ADVERTISING IMPRESSION DETERMINATION
First Claim
Patent Images
1. A method for verifying an advertising impression in a three-dimensional environment, the method comprising:
- identifying that a portion of the three-dimensional environment is tagged as an advertisement area;
providing a stream of an advertisement to the tagged advertisement area, wherein the advertisement is streamed in real-time;
executing instructions stored in memory, wherein execution of the instructions by a processor determines that a character is within a predetermined distance from the advertisement and that a line-of-sight of the character is oriented toward the advertisement; and
updating advertising impression information stored in memory regarding the advertisement streamed in real-time, wherein an advertising impression is based on the determination that the character is within the predetermined distance and the line-of-sight of the character is oriented toward the advertisement.
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Abstract
Systems and methods for defining and tracking advertising campaigns across a channel video game network are disclosed. The system allows advertisements to be dynamically activated in video games. Advertisements are tracked to determine user impressions and user exposure to the advertisement. In the system, an impression area is defined relative an advertisements in the game. Methods for redefining the impression area or for accounting for the existence of obstructions that distort the view of the advertisement are also provided.
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Citations
19 Claims
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1. A method for verifying an advertising impression in a three-dimensional environment, the method comprising:
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identifying that a portion of the three-dimensional environment is tagged as an advertisement area; providing a stream of an advertisement to the tagged advertisement area, wherein the advertisement is streamed in real-time; executing instructions stored in memory, wherein execution of the instructions by a processor determines that a character is within a predetermined distance from the advertisement and that a line-of-sight of the character is oriented toward the advertisement; and updating advertising impression information stored in memory regarding the advertisement streamed in real-time, wherein an advertising impression is based on the determination that the character is within the predetermined distance and the line-of-sight of the character is oriented toward the advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system for verifying an advertising impression in a three-dimensional environment, the system comprising:
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memory that stores a plurality of advertisements; and a processor that executes instructions stored in memory, wherein execution of the instructions by the processor identifies that a portion of the three-dimensional environment is tagged as an advertisement area; and a communication interface that provides a stream of an advertisement from the plurality of advertisements to the tagged advertisement area, wherein the advertisement is streamed in real-time; wherein further execution of instructions by the processor determines that a character is within a predetermined distance from the advertisement and that a line-of-sight of the character is oriented toward the advertisement; and wherein memory updates stored advertising impression information regarding the advertisement streamed in real-time, wherein an advertising impression is based on the determination that the character is within the predetermined distance and the line-of-sight of the character is oriented toward the advertisement. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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19. A non-transitory computer-readable storage medium, having embodied thereon a program executable by a processor to perform a method for verifying an advertising impression in a three-dimensional environment, the method comprising:
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identifying that a portion of the three-dimensional environment is tagged as an advertisement area; providing a stream of an advertisement to the tagged advertisement area, wherein the advertisement is streamed in real-time; determining that a character is within a predetermined distance from the advertisement and that a line-of-sight of the character is oriented toward the advertisement; and updating advertising impression information stored in memory regarding the advertisement streamed in real-time, wherein an advertising impression is based on the determination that the character is within the predetermined distance and the line-of-sight of the character is oriented toward the advertisement.
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Specification