METHODS AND APPARATUS TO CORRELATE CENSUS MEASUREMENT DATA WITH PANEL DATA
First Claim
1. A method comprising:
- instructing, via a first computing device of a monitoring entity, a media provider to embed a tag in media, the tag to cause a device accessing the media to send a message to the monitoring entity when the media is accessed by the device, the message to identify a geographic location of the device;
accessing the message with a second computing device of the monitoring entity;
identifying, with the second computing device of the monitoring entity, a panelist identifier based on the geographic location of the device; and
associating media identifying information included in the message with panelist data associated with the panelist identifier.
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0 Petitions
Accused Products
Abstract
Methods, apparatus, systems and articles of manufacture are disclosed to correlate census measurement data with panel data. An example method disclosed herein includes instructing, via a first computing device of a monitoring entity, a media provider to embed a tag in media, the tag to cause a device accessing the media to send a message to the monitoring entity when the media is accessed by the device, the message to identify a geographic location of the device. The example method also includes accessing the message with a second computing device of the monitoring entity. The example method also includes identifying, with the second computing device of the monitoring entity, a panelist identifier based on the geographic location of the device. The example method also includes associating media identifying information included in the message with panelist data associated with the panelist identifier.
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Citations
27 Claims
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1. A method comprising:
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instructing, via a first computing device of a monitoring entity, a media provider to embed a tag in media, the tag to cause a device accessing the media to send a message to the monitoring entity when the media is accessed by the device, the message to identify a geographic location of the device; accessing the message with a second computing device of the monitoring entity; identifying, with the second computing device of the monitoring entity, a panelist identifier based on the geographic location of the device; and associating media identifying information included in the message with panelist data associated with the panelist identifier. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system comprising:
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a tag handler to instruct a media provider to embed a tag in media, the tag to cause a device accessing the media to send a message to a monitoring entity who does not provide or deliver the media when the media is accessed by the device, the message to identify a geographic location of the device; a beacon handler to access the message; and a panelist associator to identify a panelist identifier based on the geographic location of the device, the panelist associator to associate media identifying information conveyed by the message to panelist data associated with the panelist identifier. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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19. A tangible computer readable storage medium comprising instructions that, when executed, cause a processor to at least:
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instruct a media provider to embed a tag in media, the tag to cause a device accessing the media to send a message to a monitoring entity when the media is accessed by the device, the message to identify a geographic location of the device; identify a panelist identifier based on the geographic location of the device; and associate media identifying information included in the message with panelist data associated with the panelist identifier. - View Dependent Claims (20, 21, 22, 23, 24, 25, 26)
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27-61. -61. (canceled)
Specification