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METHODS AND SYSTEMS FOR COLLECTING SEGMENTATION DATA

  • US 20140304037A1
  • Filed: 12/10/2013
  • Published: 10/09/2014
  • Est. Priority Date: 04/08/2013
  • Status: Abandoned Application
First Claim
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1. A computer-implemented system comprising:

  • a segmentation server implemented by at least one processor and configured to;

    initialize a segmentation client operating on a client machine to collect signal data in a signal file maintained by a central repository of a segmentation server, the initializing comprising sending an initialization file to the segmentation client that specifies a signal data type of the signal data;

    receive an update to the signal file from the segmentation client, the update including signal data matching the signal data type specified by the initialization file;

    group the user in a user segment based on the signal data; and

    publish content to the user segment.

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