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On-Site and In-Store Content Personalization and Optimization

  • US 20140297363A1
  • Filed: 03/26/2014
  • Published: 10/02/2014
  • Est. Priority Date: 03/26/2013
  • Status: Abandoned Application
First Claim
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1. A computer-implemented method comprising:

  • receiving, using one or more computing devices, first-party data and third-party data;

    generating, using the one or more computing devices, a customer profile for the customer of a merchant based on the first-party data and the third-party data, the customer profile having a set of attributes;

    generating, using the one or more computing devices, a set of rules for evaluating a disposition of the customer based on the set of attributes of the customer profile;

    receiving, using the one or more computing devices, real-time intelligence data associated with the customer during a visit to the merchant or an interaction with marketing content of the merchant; and

    predicting, using the one or more computing devices, a disposition of the customer using the real-time intelligence data and one or more of the rules; and

    adapting, using the one or more computing devices, a shopping experience of the customer during the visit to the merchant or a marketing content of the merchant for the customer using the predicted disposition.

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