REAL-TIME TARGETED DYNAMIC ADVERTISING IN MOVING VEHICLES
First Claim
1. A computer-implemented method for remotely and dynamically coordinating display of targeted content across display modules of a plurality of moving vehicles, the method comprising the steps of:
- (a) receiving, at a remote content delivery system, a content item to be displayed on display modules of the plurality of moving vehicles as part of a campaign and associated display criteria;
(b) receiving, at the remote content delivery system over a wireless communications link, real-time information on each of the plurality of vehicles including vehicle location information;
(c) dynamically identifying, by the remote content delivery system, vehicles from the plurality of vehicles matching the display criteria for the content item based at least in part on the vehicle location information received in (b) for the vehicles;
(d) dynamically transmitting the content item from the remote content delivery system to the vehicles identified in (c) over the wireless communications link to be displayed in real time on the display module of each of the vehicles; and
(e) repeating steps (b), (c), and (d) a plurality of times until a campaign limit is reached.
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Abstract
Dynamically changing targeted advertising content is dispatched wirelessly in real time via a cellular network from a remote web portal to a plurality of vehicles, and ads are displayed on a digital display mounted in a rear window of the vehicles. Vehicles communicate wirelessly to the web portal their geographic location, and cameras are used to record the effect of the ads on viewers in following vehicles. Ads are changed based upon criteria established by advertisers, changing vehicle geographic locations, and changing conditions such as areas, times of day, traffic on roads, and profiles of viewers.
29 Citations
25 Claims
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1. A computer-implemented method for remotely and dynamically coordinating display of targeted content across display modules of a plurality of moving vehicles, the method comprising the steps of:
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(a) receiving, at a remote content delivery system, a content item to be displayed on display modules of the plurality of moving vehicles as part of a campaign and associated display criteria; (b) receiving, at the remote content delivery system over a wireless communications link, real-time information on each of the plurality of vehicles including vehicle location information; (c) dynamically identifying, by the remote content delivery system, vehicles from the plurality of vehicles matching the display criteria for the content item based at least in part on the vehicle location information received in (b) for the vehicles; (d) dynamically transmitting the content item from the remote content delivery system to the vehicles identified in (c) over the wireless communications link to be displayed in real time on the display module of each of the vehicles; and (e) repeating steps (b), (c), and (d) a plurality of times until a campaign limit is reached. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24)
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25. A content delivery system for remotely and dynamically coordinating display of targeted content across display modules of a plurality of moving vehicles, comprising:
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at least one processor; memory associated with the at least one processor; and a program supported in the memory, the program containing a plurality of instructions which, when executed by the at least one processor, cause the at least one processor to; (a) receive a content item to be displayed on display modules of the plurality of moving vehicles as part of a campaign and associated display criteria; (b) receive real-time information on each of the plurality of vehicles including vehicle location information; (c) dynamically identify vehicles from the plurality of vehicles matching the display criteria for the content item based at least in part on the vehicle location information received in (b) for the vehicles; (d) dynamically transmit the content item to the vehicles identified in (c) over a wireless communications link to be displayed in real time on the display module of each of the vehicles; and (e) repeat (b), (c), and (d) a plurality of times until a campaign limit is reached.
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Specification