CONVERSION TRACKING FOR INSTALLATION OF APPLICATIONS ON MOBILE DEVICES

• US 20140330640A1
• Filed: 07/17/2014
• Published: 11/06/2014
• Est. Priority Date: 01/23/2013
• Status: Active Grant

• Current Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Original Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Inventors: Liu, Deborah, Mathur, Nipun, Chia, Teck, Raji, Vijaye
• Granted Patent: US 9,881,319 B2
• Time in Patent Office: Days
• US Class Current: 705/14.45
• CPC Class Codes: G06F 15/17331 Distributed shared memory [DSM], e.g. remote direct memory access [RDMA]
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

An application executing on a mobile device, such as an application associated with a social networking system provides a link to install a third-party application. The link may be presented in an advertisement, and the link is used to retrieve data comprising a client application for execution by the mobile device. To track installations, the client application stores an indication that the client application was installed in a shared memory location on the mobile device, as native applications do not have access to cookies. A social networking application executing on the mobile device retrieves the indication the client application was installed from the shared memory location and communicates it to a social networking system for storing in a user profile.

Claims

1. A method comprising:

receiving an identifier for a user of a client device;

identifying an application install advertisement to be presented to the user based at least in part on the identifier; and

providing, to the client device of the user, the application install advertisement.

2. The method of claim 1, wherein the application install advertisement comprises a reference to retrieve and install content comprising the application.

3. The method of claim 2, wherein the reference to retrieve and install content comprising the application comprises one or more links for sending a request for the application to an application store executing on the client device.

4. The method of claim 1, wherein the application is received from a social networking system.

5. The method of claim 1, wherein the application is received from an application store.

6. The method of claim 1, further comprising:

receiving, from the client device, an indication that the application was installed on the client device and the identifier associated with a user;

identifying a user profile of the user associated with identifier, the user profile maintained by the online system; and

storing the indication the application was installed on the client device in the user profile.

7. The method of claim 6, wherein the indication that the application was installed includes one or more of a group consisting of:

an application identifier associated with the application, an identifier of the client device, a type of the client device, a date and time when the application was installed, or any combination thereof.

8. The method of claim 1, wherein the indication that the application was installed on the client device is stored in a shared memory location of the client device.

9. A system comprising:

a server configured to;

receive an identifier for a user of a client device;

identify an application install advertisement to be presented to the user based at least in part on the identifier; and

provide, to the client device of the user, the application install advertisement.

10. The system of claim 9, wherein the application install advertisement comprises a reference to retrieve and install content comprising the application.

11. The system of claim 10, wherein the reference to retrieve and install content comprising the application comprises one or more links for sending a request for the application to an application store executing on the client device.

12. The system of claim 9, wherein the application is received from a social networking system.

13. The system of claim 9, wherein the application is received from an application store.

14. The system of claim 9, wherein the server is further configured to:

receive, from the client device, an indication that the application was installed on the client device and the identifier associated with a user;

identify a user profile of the user associated with identifier, the user profile maintained by the online system; and

store the indication the application was installed on the client device in the user profile.

15. The system of claim 9, wherein the indication that the application was installed includes one or more of a group consisting of:

an application identifier associated with the application, an identifier of the client device, a type of the client device, a date and time when the application was installed, or any combination thereof.

16. The system of claim 9, wherein the indication that the application was installed on the client device is stored in a shared memory location of the client device.

17. A computer program product comprising a non-transitory computer readable storage medium having instructions encoded thereon that, when executed by a processor, cause the processor to:

receive an identifier for a user of a client device;

identify an application install advertisement to be presented to the user based at least in part on the identifier; and

provide, to the client device of the user, the application install advertisement.

18. The computer program product of claim 17, wherein the application install advertisement comprises a reference to retrieve and install content comprising the application.

19. The computer program product of claim 18, wherein the reference to retrieve content comprising the application comprises one or more links for sending a request for the application to an application store executing on the client device.

20. The computer program product of claim 17, wherein the application is received from a social networking system.

21. The computer program product of claim 17, wherein the application is received from an application store.

22. The computer program product of claim 17, wherein the computer readable storage medium has instructions to cause the processor to:

receive, from the client device, an indication that the application was installed on the client device and the identifier associated with a user;

identify a user profile of the user associated with identifier, the user profile maintained by the online system; and

store the indication the application was installed on the client device in the user profile.

23. The computer program product of claim 17, wherein the indication that the application was installed includes one or more of a group consisting of:

an application identifier associated with the application, an identifier of the client device, a type of the client device, a date and time when the application was installed, or any combination thereof.

24. The computer program product of claim 17, wherein the indication that the application was installed on the client device is stored in a shared memory location of the client device.