METHODS AND APPARATUS TO MONITOR MEDIA PRESENTATIONS

• US 20140317114A1
• Filed: 08/09/2013
• Published: 10/23/2014
• Est. Priority Date: 04/17/2013
• Status: Active Grant

• Current Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Original Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Inventors: Ramaswamy, Arun, Alla, Madusudhan Reddy
• Granted Patent: US 9,697,533 B2
• Time in Patent Office: Days
• US Class Current: 707/737
• CPC Class Codes: G06F 16/245 Query processing
• CPC Class Codes: G06F 16/285 Clustering or classification
• CPC Class Codes: G06F 8/61 Installation
• CPC Class Codes: G06Q 30/0204 Market segmentation
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: H04N 21/251 Learning process for intelligent management, e.g. learning user preferences for recommending movies details of learning user preferences for the retrieval of video data in a video database G06F16/739; computer systems using learning methods G06N3/08
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52

Abstract

Methods, apparatus, systems and articles of manufacture to monitor media are disclosed. An example apparatus includes a software development kit provider to provide a software development kit to enable an application developer to create an application developer to create a monitoring enabled application. The example apparatus further includes a monitoring data receiver to receive data collected from a media device executing the monitoring enabled application, the data collected via the monitoring enabled application, the collected data including a media identifier and at least one of a device identifier or a user identifier. The example apparatus further includes a data store to store the collected data, and a database proprietor interface to request demographic information from a database proprietor, the database proprietor interface to store the demographic information in association with the media identifier in the data store.

Claims

1. An apparatus to monitor media, the apparatus comprising:

a software development kit provider to provide a software development kit to enable an application developer to create a monitoring enabled application;

a monitoring data receiver to receive data collected from a media device executing the monitoring enabled application, the data collected via the monitoring enabled application, the collected data including a media identifier and at least one of a device identifier or a user identifier;

a data store to store the collected data; and

a database proprietor interface to request demographic information from a database proprietor, the database proprietor interface to store the demographic information in association with the media identifier in the data store.

2. The apparatus as described in claim 1, wherein the database proprietor implements a user registration model to store demographic information in association with the at least one of the device identifier or the user identifier.

3. The apparatus as described in claim 1, wherein the media identifier is formatted as an ID3 tag.

5. The apparatus as described in claim 1, wherein the at least one of the device identifier or the user identifier is an Apple ID.

6. The apparatus as described in claim 1, wherein the monitoring enabled application is to transmit the collected data to the monitoring data receiver.

7. The apparatus as described in claim 1, wherein the software development kit includes functionality to identify the media identifier.

8. The apparatus as described in claim 1, wherein the software development kit includes functionality to identify the at least one of the device identifier or the user identifier.

9. The apparatus as described in claim 1, wherein the database proprietor interface is to request the demographic information from the database proprietor in the aggregate.

4. The apparatus as described in claim 4, wherein the ID3 tag includes media-identifying metadata.

10. A method of monitoring a media presentation, the method comprising:

providing a software development kit to an application developer, the software development kit to enable the application developer to create a monitoring enabled application;

receiving, from the monitoring enabled application, a media identifier and a user identifier;

querying a database proprietor for demographic information in association with the user identifier; and

logging, with a processor, an impression of media identified by the media identifier in association with the received demographic information.

11. The method as described in claim 10, wherein the media identifier is formatted as an ID3 tag.

12. The method as described in claim 11, wherein the ID3 tag includes media-identifying metadata.

13. The method as described in claim 11, wherein the ID3 tag includes source-identifying metadata.

14. The method as described in claim 10, wherein the media identifier is a first media identifier, the user identifier is a first user identifier, and further comprising:

receiving a second media identifier and a second user identifier, the second media identifier being identical to the first media identifier, the second user identifier being different from the first user identifier; and

querying, via a single request, the database proprietor for demographic information in association with both the first user identifier and the second user identifier.

15. A tangible computer-readable storage medium comprising instructions which, when executed, cause a machine to at least:

provide a software development kit to an application developer, the software development kit to enable the application developer to create a monitoring enabled application;

receive, from the monitoring enabled application, a media identifier and a user identifier;

query a database proprietor for demographic information in association with the user identifier; and

log an impression of media identified by the media identifier in association with the received demographic information.

16. The computer-readable storage medium as described in claim 15, wherein the media identifier is formatted as an ID3 tag.

17. The computer-readable storage medium as described in claim 16, wherein the ID3 tag includes media-identifying metadata.

18. The computer-readable storage medium as described in claim 16, wherein the ID3 tag includes source-identifying metadata.

19. The computer-readable storage medium as described in claim 15, wherein the media identifier is a first media identifier, the user identifier is a first user identifier, and further comprising instructions which, when executed, cause the machine to at least:

receive a second media identifier and a second user identifier, the second media identifier being the same as the first media identifier, the second user identifier being different from the first user identifier; and

query, via a single request, the database proprietor for demographic information in association with both the first user identifier and the second user identifier.

20-39. -39. (canceled)