METHOD AND SYSTEM FOR CONDUCTING A DEDUCTIVE SURVEY

• US 20140316856A1
• Filed: 03/10/2014
• Published: 10/23/2014
• Est. Priority Date: 03/08/2013
• Status: Abandoned Application

• Current Assignee: Mindshare Technologies, Inc. (InMoment, Inc.)
• Original Assignee: Mindshare Technologies, Inc. (InMoment, Inc.)
• Inventors: Williams, Kurtis, Grover, Jon, Crofts, John
• Application Number:
  US14/203,384
• Publication Number:
  US 20140316856A1
• Time in Patent Office: Days
• US Class Current: 705/7.32
• CPC Class Codes: G06F 16/33 Querying
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0204 Market segmentation

Abstract

A method for conducting real-time dynamic consumer surveys is disclosed. The method includes providing a set of user-defined topics of interest related to a specific good or service and providing a processor configured for beginning a consumer survey by providing an open-ended question to the consumer of the specific good or service regarding the consumer'"'"'s experience with said good or service, receiving the consumer'"'"'s response to said open-ended question, analyzing the text of said response to the open-ended question to identify the presence of members of the set of user-defined topics within the response, and providing at least one closed-ended question with respect to any member of the set of user-defined topics not identified in the consumer'"'"'s response.

Claims

1. A method for conducting real-time dynamic consumer surveys, the method under control of one or more computer systems configured with executable instructions, comprising:

providing a set of user-defined topics of interest related to a specific good or service provided by the user to a consumer;

providing a processor configured for;

(a) beginning a consumer survey by providing an open-ended question to the consumer of the specific good or service regarding the consumers experience with said good or service;

(b) receiving the consumer'"'"'s response to said open-ended question;

(c) analyzing the text of said response to the open-ended question to identify the presence of members of the set of user-defined topics within the response;

(d) providing at least one closed-ended question with respect to any member of the set of user-defined topics not identified in step number (c), wherein said closed-ended question is a function of a predetermined set of rules.

2. The method of claim 1, wherein the processor is further configured for analyzing the text of said response to the open-ended question to identify a sentiment measure regarding said goods or services

3. The method of claim 1, further comprising generating at least one closed-ended question with respect to members of the user-defined topics identified in the consumer'"'"'s response to the open-ended question.

4. The method of claim 3, wherein the closed-ended question includes a request to rate consumer satisfaction with respect to the goods or services.

5. The method of claim 2, further comprising assigning an ordinal data value to consumer sentiment based on the textual analysis of the consumer'"'"'s response to said open-ended question.

6. The method of claim 5, wherein the ordinal data value assigned to the consumer sentiment is based off of a set of user-defined rules.

7. The method of claim 2, further comprising assessing a confidence interval of the identified consumer sentiment regarding the goods or services.

8. The method of claim 7, further comprising assessing the confidence interval associated with identification of consumer sentiment and generating at least one closed-ended question to specifically identify consumer sentiment if the confidence interval is below a user-defined threshold.

9. The method of claim 8, wherein the closed-ended question comprises a request to rate consumer sentiment with respect to the goods or services.

10. The method of claim 1, further comprising assessing the confidence interval associated with the identified members of the set of user-defined topics and generating at least one closed-ended question to specifically identify at least one member of the set of user-defined topics if the confidence interval is below a user-defined threshold.

11. The method of claim 10, wherein the closed-ended question comprises a request to rate at least one member of the set of user-defined topics.

12. The method of claim 11, further comprising asking a closed-ended question requesting a narrative regarding a positive attribute of the at least one member of the set of user-defined topics if the rating of the at least one member of the set of user-defined topics is greater than a user-defined threshold value.

13. The method of claim 11, further comprising asking a closed-ended question requesting a narrative regarding a negative attribute of the at least one member of the set of user-defined topics if the rating of the at least one member of the set of user-defined topics is less than a user-defined threshold value.

15. The system of claim 13, wherein the processor is further configured to generate at least one closed-ended question with respect to members of the user-defined topics identified in the consumer'"'"'s response to the open-ended question.

14. A system for conducting real-time dynamic consumer surveys, the system comprising:

one or more computer systems configured with executable instructions, comprising a set of user-defined topics of interest related to a specific good or service provided by the user to a consumer; and

a processor configured for;

(a) providing an open-ended question to the consumer of the specific good or service regarding the consumers experience with said good or service;

(b) receiving the consumers response to said open-ended question;

(c) analyzing the text of said response to the open-ended question to identify the presence of members of the set of user-defined topics within the response;

(d) providing at least one closed-ended question with respect to any member of the set of user-defined topics not identified in step number (c).

16. The system of claim 14, wherein the closed-ended question includes a request to rate consumer satisfaction with respect to the goods or services.

17. The system of claim 16, wherein the processor is further configured to analyze the text of said response to the open-ended question to identify sentiment measure regarding said goods or services;

and wherein the processor is further configured to assign an ordinal data value to consumer sentiment based on the textual analysis of the consumer'"'"'s response to said open-ended question.

18. The system of claim 16, further comprising assessing a confidence interval of the identified consumer sentiment regarding the goods or services and generating at least one closed-ended question to specifically identify consumer sentiment if the confidence interval is below a user-defined threshold.

19. The system of claim 14, wherein the processor is further configured to terminate the survey if the number of questions exceeds a user-defined threshold value.

20. A method for conducting real-time dynamic consumer surveys, the method under control of one or more computer systems configured with executable instructions, comprising:

providing a set of user-defined topics of interest related to a good or service;

providing a processor configured for;

(a) beginning a consumer survey by asking the consumer to provide an overall rating of experience with the good or service and providing an open-ended question to the consumer of the specific good or service regarding the consumers experience with said good or service;

(b) receiving the consumer'"'"'s response to said open-ended question;

(c) analyzing the text of said response to the open-ended question to identify the presence of members of the set of user-defined topics within the response;

(d) providing at least one closed-ended question with respect to any member of the set of user-defined topics not identified in step number (c), wherein said closed-ended question is a function of a predetermined set of rules.