LOCATION-SPECIFIC ADVERTISING
2 Assignments
0 Petitions
Accused Products
Abstract
The usefulness, and consequently the performance, of advertisements are improved by allowing businesses to better target their ads to a responsive audience. Location information is determined (or simply accepted) and used. For example, location information may be used in a relevancy determination of an ad. As another example, location information may be used in an attribute (e.g., position) arbitration. Such location information may be associated with price information, such as a maximum price bid. Such location information may be associated with ad performance information. Ad performance information may be tracked on the basis of location information. The content of an ad creative, and/or of a landing page may be selected and/or modified using location information. Tools, such as user interfaces, may be provided to allow a business to enter and/or modify location information. The location information used to target and/or score ads may be, include, or define an area.
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Citations
41 Claims
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1-21. -21. (canceled)
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22. A computer-implemented method comprising:
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receiving, using one or more processors, geolocation information associated with an end user request; determining, using the one or more processors, whether an ad has geolocation-specific information corresponding to the geolocation information accepted; and responsive to a determination that the ad has geolocation-specific information corresponding to the geolocation information accepted, modifying, using the one or more processors, an ad creative based at least in part on one or more of (A) the geolocation information associated with the end user request, or (B) the geolocation-specific information of the ad, wherein modifying the ad creative includes selecting one of one or more candidate ad creatives, and providing, using the one or more processors, the modified ad creative on a client device, otherwise, responsive to a determination, using the one or more processors, that the ad does not have geolocation-specific information corresponding to the geolocation information accepted, providing the ad creative to the client device. - View Dependent Claims (23, 24, 25, 26, 27, 28)
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29. A system comprising:
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one or more processors; and one or more non-transient computer readable storage device storing instructions which, when executed by the one or more processor, cause the one or more processors to perform operations comprising; receiving, using one or more computers, geolocation information associated with an end user request; determining, using the one or more computers, whether an ad has geolocation-specific information corresponding to the geolocation information accepted; and responsive to a determination that the ad has geolocation-specific information corresponding to the geolocation information accepted, modifying, using the one or more computers, an ad creative based at least in part on one or more of (A) the geolocation information associated with the end user request, or (B) the geolocation-specific information of the ad, wherein modifying the ad creative includes selecting one of one or more candidate ad creatives, and providing, using the one or more computers, the modified ad creative on a client device, otherwise, responsive to a determination, using the one or more computers, that the ad does not have geolocation-specific information corresponding to the geolocation information accepted, providing the ad creative to the client device. - View Dependent Claims (30, 31, 32, 33, 34, 35)
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36. A non-transitory storage medium storing processor-executable instructions which, when executed by at least one processor, cause the at least one processor to perform operations comprising:
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receiving, using one or more computers, geolocation information associated with an end user request; determining, using the one or more computers, whether an ad has geolocation-specific information corresponding to the geolocation information accepted; and responsive to a determination that the ad has geolocation-specific information corresponding to the geolocation information accepted, modifying, using the one or more computers, an ad creative based at least in part on one or more of (A) the geolocation information associated with the end user request, or (B) the geolocation-specific information of the ad, wherein modifying the ad creative includes selecting one of one or more candidate ad creatives, and providing, using the one or more computers, the modified ad creative on a client device, otherwise, responsive to a determination, using the one or more computers, that the ad does not have geolocation-specific information corresponding to the geolocation information accepted, providing the ad creative to the client device. - View Dependent Claims (37, 38, 39, 40, 41)
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Specification