Advertisement Based on Application-Created Social Content
First Claim
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1. A method comprising:
- receiving, from a first user of an online social network, a request to access a page associated with an online social network;
identifying a first set of content items that is associated with an application accessible by users of the online social network, wherein each content item in the first set has been interacted with, using the application, by a friend of the first user;
selecting one or more content items from the first set of content items at least in part on a number of times the content item has been interacted with by users of the online social network; and
generating an advertisement of the application for display with the page to the first user, the advertisement comprising a reference to the application and further comprising information representing one or more of the selected content items.
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Abstract
In one embodiment, a social-networking system accesses a social graph, identifies a first set of concept nodes associated with an application, connected to friends of a user, selects a second set of concept nodes from the first set of concept nodes based on edges connected to the concept nodes, and generates an advertisement for the application, where the advertisement includes information representing the concept nodes in the second set of concept nodes.
29 Citations
19 Claims
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1. A method comprising:
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receiving, from a first user of an online social network, a request to access a page associated with an online social network; identifying a first set of content items that is associated with an application accessible by users of the online social network, wherein each content item in the first set has been interacted with, using the application, by a friend of the first user; selecting one or more content items from the first set of content items at least in part on a number of times the content item has been interacted with by users of the online social network; and generating an advertisement of the application for display with the page to the first user, the advertisement comprising a reference to the application and further comprising information representing one or more of the selected content items. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. An apparatus comprising:
- one or more processors; and
a memory coupled to the processors comprising instructions executable by the processors, the processors operable when executing the instructions to;receive, from a first user of an online social network, a request to access a page associated with an online social network; identify a first set of content items that is associated with an application accessible by users of the online social network, wherein each content item in the first set has been interacted with, using the application, by a friend of the first user; select one or more content items from the first set of content items at least in part on a number of times the content item has been interacted with by users of the online social network; and generate an advertisement of the application for display with the page to the first user, the advertisement comprising a reference to the application and further comprising information representing one or more of the selected content items.
- one or more processors; and
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19. One or more computer-readable non-transitory storage media embodying software that is operable when executed to:
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receive, from a first user of an online social network, a request to access a page associated with an online social network; identify a first set of content items that is associated with an application accessible by users of the online social network, wherein each content item in the first set has been interacted with, using the application, by a friend of the first user; select one or more content items from the first set of content items at least in part on a number of times the content item has been interacted with by users of the online social network; and generate an advertisement of the application for display with the page to the first user, the advertisement comprising a reference to the application and further comprising information representing one or more of the selected content items.
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Specification