METHODS AND APPARATUS TO MONITOR MEDIA PRESENTATIONS
First Claim
1. An apparatus to monitor media, the apparatus comprising:
- a software development kit provider to provide a software development kit to enable an application developer to create a monitoring enabled application;
a monitoring data receiver to receive data collected from a media device executing the monitoring enabled application, the data collected via the monitoring enabled application, the collected data including a media identifier and at least one of a device identifier or a user identifier;
a data store to store the collected data; and
a database proprietor interface to request demographic information from a database proprietor, the database proprietor interface to store the demographic information in association with the media identifier in the data store.
9 Assignments
0 Petitions
Accused Products
Abstract
Methods, apparatus, systems and articles of manufacture to monitor media are disclosed. An example apparatus includes a software development kit provider to provide a software development kit to enable an application developer to create an application developer to create a monitoring enabled application. The example apparatus further includes a monitoring data receiver to receive data collected from a media device executing the monitoring enabled application, the data collected via the monitoring enabled application, the collected data including a media identifier and at least one of a device identifier or a user identifier. The example apparatus further includes a data store to store the collected data, and a database proprietor interface to request demographic information from a database proprietor, the database proprietor interface to store the demographic information in association with the media identifier in the data store.
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Citations
20 Claims
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1. An apparatus to monitor media, the apparatus comprising:
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a software development kit provider to provide a software development kit to enable an application developer to create a monitoring enabled application; a monitoring data receiver to receive data collected from a media device executing the monitoring enabled application, the data collected via the monitoring enabled application, the collected data including a media identifier and at least one of a device identifier or a user identifier; a data store to store the collected data; and a database proprietor interface to request demographic information from a database proprietor, the database proprietor interface to store the demographic information in association with the media identifier in the data store. - View Dependent Claims (2, 3, 5, 6, 7, 8, 9)
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4. The apparatus as described in claim 4, wherein the ID3 tag includes media-identifying metadata.
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10. A method of monitoring a media presentation, the method comprising:
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providing a software development kit to an application developer, the software development kit to enable the application developer to create a monitoring enabled application; receiving, from the monitoring enabled application, a media identifier and a user identifier; querying a database proprietor for demographic information in association with the user identifier; and logging, with a processor, an impression of media identified by the media identifier in association with the received demographic information. - View Dependent Claims (11, 12, 13, 14)
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15. A tangible computer-readable storage medium comprising instructions which, when executed, cause a machine to at least:
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provide a software development kit to an application developer, the software development kit to enable the application developer to create a monitoring enabled application; receive, from the monitoring enabled application, a media identifier and a user identifier; query a database proprietor for demographic information in association with the user identifier; and log an impression of media identified by the media identifier in association with the received demographic information. - View Dependent Claims (16, 17, 18, 19)
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20-39. -39. (canceled)
Specification