METHODS AND SYSTEMS FOR COLLECTING SEGMENTATION DATA

• US 20140304037A1
• Filed: 12/10/2013
• Published: 10/09/2014
• Est. Priority Date: 04/08/2013
• Status: Abandoned Application

• Current Assignee: eBay Inc.
• Original Assignee: eBay Inc.
• Inventors: Khan, Ayub
• Application Number:
  US14/102,249
• Publication Number:
  US 20140304037A1
• Time in Patent Office: Days
• US Class Current: 705/7.33
• CPC Class Codes: G06Q 30/0204 Market segmentation

Abstract

A system, method, and computer readable medium are provided to collect and process signal data used to segment a user population. For example, a segmentation client operating on a client machine may be initialized to collect signal data in a signal file maintained by a central repository of a segmentation server. The initialization of the segmentation client may be performed by sending an initialization file to the segmentation client. The initialization file may specify a signal data type of the signal data that is to be collected. Then, an update to the signal file may be received from the segmentation client. The update may include signal data matching the signal data type specified by the initialization file. The user is then grouped in a user segment based on the signal data. Content is then published to the user segment.

Claims

1. A computer-implemented system comprising:

a segmentation server implemented by at least one processor and configured to;

initialize a segmentation client operating on a client machine to collect signal data in a signal file maintained by a central repository of a segmentation server, the initializing comprising sending an initialization file to the segmentation client that specifies a signal data type of the signal data;

receive an update to the signal file from the segmentation client, the update including signal data matching the signal data type specified by the initialization file;

group the user in a user segment based on the signal data; and

publish content to the user segment.

2. The system of claim 1, wherein receiving the update to the signal file includes receiving a push command to a version control system executing on the segmentation server, the push command being a request to synchronize a version of the signal file stored by a local repository of the segmentation client with a version of the signal file stored by a central repository of the segmentation server.

3. The system of claim 1, wherein the update to the signal file represents changes to the signal file since a previous update to the signal file was received.

4. The system of claim 1, wherein initializing the segmentation client includes responding to a pull command to a version control system operated by a segmentation server, the pull command creating a version of the initialization file in a local repository operated by the segmentation client.

5. The system of claim 1, wherein initializing the segmentation client includes responding to a pull command to a version control system operated by a segmentation server, the pull command creating a version of the initialization file in a local repository operated by the segmentation client.

6. The system of claim 1, wherein the segmentation client and the segmentation server operate a distributed version control system, the distributed version control system including a local repository maintained by the segmentation client and a central repository maintained by the segmentation server, the local repository maintaining a first version of the signal file, the central repository maintained a second version of the signal file.

7. The system of claim 1, wherein the initialization file includes a file identifier of the signal file.

8. A method comprising:

initializing a segmentation client operating on a client machine to collect signal data in a signal file maintained by a central repository of a segmentation server, the initializing comprising sending an initialization file to the segmentation client that specifies a signal data type of the signal data;

receiving, by one or more processors, an update to the signal file from the segmentation client, the update including signal data matching the signal data type specified by the initialization file;

grouping the user in a user segment based on the signal data; and

publishing content to the user segment.

9. The method of claim 8, wherein receiving the update to the signal file includes receiving a push command to a version control system executing on the segmentation server, the push command being a request to synchronize a version of the signal file stored by a local repository of the segmentation client with a version of the signal file stored by a central repository of the segmentation server.

10. The method of claim 8, wherein the update to the signal file represents changes to the signal file since a previous update to the signal file was received.

11. The method of claim 8, wherein initializing the segmentation client includes responding to a pull command to a version control system operated by a segmentation server, the pull command creating a version of the initialization file in a local repository operated by the segmentation client.

12. The method of claim 8, wherein initializing the segmentation client includes responding to a pull command to a version control system operated by a segmentation server, the pull command creating a version of the initialization file in a local repository operated by the segmentation client.

13. The method of claim 8, wherein the segmentation client and the segmentation server operate a distributed version control system, the distributed version control system including a local repository maintained by the segmentation client and a central repository maintained by the segmentation server, the local repository maintaining a first version of the signal file, the central repository maintained a second version of the signal file.

14. The method of claim 8, wherein the initialization file includes a file identifier of the signal file.

15. A non-transitory computer-readable medium storing executable instructions thereon, which, when executed by a processor, cause the processor to perform operations comprising:

initializing a segmentation client operating on a client machine to collect signal data in a signal file maintained by a central repository of a segmentation server, the initializing comprising sending an initialization file to the segmentation client that specifies a signal data type of the signal data;

receiving, by one or more processors, an update to the signal file from the segmentation client, the update including signal data matching the signal data type specified by the initialization file;

grouping the user in a user segment based on the signal data; and

publishing content to the user segment.

16. The computer-readable medium of claim 15, wherein the operations further comprise receiving the update to the signal file includes receiving a push command to a version control system executing on the segmentation server, the push command being a request to synchronize a version of the signal file stored by a local repository of the segmentation client with a version of the signal file stored by a central repository of the segmentation server.

17. The computer-readable medium of claim 15, wherein the update to the signal file represents changes to the signal file since a previous update to the signal file was received.

18. The computer-readable medium of claim 15, wherein initializing the segmentation client includes responding to a pull command to a version control system operated by a segmentation server, the pull command creating a version of the initialization file in a local repository operated by the segmentation client.

19. The computer-readable medium of claim 15, wherein initializing the segmentation client includes responding to a pull command to a version control system operated by a segmentation server, the pull command creating a version of the initialization file in a local repository operated by the segmentation client.

20. The computer-readable medium of claim 15, wherein the segmentation client and the segmentation server operate a distributed version control system, the distributed version control system including a local repository maintained by the segmentation client and a central repository maintained by the segmentation server, the local repository maintaining a first version of the signal file, the central repository maintained a second version of the signal file.