SYSTEM AND METHOD FOR BUSINESSES TO COLLECT PERSONALITY INFORMATION FROM THEIR CUSTOMERS

• US 20140337101A1
• Filed: 07/22/2014
• Published: 11/13/2014
• Est. Priority Date: 05/23/2012
• Status: Active Grant

• Current Assignee: Woofound Inc. (Paradox, Inc.)
• Original Assignee: Woofound Inc. (Paradox, Inc.)
• Inventors: Spears, Joshua, Sines, Daniel, Wright, Carson, Honeycutt, Noreen
• Granted Patent: US 10,817,888 B2
• Time in Patent Office: Days
• US Class Current: 705/7.32
• CPC Class Codes: G06Q 30/0203 Market surveys; Market polls

Abstract

A web-page or customer interface, that enables a business to increase their customer satisfaction levels, etc. based on the business'"'"' improved capability to predict the wants and needs of their customers as a result of it using such an interface to assess the personalities of their customers, includes: (a) dichotomous, personality traits, (b) photographic images to which are assigned ranked dichotomous personality traits based on the psychological content of the respective photographic images, (c) an image viewer adapted to present to a customer these images so as to identify with which of these images the customer elects to be associated, (d) personality types into which a customer is categorized, and wherein each of these personality types is differentiated by the specific set of dichotomous, personality traits associated with it, and (e) an algorithm adapted to categorize one into a personality types.

Claims

1. A personality-assessment interface that enables a business to increase their customer satisfaction levels, etc. based on the business having achieved an improved capability to predict the wants and needs of their customers as a result of the business having used said interface to assess the personalities of their individual customers, wherein said business utilizing an image viewer for interfacing with said customers, said personality-assessment interface comprising:

a plurality of dichotomous, personality traits,

a plurality of photographic images for viewing by a customer, wherein a plurality of said identified dichotomous personality traits are ranked and assigned to each of said plurality of photographic images based on the psychological content of the respective photographic image, whereby a customer who chooses to be associated with a particular one of said plurality of photographic images can from a psychological perspective be assessed to possess said assigned plurality of said identified dichotomous personality traits,

a means for directing said image viewer to present to said customer said plurality of photographic images so as to identify with which of said plurality of photographic images said customer elects to be associated,

a plurality of personality types into which a customer is categorized based upon the behavior that is expected to be exhibited by a customer that is categorized into one of said plurality of personality types,

wherein each of said personality types is differentiated by the specific set of said plurality of dichotomous, personality traits that is associated with each of said personality types, and

a first algorithm having a configuration adapted to, utilizing said photographic images with which said customer elects to be associated and the related plurality of said identified dichotomous personality traits that are ranked and assigned to each of said photographic images, categorize said customer into one of said plurality of personality types.

2. The personality-assessment interface as recited in claim 1, wherein:

said plurality of dichotomous, personality traits consists of at least forty pairs of said personality traits.

3. The personality-assessment interface as recited in claim 1, wherein:

said plurality of dichotomous, personality traits consists of ninety five pairs of said personality traits.

4. A method, performed by a computer of the type having an image viewer and a processor, that enables a business to increase their customer satisfaction levels, etc. based on the business having achieved an improved capability to predict the wants and needs of their customers as a result of the business having used said method to assess the personalities of their individual customers, said method comprising the steps of:

identifying a plurality of dichotomous, personality traits,

identifying a plurality of photographic images for viewing by a customer, wherein a plurality of said identified dichotomous personality traits are ranked and assigned to each of said plurality of photographic images based on the psychological content of the respective photographic image, whereby a customer who chooses to be associated with a particular one of said plurality of photographic images can from a psychological perspective be assessed to possess said assigned plurality of said identified dichotomous personality traits,

utilizing said image viewer having a configuration adapted to present to said customer said plurality of photographic images so as to identify with which of said plurality of photographic images said customer elects to be associated,

identifying a plurality of personality types into which a customer is categorized based upon the behavior that is expected to be exhibited by a customer that is categorized into one of said plurality of personality types,

wherein each of said personality types is differentiated by the specific set of said plurality of dichotomous, personality traits that is associated with each of said personality types, and

identifying a first algorithm having a configuration adapted to, utilizing said photographic images with which said customer elects to be associated and the related plurality of said identified dichotomous personality traits that are ranked and assigned to each of said photographic images, categorize said customer into one of said plurality of personality types.

5. The method as recited in claim 4, wherein:

said plurality of dichotomous, personality traits consists of at least forty pairs of said personality traits

6. The method as recited in claim 4, wherein:

said plurality of dichotomous, personality traits consists of ninety five pairs of said personality traits.

7. A computer program product for use in conjunction with a computer device of the type having a processor and an image viewer, the computer program product comprising a computer readable, non-transitory, storage medium and instructions thereon for enabling a business to increase their customer satisfaction levels, etc. based on the business having achieved an improved capability to predict the wants and needs of their customers as a result of the business having used said computer program product to assess the personalities of their individual customers, said instructions comprising the steps of:

identifying a plurality of dichotomous, personality traits,

identifying a plurality of photographic images for viewing by a customer, wherein a plurality of said identified dichotomous personality traits are ranked and assigned to each of said plurality of photographic images based on the psychological content of the respective photographic image, whereby a customer who chooses to be associated with a particular one of said plurality of photographic images can from a psychological perspective be assessed to possess said assigned plurality of said identified dichotomous personality traits,

providing for the utilization of said image viewer to present to said customer said plurality of photographic images so as to identify with which of said plurality of photographic images said customer elects to be associated,

identifying a plurality of personality types into which a customer is categorized based upon the behavior that is expected to be exhibited by a customer that is categorized into one of said plurality of personality types,

wherein each of said personality types is differentiated by the specific set of said plurality of dichotomous, personality traits that is associated with each of said personality types, and

identifying a first algorithm having a configuration adapted to, utilizing said photographic images with which said customer elects to be associated and the related plurality of said identified dichotomous personality traits that are ranked and assigned to each of said photographic images, categorize said customer into one of said plurality of personality types.

8. The computer program product as recited in claim 7, wherein:

said plurality of dichotomous, personality traits consists of at least forty pairs of said personality traits.

9. The computer program product as recited in claim 7, wherein:

said plurality of dichotomous, personality traits consists of ninety five pairs of said personality traits.