MESSAGING METHOD AND SYSTEM

• US 20140323167A1
• Filed: 04/29/2014
• Published: 10/30/2014
• Est. Priority Date: 04/29/2013
• Status: Abandoned Application

• Current Assignee: ApproachPlus Pty., Ltd.
• Original Assignee: ApproachPlus Pty., Ltd.
• Inventors: Spearritt, Ross Donald, MacNamara, Tim Patrick
• Application Number:
  US14/264,717
• Publication Number:
  US 20140323167A1
• Time in Patent Office: Days
• US Class Current: 455/466
• CPC Class Codes: H04W 4/023 using mutual or relative location information between multiple location based services [LBS] targets or of distance thresholds
• CPC Class Codes: H04W 4/14 Short messaging services, e.g. short message services [SMS] or unstructured supplementary service data [USSD]
• CPC Class Codes: H04W 4/40 for vehicles, e.g. vehicle-to-pedestrians [V2P]

Abstract

A method for providing an auxiliary response to a user of a primary service and a primary response to the user, the method comprising the steps of: receiving a request from the user, the request being in respect of the primary service, and comprising location information; determining the primary response, the primary response based on the location information and the primary service; determining the auxiliary response, the auxiliary response based on the location information; and communicating the primary response and the auxiliary response to the user, wherein the auxiliary response comprises information in respect of an auxiliary entity.

Claims

1. A method for providing an auxiliary response to a user of a primary service and a primary response to the user, the method comprising the steps of:

receiving a request from the user, the request being in respect of the primary service, and comprising location information;

determining the primary response, the primary response based on the location information and the primary service;

determining the auxiliary response, the auxiliary response based on the location information; and

communicating the primary response and the auxiliary response to the user,

wherein the auxiliary response comprises information in respect of an auxiliary entity.

2. A method as claimed in claim 1, wherein the request corresponds to a request for the primary service to be provided by a primary entity.

3. A method as claimed in claim 1, wherein the content of the primary response is independent of the content of the auxiliary response.

4. A method as claimed in claim 1, wherein the primary service is a taxi service, and wherein the primary response is an SMS message informing the user that a taxi of the taxi service is arriving, and wherein the auxiliary response is an advertisement and/or voucher for the auxiliary entity.

5. A method as claimed in claim 1, wherein the primary service is a taxi service, and wherein the primary response is a notification informing the user that a taxi of the taxi service is arriving, and wherein the auxiliary response is an advertisement for the auxiliary entity.

6. A method as claimed in claim 1, wherein the auxiliary response is incorporated into the primary response.

7. A method as claimed in claim 6, wherein the auxiliary response is appended to the primary response.

8. A method as claimed in claim 1, wherein the auxiliary response is sent separately to the primary response.

9. A method as claimed in claim 8, wherein the auxiliary response is sent at or after completion of the primary service.

10. A method as claimed in claim 1, wherein the auxiliary response is determined by selecting an auxiliary response from a response group.

11. A method as claimed in claim 10, wherein each auxiliary response within the response group has an associated geographic region.

12. A method as claimed in claim 11, wherein the auxiliary response with a closest geographic region to the location information is selected.

13. A method as claimed in claim 11, wherein the selection of an auxiliary response comprises a bidding step.

14. A method as claimed in claim 10, wherein the selection of an auxiliary response comprises a filtering step.

15. A method as claimed in claim 14, wherein the filtering step includes the steps of:

identifying a response time associated with the request;

identifying one or more auxiliary responses having an associated time of day and/or day of week corresponding to the response time; and

limiting the response group such that only said identified one or more auxiliary responses are present within the response group.

16. A method as claimed in claim 1, wherein the location information includes a pickup location.

17. A method as claimed in claim 1, wherein the location information includes a destination location.

18. A method as claimed in claim 1, wherein communication of the primary response and auxiliary response to the user includes a wireless communication.

19. A system comprising at least one processor and a memory, wherein the processor is configured for executing instructions stored within the memory, and wherein the memory comprises instructions for:

receiving a request from the user, the request being in respect of the primary service, and comprising location information;

determining a primary response, the primary response based on the location information and the primary service;

determining an auxiliary response, the auxiliary response based on the location information; and

communicating the primary response and the auxiliary response to the user,

wherein the auxiliary response comprises information in respect of an auxiliary entity.