PERSONALIZED MOBILE BANKING TRANSACTIONS AT A SERVER WITHOUT AUTHENTICATION AND ADS
First Claim
1. A method, comprising:
- maintaining a plurality of user profiles and advertisements at a management server;
receiving a request from a mobile application for an advertisement for display within a specific mobile banking application generated screen in response to the execution of the mobile banking application on a mobile device processor, the mobile banking application generated screen corresponding to a specific screen, scene, or real estate property;
selecting the advertisement based on correlating targeting parameters;
sending the advertisement to the mobile application for display within the specific mobile banking application generated screen, wherein the mobile banking application is maintained in a mobile device memory included in a mobile device, wherein the mobile banking application is non-browser based and preinstalled or downloaded and installed on the mobile device, the mobile device comprising a mobile device display, a mobile device processor, a mobile device radio interface, and a mobile device wireless fidelity (Wi-Fi) interface.
2 Assignments
0 Petitions
Accused Products
Abstract
A method and system for conducting an online payment transaction through a point of sale device. The method includes receiving input from a user selecting an item for purchase through the point of sale device; calculating a total purchase amount for the item in response to a request from the user to purchase the item; and sending payment authorization for the total purchase amount from the point of sale device to a payment entity, in which the payment authorization is sent to the payment entity via a mobile communication device of the user. The method further includes receiving a result of the payment authorization from the payment entity through the mobile communication device; and completing the payment transaction based on the result of the payment authorization.
222 Citations
20 Claims
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1. A method, comprising:
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maintaining a plurality of user profiles and advertisements at a management server; receiving a request from a mobile application for an advertisement for display within a specific mobile banking application generated screen in response to the execution of the mobile banking application on a mobile device processor, the mobile banking application generated screen corresponding to a specific screen, scene, or real estate property; selecting the advertisement based on correlating targeting parameters; sending the advertisement to the mobile application for display within the specific mobile banking application generated screen, wherein the mobile banking application is maintained in a mobile device memory included in a mobile device, wherein the mobile banking application is non-browser based and preinstalled or downloaded and installed on the mobile device, the mobile device comprising a mobile device display, a mobile device processor, a mobile device radio interface, and a mobile device wireless fidelity (Wi-Fi) interface. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A management server, comprising:
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a management server for processing a mobile banking transaction, the server comprising; a management server memory maintaining a plurality of user profiles and advertisements; a management server interface coupled to the server memory, the management server interface operable to receive a request for an advertisement for display within a specific mobile banking application generated screen, the mobile banking application generated screen corresponding to a specific screen, scene, or real estate property; a management server processor operable to select an advertisement based on correlating targeting parameters; a management server interface operable to send the advertisement to the mobile application for display within the specific mobile banking application generated screen, wherein the mobile banking application is maintained in a mobile device memory included in a mobile device, wherein the mobile banking application is non-browser based and preinstalled or downloaded and installed on the mobile device, the mobile device comprising a mobile device display, a mobile device processor, a mobile device radio interface, and a mobile device wireless fidelity (Wi-Fi) interface. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19)
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20. A non-transitory computer readable medium, comprising:
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computer code for maintaining a plurality of user profiles and advertisements; computer code for receiving a request from a mobile application for an advertisements for display within a specific mobile banking application generated screen in response to an execution of the mobile banking application on a mobile device processor, the mobile banking application generated screen corresponding to a specific screen, scene, or real estate property; computer code for selecting the advertisement based on correlating targeting parameters; computer code for sending the advertisement to the mobile application for display within the specific mobile banking application generated screen wherein the mobile banking application is maintained in a mobile device memory included in a mobile device, wherein the mobile banking application is non-browser based and preinstalled or downloaded and installed on the mobile device, the mobile device comprising a mobile device display, a mobile device processor, a mobile device radio interface, and a mobile device wireless fidelity (Wi-Fi) interface.
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Specification