Smart Billing System

• US 20140304064A1
• Filed: 04/09/2013
• Published: 10/09/2014
• Est. Priority Date: 04/09/2013
• Status: Abandoned Application

• Current Assignee: Synchronoss Technologies Incorporated
• Original Assignee: SnapOne, Inc. (Synchronoss Technologies Incorporated)
• Inventors: Podolsky, Leon
• Application Number:
  US13/859,393
• Publication Number:
  US 20140304064A1
• Time in Patent Office: Days
• US Class Current: 705/14.43
• CPC Class Codes: G06Q 30/0244 Optimization

Abstract

A method for optimizing ad-based conversions is provided. The method may comprise the steps of receiving user input from a user through one or more ad-based entry points, where each entry point providing one or more reference codes in response to the user input; initiating a subscription sequence based on the reference codes; randomizing a plurality of concurrently available advertising campaigns selected based on the reference codes; selecting at least one landing page from the randomized advertising campaigns to be presented to the user based on the reference codes; and determining a conversion rate based at least partially on one or more of the reference codes, the engaged entry point, the selected advertising campaign and landing page.

Claims

1. A method for optimizing ad-based conversions, comprising the steps of:

receiving user input from a user through one or more ad-based entry points, each entry point providing one or more reference codes in response to the user input;

initiating a subscription sequence based on the reference codes;

randomizing a plurality of concurrently available advertising campaigns selected based on the reference codes;

selecting at least one landing page from the randomized advertising campaigns to be presented to the user based on the reference codes; and

determining a conversion rate based at least partially on one or more of the reference codes, the engaged entry point, the selected advertising campaign and landing page.

2. The method of claim 1, wherein the entry points are engageable through one or more of advertisement banners, web pages, instant messages, text messages, shortcodes and phone calls, using one or more of a mobile device, a cellular device, a computer, and a landline phone.

3. The method of claim 1, wherein the reference codes include user-specific information pertaining to one or more of the user'"'"'s identity, location, device, cellular service provider, internet service provider, demographic information, and relevant advertising campaigns.

4. The method of claim 3, further comprising the step of extracting the user-specific information from the reference codes using an extraction process.

5. The method of claim 3, wherein the user-specific information is employed to personalize one or more of the advertising campaigns and the landing page to the user'"'"'s preferences, and to facilitate the subscription sequence for the user.

6. The method of claim 1, wherein the conversion rate is calculated based on any successful subscription achieved during the subscription sequence.

7. The method of claim 1, further comprising the step of initiating a billing sequence based on the reference codes upon request by the user.

8. The method of claim 7, wherein the conversion rate is calculated based at least partially on any successful billing achieved during the billing sequence.

9. A method for optimizing ad-based conversions, comprising the steps of:

initiating a subscription sequence based on user input received from a user through one or more ad-based entry points, each entry point providing one or more reference codes in response to the user input;

extracting information specific to the user from the reference codes;

randomizing a plurality of concurrently available advertising campaigns selected based on the reference codes;

selecting at least one landing page from the randomized advertising campaigns to be presented to the user based on the reference codes; and

determining a conversion rate based at least partially on one or more of the reference codes, the engaged entry point, the selected advertising campaign and landing page.

10. The method of claim 9, wherein the entry points are engageable through one or more of advertisement banners, web pages, instant messages, text messages, shortcodes and phone calls, using one or more of a mobile device, a cellular device, a computer, and a landline phone.

11. The method of claim 9, wherein one or more of the user'"'"'s identity, location, device, cellular service provider, internet service provider, demographic information, and relevant advertising campaigns are extracted from the reference codes.

12. The method of claim 9, wherein the reference codes include predefined associations between one or more of entry points, advertising campaigns, landing pages, and user-specific information.

13. The method of claim 9, further comprising the step of initiating a billing sequence based on the reference codes upon request by the user.

14. A system for optimizing ad-based conversions, comprising:

a storage device configured to retrievably store information pertaining to one or more of ad-based entry points, reference codes, advertising campaigns, landing pages, and any predefined associations therebetween; and

a primary network device in communication with the storage device, the primary network device having at least one processor configured to receive user input from a user through one or more entry points, each entry point providing one or more reference codes in response to the user input, initiate a subscription sequence based on the reference codes, randomize a plurality of concurrently available advertising campaigns selected based on the reference codes, select at least one landing page from the randomized advertising campaigns to be presented to the user based on the reference codes, and determine a conversion rate based at least partially on one or more of the reference codes, the engaged entry point, the selected advertising campaign and landing page.

15. The system of claim 14, wherein the entry points are engageable through one or more of advertisement banners, web pages, applications, programs, instant messages, text messages, shortcodes and phone calls, using one or more of a mobile device, a cellular device, a computer, and a landline phone.

16. The system of claim 14, wherein the reference codes include user-specific information pertaining to one or more of the user'"'"'s identity, location, device, cellular service provider, internet service provider, demographic information, and relevant advertising campaigns.

17. The system of claim 16, wherein the processor is further configured to extract the user-specific information from the reference codes using an extraction process.

18. The system of claim 16, wherein the processor employs the user-specific information to personalize one or more of the advertising campaigns and the landing page to the user'"'"'s preferences, and to facilitate the subscription sequence for the user.

19. The system of claim 14, wherein the processor is further configured to initiate a billing sequence based on the reference codes.

20. The system of claim 19, wherein the processor calculates the conversion rate based at least partially on any successful subscription or billing achieved.