CREATING TARGETED ADVERTISING PROFILES BASED ON USER BEHAVIOR

• US 20140310103A1
• Filed: 04/15/2014
• Published: 10/16/2014
• Est. Priority Date: 04/15/2013
• Status: Abandoned Application

• Current Assignee: AutoConnect Holdings LLC
• Original Assignee: Flextronics America LLC (Flextronics International Limited)
• Inventors: Ricci, Christopher P.
• Application Number:
  US14/253,315
• Publication Number:
  US 20140310103A1
• Time in Patent Office: Days
• US Class Current: 705/14.62
• CPC Class Codes: B60Q 1/52 for indicating emergencies
• CPC Class Codes: B60R 25/00 Fittings or systems for preventing or indicating unauthorised use or theft of vehicles locks for vehicles E05B77/00-E05B85/00
• CPC Class Codes: B60R 25/1004 Alarm systems characterised by the type of sensor, e.g. current sensing means using door lock sensors B60R25/1001
• CPC Class Codes: G01C 21/26 specially adapted for navigation in a road network
• CPC Class Codes: G06F 16/25 Integrating or interfacing systems involving database management systems
• CPC Class Codes: G06F 16/583 using metadata automatically derived from the content
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 21/00 Security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
• CPC Class Codes: G06F 21/31 User authentication
• CPC Class Codes: G06F 21/32 using biometric data, e.g. fingerprints, iris scans or voiceprints
• CPC Class Codes: G06F 3/017 Gesture based interaction, e.g. based on a set of recognized hand gestures interaction based on gestures traced on a digitiser G06F3/04883
• CPC Class Codes: G06F 3/0488 using a touch-screen or digitiser, e.g. input of commands through traced gestures
• CPC Class Codes: G06Q 10/00 Administration; Management
• CPC Class Codes: G06Q 10/02 Reservations, e.g. for tickets, services or events
• CPC Class Codes: G06Q 10/20 Administration of product repair or maintenance
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/012 Providing warranty services
• CPC Class Codes: G06Q 30/0265 Vehicular advertisement
• CPC Class Codes: G06Q 30/0633 Lists, e.g. purchase orders, compilation or processing
• CPC Class Codes: G06Q 30/0639 Item locations
• CPC Class Codes: G06Q 30/0645 : Rental transactions; Leasing transactions
• CPC Class Codes: G06Q 50/40 : Business processes related to the transportation industry shipping G06Q10/083
• CPC Class Codes: G06V 20/59 : inside of a vehicle, e.g. relating to seat occupancy, driver state or inner lighting conditions
• CPC Class Codes: G06V 40/15 : Biometric patterns based on physiological signals, e.g. heartbeat, blood flow
• CPC Class Codes: G06V 40/166 : using acquisition arrangements
• CPC Class Codes: G06V 40/168 : Feature extraction; Face representation
• CPC Class Codes: G06V 40/28 : Recognition of hand or arm movements, e.g. recognition of deaf sign language static hand signs G06V40/113
• CPC Class Codes: G08B 13/19647 : Systems specially adapted for intrusion detection in or around a vehicle
• CPC Class Codes: G08B 21/06 : indicating a condition of sleep, e.g. anti-dozing alarms
• CPC Class Codes: G08B 25/016 : Personal emergency signalling and security systems emergency non-personal manually actuated alarm activators G08B25/12
• CPC Class Codes: G08B 29/188 : Data fusion; cooperative systems, e.g. voting among different detectors
• CPC Class Codes: G08G 1/096725 : where the received information generates an automatic action on the vehicle control
• CPC Class Codes: G08G 1/096741 : where the source of the transmitted information selects which information to transmit to each vehicle
• CPC Class Codes: G08G 1/096775 : where the origin of the information is a central station
• CPC Class Codes: H04L 67/10 : in which an application is distributed across nodes in the network software deployment G06F8/60; multiprogramming arrangements G06F9/46
• CPC Class Codes: H04L 67/12 : specially adapted for proprietary or special-purpose networking environments, e.g. medical networks, sensor networks, networks in vehicles or remote metering networks
• CPC Class Codes: H04N 21/41422 : located in transportation means, e.g. personal vehicle arrangements specially adapted for transportation systems in broadcast systems H04H20/62
• CPC Class Codes: H04N 7/181 : for receiving images from a plurality of remote sources
• CPC Class Codes: H04W 12/06 : Authentication
• CPC Class Codes: H04W 12/088 : using filters or firewalls
• CPC Class Codes: H04W 12/68 : Gesture-dependent or behaviour-dependent
• CPC Class Codes: H04W 36/34 : Reselection control
• CPC Class Codes: H04W 4/12 : Messaging; Mailboxes; Announcements
• CPC Class Codes: H04W 4/21 : for social networking applications
• CPC Class Codes: H04W 4/40 : for vehicles, e.g. vehicle-to-pedestrians [V2P]
• CPC Class Codes: H04W 4/60 : Subscription-based services using application servers or record carriers, e.g. SIM application toolkits
• CPC Class Codes: H04W 48/04 : based on user or terminal location or mobility data, e.g. moving direction, speed
• CPC Class Codes: H04W 76/11 : Allocation or use of connection identifiers
• CPC Class Codes: H04W 84/005 : Moving wireless networks

Abstract

Methods and systems for a complete vehicle ecosystem are provided. Specifically, systems that when taken alone, or together, provide an individual or group of individuals with an intuitive and comfortable vehicular environment. The present disclosure includes a system that provides a user with tailored advertising. A vehicular advertising system through user observation is able to capture advertising information related to the user in a vehicle. The advertising information stored within a user profile can be used by advertisers, retail outlets, restaurants and the like to enhance a user'"'"'s experience. The retail outlets, restaurants and other service sites can provide a user with menus, inventory and have products ready for the user upon arrival to the location. Similarly, advertisers can use these user preferences to manage marketing and advertising campaigns presented to the user.

Claims

1. A method, comprising:

recording information associated with at least one user in a vehicle;

determining that at least some of the recorded information includes advertising information;

associating, the advertising information with the at least one user;

storing, in a memory, the advertising information; and

presenting an advertisement based at least partially on the stored advertising information, to the at least one user in the vehicle.

2. The method of claim 1, wherein recording is associated with an information receiving system, wherein the information receiving system comprises at least one of a plurality of vehicle sensors, user interface devices, and information exchange devices.

3. The method of claim 2, wherein the recordings are based at least partially on a plurality of observations made by the vehicle, where in the plurality of observations include a user behavior.

4. The method of claim 1, wherein recording information associated with the at least one user, further comprises determining whether a user profile exists;

retrieving the user profile, when the user profile is determined to exist; and

creating the user profile, when the user profile is determined not exist.

5. The method of claim 4, wherein the user profile includes an advertising profile having at least one user advertising preference.

6. The method of claim 1, wherein the advertising information may include at least one of preferred brands, purchasing decisions, advertisement effectiveness, and predictive advertisement measures.

7. The method of claim 6, wherein an advertisement management module is configured to associate an advertisement based at least in part on the advertising information.

8. The method of claim 7, wherein the advertisement is presented to the at least one user via a broadcast system.

9. A method, comprising:

presenting an advertisement to at least one user in a vehicle;

listening for a user response to the presented advertisement;

determining that at least some of the user response includes information associated with the presented advertisement;

storing, in a memory, the information associated with the presented advertisement; and

sending at least one advertiser the information associated with the presented advertisement.

10. The method of claim 9, wherein the advertisement is presented to the at least one user via a broadcast system.

11. The method of claim 9, wherein listening comprises the use of at least a vehicle sensor to gauge a user response to the presented advertisement made in a close temporal proximity.

12. The method of claim 9, wherein an advertising management module is configured to determine if the user response is associated at least in part to the presented advertisement.

13. The method in claim 9, wherein the at least one advertiser is contacted through a network communication system of an advertisement effectiveness.

14. A vehicular advertising system, comprising;

a memory;

a processor;

an advertising management module, the advertising management module configured to;

record information associated with at least one user in a vehicle;

associate, with the processor, at least some of the recorded information with advertising information;

store, in the memory, the advertising information;

present an advertisement based at least partially on the stored advertising information, to the at least one user in the vehicle;

listen for a user response to the presented advertisement;

determine that at least some of the user response includes information associated with the presented advertisement; and

send at least one advertiser the information associated with the presented advertisement.

15. The vehicular advertising system of claim 14, further comprising:

an information receiving system configured to record a user behavior, wherein recoding the user behavior includes the user response to the presented advertisement.

16. The vehicular advertising system of claim 14, wherein the memory stores the advertising information in a user profile, wherein if the user profile does not exist for the at least one user in the vehicle, creating one.

17. The vehicular advertising system of claim 16, wherein the user profile includes an advertising profile having at least one user advertising preference.

18. The vehicular advertising system of claim 17, wherein the advertising information may include at least one of advertisement effectiveness, dietary preferences and predictive advertisement measures.

19. The vehicular advertising system of claim 14, wherein an advertisement management module is configured to determine if the user response is based at least in part on the advertisement presented, wherein the user response includes a phone call made in close temporal proximity.

20. The vehicular advertising system of claim 19, wherein the user response is used to determine advertisement effectiveness.