BROADCAST PROGRAM PROCESSING DEVICE, BROADCAST PROGRAM PROCESSING METHOD, BROADCASTING STATION DEVICE, INFORMATION DISTRIBUTION SERVER, PROGRAM, AND INFORMATION STORAGE MEDIA

• US 20140298381A1
• Filed: 10/04/2012
• Published: 10/02/2014
• Est. Priority Date: 12/16/2011
• Status: Active Grant

• Current Assignee: Sony Interactive Entertainment Inc. (Sony Group Corp.)
• Original Assignee: Sony Computer Entertainment Incorporated (Sony Group Corp.)
• Inventors: Koyama, Nobutoshi, Tomita, Hisashi
• Granted Patent: US 9,386,329 B2
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: G11B 2020/10537 Audio or video recording
• CPC Class Codes: G11B 27/036 Insert-editing
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/266 Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/4334 Recording operations recording of a television signal H04N5/76; arrangements for recording or accumulating broadcast information or broadcast-related information H04H60/27
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 5/76 Television signal recording

Abstract

A broadcast program processing device includes video content recording unit. The video content recording unit causes a storage unit to store a plurality of pieces of video content each of which includes at least one advertisement video. The broadcast program processing device changes the advertisement video included in a piece of video content stored in the storage unit to a substitute advertisement video before being instructed to play any one of the pieces of video content and plays the piece of video content whose advertisement video has been changed if instructed to play any one of the pieces of video content.

Claims

1. A broadcast program processing device comprising:

a video data recording unit configured to cause a storage unit to store a plurality of pieces of video data each of which includes at least one piece of advertisement video data and at least one piece of feature presentation video data;

a video change unit configured to replace the advertisement video data included in the video data stored in the storage unit with substitute advertisement video data before being instructed to play any one of the pieces of video data; and

a playing unit configured to play the video data whose advertisement video data has been replaced if instructed to play any one of the pieces of video data.

2. The broadcast program processing device of claim 1, wherein the video change unit replaces the advertisement video data included in any one of the pieces of video data with substitute advertisement video data according to a preset schedule.

3. The broadcast program processing device of claim 1, wherein the video change unit replaces the advertisement video data included in any one of the pieces of video data with the substitute advertisement video data if a preset start signal is acquired from a broadcasting signal.

4. The broadcast program processing device of claim 1, further comprising:

a substitute management information acquisition unit configured to acquire the expiry date of each piece of the advertisement video data included in the plurality of pieces of video data,

wherein the video change unit replaces the advertisement video data included in any one of the pieces of video data with the substitute advertisement video data based on the expiry date of each of the pieces of advertisement video data.

5. The broadcast program processing device of claim 1, further comprising:

a substitute management information acquisition unit configured to acquire association information that associates the substitute advertisement video data with advertisement video data to be changed,

wherein the video change unit replaces the advertisement video data to be changed included in each of the pieces of video data with the substitute advertisement video data associated with the advertisement video data to be changed.

6. The broadcast program processing device of claim 1, further comprising:

a substitute video acquisition unit configured to acquire, from a broadcasting signal transmitted from a broadcasting station or from a server connected via a communication line, the substitute advertisement video data and a playing condition for playing the substitute advertisement video data, wherein

the video change unit replaces one of the pieces of advertisement video data included in any one of the pieces of video data with a plurality of pieces of substitute advertisement video data appropriate to the playing condition, and

the playing unit plays one of the plurality of pieces of substitute advertisement video data with which one of the pieces of advertisement video data included in any one of the pieces of video data has been replaced based on a circumstance at the time of playing and the playing condition.

7. The broadcast program processing device of claim 6, wherein:

the playing condition includes a time zone during which to play the substitute advertisement video data, and

the playing unit plays one of the plurality of pieces of substitute advertisement video data with which one of the pieces of advertisement video data included in any one of the pieces of video data has been replaced based on a playing time and the playing condition.

8. A broadcast program processing method comprising:

causing a storage unit to store a plurality of pieces of video data each of which includes at least one piece of advertisement video data and at least one piece of feature presentation video data;

replacing the advertisement video data included in the video data stored in the storage unit with substitute advertisement video data before being instructed to play any one of the pieces of video data; and

playing the video data whose advertisement video data has been replaced if instructed to play any one of the pieces of video data.

9. A computer having a microprocessor operating under the control of a program causing the computer to function as:

a video data recording unit configured to cause a storage unit to store a plurality of pieces of video data each of which includes at least one piece of advertisement video data and at least one piece of feature presentation video data;

a video change unit configured to replace the advertisement video data included in the video data stored in the storage unit with substitute advertisement video data before being instructed to play any one of the pieces of video data; and

a playing unit configured to play the video data whose advertisement video data has been replaced if instructed to play any one of the pieces of video data.

10. A non-transitory, computer-readable recording media storing a program, the program causing a computer to function as:

a video data recording unit configured to cause a storage unit to store a plurality of pieces of video data each of which includes at least one piece of advertisement video data and at least one piece of feature presentation video data;

a video change unit configured to replace the advertisement video data included in the video data stored in the storage unit with substitute advertisement video data before being instructed to play any one of the pieces of video data; and

a playing unit configured to play the video data whose advertisement video data has been replaced if instructed to play any one of the pieces of video data.

11. A broadcasting station device comprising a transmission unit configured to transmit, to a broadcast program processing device, substitute advertisement video data used to replace advertisement video data included in video data which is stored in a storage unit and which includes at least one piece of advertisement video data and at least one piece of feature presentation video data before the broadcast program processing device is instructed to play the video data.

12. The broadcasting station device of claim 11, wherein the transmission unit further transmits, to the broadcast program processing device, a start signal adapted to start a process of replacing the advertisement video data included in the video data with the substitute advertisement video data.

13. An information distribution server comprising a transmission unit configured to transmit, to a broadcast program processing device, substitute advertisement video data used to replace advertisement video data included in video data which is stored in a storage unit and which includes at least one piece of advertisement video data and at least one piece of feature presentation video data before the broadcast program processing device is instructed to play the video data.