METHODS AND APPARATUS TO COLLECT DISTRIBUTED USER INFORMATION FOR MEDIA IMPRESSIONS AND SEARCH TERMS
First Claim
Patent Images
1. A method comprising:
- receiving a plurality of encrypted identifiers and a media identifier collected at a mobile device, the encrypted identifiers identifying at least one of the mobile device or a user of the mobile device, and the media identifier indicative of media presented at the mobile device;
sending a first one of the encrypted identifiers to a first database proprietor associated with the first one of the encrypted identifiers;
sending a second one of the encrypted identifiers to a second database proprietor associated with the second one of the encrypted identifiers;
receiving first user information associated with the first one of the encrypted identifiers from the first database proprietor;
receiving second user information associated with the second one of the encrypted identifiers from the second database proprietor; and
associating at least one of the first user information or the second user information with a media impression logged for the media identifier.
10 Assignments
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Accused Products
Abstract
Disclosed examples involve decoding information from a mobile device into a plurality of encrypted identifiers identifying at least one of the mobile device or a user of the mobile device, sending ones of the encrypted identifiers to corresponding database proprietors, receiving a plurality of user information corresponding to the ones of the encrypted identifiers from the corresponding database proprietors, and associating the plurality of user information with at least one of a search term collected at the mobile device or a media impression logged for media presented at the mobile device.
72 Citations
25 Claims
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1. A method comprising:
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receiving a plurality of encrypted identifiers and a media identifier collected at a mobile device, the encrypted identifiers identifying at least one of the mobile device or a user of the mobile device, and the media identifier indicative of media presented at the mobile device; sending a first one of the encrypted identifiers to a first database proprietor associated with the first one of the encrypted identifiers; sending a second one of the encrypted identifiers to a second database proprietor associated with the second one of the encrypted identifiers; receiving first user information associated with the first one of the encrypted identifiers from the first database proprietor; receiving second user information associated with the second one of the encrypted identifiers from the second database proprietor; and associating at least one of the first user information or the second user information with a media impression logged for the media identifier. - View Dependent Claims (2, 3, 4, 5)
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6. An apparatus comprising:
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a decoder to; obtain encrypted identifiers identifying at least one of the mobile device or a user of the mobile device, and send respective ones of the encrypted identifiers to corresponding database proprietors; and a server to; receive user information corresponding to the respective ones of the encrypted identifiers from the corresponding database proprietors, and associate the user information with a search term collected at the mobile device. - View Dependent Claims (7, 8, 9, 10, 11, 12)
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13-19. -19. (canceled)
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20. A method to monitor usage of a mobile device, the method comprising:
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installing an application having a data collector on a mobile device; collecting, via the data collector, a media identifier indicative of media presented at the mobile device; encrypting a user identifier that identifies the user of the mobile device, the encrypting of the user identifier based on a first encryption key corresponding to a first database proprietor having first user information associated with the user identifier; encrypting a device identifier that identifies the mobile device, the encrypting of the device identifier based on a second encryption key corresponding to a second database proprietor having second user information associated with the device identifier; and sending the encrypted user identifier, the encrypted device identifier, and the media identifier to a data collection server. - View Dependent Claims (21, 22, 23, 24)
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25-36. -36. (canceled)
Specification