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METHODS AND SYSTEMS FOR FACILITATING COMMUNICATIONS BETWEEN PROVIDERS OF ON-LINE SERVICES AND POTENTIAL CUSTOMERS

  • US 20140297362A1
  • Filed: 03/04/2014
  • Published: 10/02/2014
  • Est. Priority Date: 03/04/2013
  • Status: Active Grant
First Claim
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1. An analytics system comprising one or more server computers capable of being coupled, via a network, to computers or computing devices of potential customers, and to a computer or a computing device of a merchant administrator of a merchant, the system comprising one or more processors and a non-transitory storage medium comprising program logic for execution by the one or more processors, the program logic comprising:

  • an analytics engine that receives and stores real-time information about activity of potential customers on an e-commerce Web site;

    a rule engine including one or more rules for making a determination, based at least in part on the real-time information, of when to provide a real-time notification to the merchant administrator regarding contacting, in real-time, a potential customer on the e-commerce Web site regarding a potential purchase by the potential customer; and

    a merchant notification engine that;

    based on the determination, provides the notification to the merchant administrator; and

    facilitates initiation of a real-time electronic communication between the merchant and the potential customer regarding the potential purchase.

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