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System for Improving Shape-Based Targeting By Using Interest Level Data

  • US 20140310098A1
  • Filed: 06/25/2014
  • Published: 10/16/2014
  • Est. Priority Date: 05/28/2010
  • Status: Abandoned Application
First Claim
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1. A computer-implemented method, comprising:

  • creating one or more trade zones, wherein creating a trade zone comprisesgrouping a set of parameters to deliver custom shapes;

    clustering the custom shapes according to offline data, online data, and geographic distribution of IP addresses; and

    mapping clusters of the custom shapes to IP addresses;

    receiving data indicating consumption of a content source by one or more trade zones at a calculated rate;

    analyzing the calculated rate to determine an interest associated with each trade zone;

    selecting the one or more trade zones based upon a desired interest representative of a desired audience;

    transmitting a targeting request to the one or more selected trade zones including display instructions and information associated with a target action; and

    performing the target action.

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