METHOD AND SYSTEM FOR SHARING BRAND INFORMATION

• US 20140297428A1
• Filed: 03/25/2014
• Published: 10/02/2014
• Est. Priority Date: 06/20/2002
• Status: Active Grant

• Current Assignee: SINOEAST CONCEPT LIMITED (Tencent Holdings Limited)
• Original Assignee: SINOEAST CONCEPT LIMITED (Tencent Holdings Limited)
• Inventors: Gottfried, Linda
• Granted Patent: US 9,639,864 B2
• Time in Patent Office: Days
• US Class Current: 705/14.72
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0214 Referral reward systems
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04L 65/403 Arrangements for multi-party communication, e.g. for conferences data switching systems for conference H04L12/18; arrangements for connecting several subscribers to a common circuit, i.e. affording conference facilities H04M3/56; television conferencing systems H04N7/15

Abstract

An interactive, computer network based system presents consumers with multimedia brand information via a browser-based interface called the GraffitiWall™. Consumers can use the GraffitiWall™ to modify and display a sponsor'"'"'s brand information in any way desired. Consumer modifications are immediately communicated to the other member consumers and the advertiser/sponsor. Consumers can rate the GraffitiWall™, or portions thereof, and email the GraffitiWall™. An archive of GraffitiWalls™ is maintained by the system. Consumers participate in online focus groups, one-to-one interviews and discussions, as well as games and promotions pertaining to the brand. Interaction with consumers through focus groups, one-to-one interviews, discussions, games and promotions allows the hosting company to reinforce brand equities; speak directly to their target audience; test new and updated products and services; and encourage participation to a brand via purchases and signups by rewarding the participant with coupons, samples, gift certificates, and the like. An ongoing dialogue between business and consumer, as well as consumer-to-consumer, nurtures customer participation, loyalty and satisfaction, and builds a community housed within the company'"'"'s brand.

Claims

1-133. -133. (canceled)

134. An interactive network system for display of product information to a plurality of consumers, comprising:

a multimedia forum for enabling a consumer to communicate with other consumers and at least one sponsor for advertising a product according to the product information; and

a multimedia interface for enabling the consumer to modify and view the product information so as to determine whether the product is desired to the consumer,

wherein the product information and the multimedia interface are updated based upon the consumer'"'"'s actions and communicated to the sponsor, and wherein the sponsor dynamically administrates how the consumer modify and view the product information.

135. The interactive network system as recited by claim 134, wherein:

the product information comprises multimedia brand information and the multimedia interface is configured to enable the consumer to modify and display the multimedia brand information.

136. The interactive network system as recited by claim 134, wherein:

the consumer communicates with other consumers and the at least one sponsor using at least one of a laptop, a PDA, a cell phone, a computer, a kiosk, a microphone, a camera, a video camera, and an electronic billboard.

137. The interactive network system as recited by claim 134, wherein the multimedia interface is configured to enable the consumer to add multimedia product information to the network system.

138. The interactive network system as recited by claim 134, wherein the multimedia interface is configured to enable the consumer to upload multimedia personal information and product information to the network system.

139. The interactive network system as recited by claim 138, wherein:

the uploaded multimedia personal information comprises an image of a room or other physical environment associated with the consumer;

the product information comprises images from the sponsor; and

images from the sponsor are incorporated within the image of the consumer'"'"'s uploaded environment.

140. The interactive network system as recited by claim 134, further comprising a chat feature.

141. The interactive network system as recited by claim 134, wherein the multimedia interface is configured to enable the consumer to establish a virtual three-dimensional room for display of the product information.

142. The interactive network system as recited by claim 134, wherein the sponsor dynamically controls a type and degree of modification made by the consumer.

143. The interactive network system as recited by claim 134, wherein the sponsor dynamically turns on and off one or more tools provided for the consumer to make modification.

144. The interactive network system as recited by claim 134, wherein:

the product information includes a multimedia presentation of the product; and

the multimedia interface includes an interface for editing the multimedia presentation of the product and for applying the multimedia presentation on an image of a user of the product.

145. The interactive network system as recited by claim 144, wherein:

the multimedia interface also includes an interface for attaching a musical riff to the image being applied with the multimedia presentation of the product.

146. A non-transitory computer-readable medium on an interactive network system containing computer program for, when being executed by a computer, performing a method for display of product information to a plurality of consumers, the method comprising:

providing a multimedia forum to enable a consumer to communicate with other consumers and at least one sponsor for advertising a product according to the product information; and

providing a multimedia interface to enable the consumer to modify and view the product information so as to determine whether the product is desired to the consumer,

wherein the product information and the multimedia interface are updated based upon the consumer'"'"'s actions and communicated to the sponsor, and wherein the sponsor dynamically administrates how the consumer modify and view the product information.

147. The non-transitory computer-readable medium as recited by claim 146, wherein:

the product information comprises multimedia brand information and the multimedia interface is configured to enable the consumer to modify and display the multimedia brand information.

148. The non-transitory computer-readable medium as recited by claim 146, wherein the multimedia interface is configured to enable the consumer to upload multimedia personal information and product information to the network system.

149. The non-transitory computer-readable medium as recited by claim 148, wherein:

the uploaded multimedia personal information comprises an image of a room or other physical environment associated with the consumer

the product information comprises images from the sponsor; and

images from the sponsor are incorporated within the image of the consumer'"'"'s uploaded environment.

150. The non-transitory computer-readable medium as recited by claim 146, further comprising a chat feature.

151. The non-transitory computer-readable medium as recited by claim 146, wherein the multimedia interface is configured to enable the consumer to establish a virtual three-dimensional room for display of the product information.

152. The non-transitory computer-readable medium as recited by claim 146, wherein the sponsor dynamically controls a type and degree of modification made by the consumer.

153. The non-transitory computer-readable medium as recited by claim 146, wherein the sponsor dynamically turns on and off one or more tools provided for the consumer to make modification.