Measuring Retail Visitation Amounts Based on Locations Sensed by Mobile Devices
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Accused Products
Abstract
Provided is a computer-implemented method that includes obtaining a user location dataset indicative of a location visited by a user, the user location dataset being based at least in part on a location signal received from a mobile computing device associated with the user, determining that the location visited corresponds to a geographic location of a place of interest, determining, using a computer, a visit count corresponding to the location dataset, adjusting a visit count for the place of interest to include the visit count corresponding to the location dataset, and storing the adjusted visit count for the place of interest in a visitation rate datastore.
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Citations
40 Claims
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1-20. -20. (canceled)
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21. A method of measuring an amount of persons that have physically visited a retail store over one or more periods of time, the method comprising:
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obtaining location histories of a plurality of users, each location history corresponding to a respective one of the plurality of users and being indicative of geographic locations visited by the respective one of the plurality of users, each location history including one or more time-stamped geographic locations sensed by a respective mobile user device of the respective one of the plurality of users, obtaining a plurality of geographic areas corresponding to a plurality of retail stores, each of the geographic areas being data describing the geographic area occupied by a respective one of a plurality of retail stores; obtaining a plurality of periods of time, each of the periods of time being data describing a respective range of time over which a respective amount of persons that have physically visited one or more of the plurality of retail stores is to be measured; for each geographic area among the plurality of geographic areas, determining, with a processor, an amount of persons who visited the respective geographic area during one or more corresponding periods of time among the plurality of periods of time by determining whether the one or more time-stamped geographic locations are inside the respective geographic area during the one or more corresponding periods of time; and storing resulting determined amounts in memory, each determined amount being stored in association with the respective retail store corresponding to the respective geographic area. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29, 30)
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31. A system configured to measure an amount of persons that have physically visited a retail store over one or more periods of time, the system comprising:
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one or more processors; memory storing instructions that when executed by the one or more processors effectuate operations comprising; obtaining location histories of a plurality of users, each location history corresponding to a respective one of the plurality of users and being indicative of geographic locations visited by the respective one of the plurality of users, each location history including one or more time-stamped geographic locations sensed by a respective mobile user device of the respective one of the plurality of users, obtaining a plurality of geographic areas corresponding to a plurality of retail stores, each of the geographic areas being data describing the geographic area occupied by a respective one of a plurality of retail stores; obtaining a plurality of periods of time, each of the periods of time being data describing a respective range of time over which a respective amount of persons that have physically visited one or more of the plurality of retail stores is to be measured; for each geographic area among the plurality of geographic areas, determining, with a processor, an amount of persons who visited the respective geographic area during one or more corresponding periods of time among the plurality of periods of time by determining whether the one or more time-stamped geographic locations are inside the respective geographic area during the one or more corresponding periods of time; and storing resulting determined amounts in memory, each determined amount being stored in association with the respective retail store corresponding to the respective geographic area. - View Dependent Claims (32, 33, 34, 35, 36, 37, 38, 39, 40)
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Specification