured to repeat the logging, a predictive and analytics module configured to fit the shopper interactions to a model of product conversion, to simulate possible product placement scenarios using the fitted model and to output, for each simulation, an indication of shopper conversion associated with the simulation. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39)
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40. A non-transitory computer readable medium having stored therein executable instructions that when executed by the processor of a computer control the computer to perform steps comprising:
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tracking, using a first array of sensors, individual shopper interactions with the products in a configuration of products within a merchandizing area; tracking, using a second array of sensors, shopper proximity and motion paths within the merchandizing area; tracking, using a third array of sensors or proxies, shopper visibility within the merchandizing area; logging shopper interactions and shopper proximity and motion paths tracked by the sensors; varying, within the predefined merchandizing area, one or more of aspects associated with the products or interaction with the shoppers;
repeating the tracking and logging;fitting the shopper interactions to a model of product conversion; and simulating possible product placement scenarios using the fitted model and outputting, for each simulation, an indication of shopper conversion associated with the simulation.
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Specification