METHODS AND APPARATUS TO DETERMINE IMPRESSIONS USING DISTRIBUTED DEMOGRAPHIC INFORMATION
First Claim
Patent Images
1. A method, comprising:
- obtaining media impression information from a client device for a media impression;
obtaining demographic information corresponding to the client device from at least three database proprietors; and
determining, using a processor, a demographic characteristic associated with the media impression based on the demographic information obtained from the at least three database proprietors.
3 Assignments
0 Petitions
Accused Products
Abstract
Methods and apparatus to determine impressions using distributed demographic information are disclosed. An example method includes obtaining media impression information from a client device for a media impression, obtaining demographic information corresponding to the client device from at least three database proprietors, and determining a demographic characteristic associated with the media impression based on the demographic information obtained from the at least three database proprietors.
124 Citations
23 Claims
-
1. A method, comprising:
-
obtaining media impression information from a client device for a media impression; obtaining demographic information corresponding to the client device from at least three database proprietors; and determining, using a processor, a demographic characteristic associated with the media impression based on the demographic information obtained from the at least three database proprietors. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
-
-
10. An apparatus, comprising:
-
a demographics collector to receive demographic information from at least three different database proprietors, the demographic information corresponding to a client device; and an impression characterizer to determine a demographic characteristic associated with a media impression based on the demographic information obtained from the at least three database proprietors for the client device. - View Dependent Claims (11, 12, 13, 14)
-
-
15. A tangible computer readable medium comprising computer readable instructions which, when executed, cause a processor to at least:
-
send a request for demographic information, the request being based on media impression information received from a client device for a media impression; and determine a demographic characteristic associated with the media impression based on the demographic information, the demographic information being obtained from at least three database proprietors. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23)
-
Specification