METHOD AND SYSTEM FOR AUTOMATICALLY SELECTING TAGS FOR ONLINE CONTENT

• US 20140297618A1
• Filed: 08/21/2013
• Published: 10/02/2014
• Est. Priority Date: 03/28/2013
• Status: Abandoned Application

• Current Assignee: eBay Inc.
• Original Assignee: eBay Inc.
• Inventors: Sherman, Corinne Elizabeth
• Application Number:
  US13/972,580
• Publication Number:
  US 20140297618A1
• Time in Patent Office: Days
• US Class Current: 707/710
• CPC Class Codes: G06F 16/9558 Details of hyperlinks; Management of linked annotations

Abstract

Via social networks, a user may publish a comment about published content and include a link to the published content. The comment may include one or more keywords designated as such using a symbol such as “#” or “@”. Systems and methods described herein automatically, without human intervention, add tags to a publication of the link when the user selects a share widget on a webpage where content is published. The tags may describe the content, a good or service being sold, the provider of the content, or some other aspect.

Claims

1. A system comprising:

one or more processors;

a sharing module configured to receive an indication to share content via a social network;

an aspect module configured to identify one or more aspects of the content;

a trend module configured to access trend information, the trend information indicating one or more tags used to identify other content within the social network;

a selection module configured using the one or more processors and to select a portion of the one or more tags based on the identified one or more aspects of the content; and

a publication module configured to publish the selected portion of the one or more tags and a link to the content on the social network.

2. The system of claim 1, wherein the sharing module is configured to receive the indication via a share widget included in a webpage including the content.

3. The system of claim 1, wherein the sharing module is configured to receive the indication via a share widget included in an application providing the content.

4. The system of claim 1, wherein the aspect module is configured to pre-populate the content with one or more metatags indicating the one or more aspects of the content.

5. The system of claim 1, wherein the aspect module is configured to rank the one or more aspects.

6. The system of claim 5, wherein the aspect module is configured to select a pre-defined number of the aspects based on the rank of the respective aspects.

7. The system of claim 1, wherein the trend module is configured to access the trend information of the social network by submitting queries via an API.

8. The system of claim 1, wherein the trend information includes a popularity value assigned to the respective one or more tags.

9. The system of claim 8, wherein the popularity value is measured over a pre-defined period of time.

10. The system of claim 1, wherein the trend information corresponding to a particular category is accessed more frequently than the trend information corresponding to another category.

11. The system of claim 1, further comprising a tag database configured to store the trend information for a period of time.

12. The system of claim 11, wherein the tag database stores one or more mappings describing known connections between the one or more aspects and the one or more tags.

13. The system of claim 1, wherein the selection module is configured to organize the one or more aspects of the content according to a hierarchy.

14. The system of claim 1, wherein the selection module is configured to favor a certain type of aspect when selecting the portion of the one or more tags.

15. The system of claim 1, wherein the selection module is configured to select the portion of the one or more tags using a multivariate regression model.

16. The system of claim 1, wherein the publication module is configured to generate a share interface that allows a user to provide at least a portion of a comment and includes the selected portion of the one or more tags and a link to the content.

17. The system of claim 1, wherein the share interface is configured to allow a user to edit the selected portion of the one or more tags.

18. The system of claim 1, wherein at least a portion of the one or more tags are hashtags.

19. A method comprising:

receiving an indication to share content via a social network;

identifying one or more aspects of the content;

accessing trend information, the trend information indicating one or more tags used to identify other content within the social network;

using one or more processors, selecting a portion of the one or more tags based on the identified one or more aspects of the content; and

publishing the selected portion of the one or more tags and a link to the content on the social network.

20. A non-transitory computer-readable medium having instructions embodied thereon, the instructions executable by one or more processors to perform operations comprising:

receiving an indication to share content via a social network;

identifying one or more aspects of the content;

accessing trend information, the trend information indicating one or more tags used to identify other content within the social network;

using one or more processors, selecting a portion of the one or more tags based on the identified one or more aspects of the content; and

publishing the selected portion of the one or more tags and a link to the content on the social network.