IMAGERY AND ANNOTATIONS

• US 20140304122A1
• Filed: 01/10/2014
• Published: 10/09/2014
• Est. Priority Date: 04/05/2013
• Status: Active Grant

• Current Assignee: Digimarc Corporation
• Original Assignee: Digimarc Corporation
• Inventors: Rhoads, Geoffrey B., Conwell, William Y.
• Granted Patent: US 9,818,150 B2
• Time in Patent Office: Days
• US Class Current: 705/27.2
• CPC Class Codes: G06F 16/00 Information retrieval; Database structures therefor; File system structures therefor
• CPC Class Codes: G06Q 30/0643 Graphical representation of items or shoppers
• CPC Class Codes: G06T 19/006 Mixed reality object pose determination, tracking or camera calibration for mixed reality G06T7/00

Abstract

A decade from now, a visit to the supermarket will be a very different experience than the familiar experiences of decades past. Product packaging will come alive with interactivity—each object a portal into a rich tapestry of experiences, with contributions authored by the product brand, by the store selling the product, and by other shoppers. The present technology concerns arrangements for authoring and delivering such experiences. A great variety of other features and technologies are also detailed.

Claims

1-41. -41. (canceled)

42. A method involving an on-screen display of differently-oriented views of a product, the method comprising the acts:

when the product is displayed at a first orientation, augmenting the on-screen display with an annotation, the annotation being associated with a first feature on the product, the annotation being positioned to the right of the displayed product;

when the product is displayed at a second orientation, augmenting the display with an annotation associated with the first feature, but positioned to the left of the displayed product; and

when the product is displayed at a third orientation, displaying the product without said graphical annotation;

wherein the first feature of the product is visible in the on-screen display of the product when at said third orientation.

43. The method of claim 42 that includes sensing said first and second orientations by analyzing image data depicting said product, using a hardware processor configured to perform such act.

44. The method of claim 42 in which the annotation is spatially associated with the first feature on the product.

45. The method of claim 42 in which the product includes a first face comprising said first feature, and the method includes:

when the product is displayed with the first face oriented within a threshold angular value of a viewpoint, augmenting the on-screen display with an annotation; and

when the product is displayed with the first face oriented outside said threshold angular value, displaying the product without said graphical annotation;

wherein the annotation disappears when the first face is turned away from the viewpoint.

46. The method of claim 42 in which the product comprises a consumer packaged good.

57. The method of claim 42 wherein the product comprises a retail package box.

47. A method involving an on-screen display of differently-oriented views of an object that includes first and second features on a common planar face, the method comprising the acts:

augmenting the on-screen display with a first annotation associated with the first feature, and with a second annotation associated with the second feature;

when the object is displayed at a first orientation, presenting both the first and second annotations to the right of the displayed object;

when the object is displayed at a second orientation, presenting both the first and second annotations to the left of the displayed object; and

when the object is displayed at an orientation between the first and second orientations, presenting the first annotation to the right of the displayed object, and presenting the second annotation to the left of the displayed object.

58. The method of claim 47 wherein the object comprises a retail package box.

59. The method of claim 47 that includes sensing said first and second orientations by analyzing image data depicting said object, using a hardware processor configured to perform such act.

48. A method involving an on-screen display of differently-oriented views of an object, the method comprising the acts:

determining information indicating an orientation at which the displayed object is viewed;

comparing said determined information with stored reference information, using a hardware processor configured to perform such act; and

based on a result of said comparing, augmenting the on-screen display by presenting an annotation;

wherein presentation of the annotation depends both on said determined information, and on said stored reference information.

49. The method of claim 48 in which the object includes first and second features on a common planar face of the object, and the method includes:

determining information indicating viewing orientations of the first and second features;

comparing said determined information with stored first information for the first feature, and with stored second information for the second feature; and

based on a result of said comparing, augmenting the on-screen display by presenting a first annotation corresponding to the first feature, but not augmenting the on-screen display by presenting a second annotation corresponding to the second feature.

50. The method of claim 49 that includes, at a different time, with a differently-oriented view of the object:

based on a result of said comparing, augmenting the on-screen display by presenting a first annotation corresponding to the first feature, and also augmenting the on-screen display by presenting a second annotation corresponding to the second feature.

60. The method of claim 48 wherein the object comprises a retail package box.

61. The method of claim 48 that includes sensing said first and second orientations by analyzing image data depicting said object, using a hardware processor configured to perform such act.

51-56. -56. (canceled)