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INTEGRATING MEDIA ANALYTICS TO CONFIGURE AN ADVERTISING ENGINE

  • US 20140337120A1
  • Filed: 05/07/2014
  • Published: 11/13/2014
  • Est. Priority Date: 05/08/2013
  • Status: Abandoned Application
First Claim
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1. An apparatus comprising:

  • a campaign manager module that advertises based on an advertising campaign, the advertising campaign comprising a plurality of advertising entities, the advertising campaign based on a set of configuration parameters; and

    a results module that monitors results of one or more of the advertising entities,wherein the campaign manager module updates one or more of the configuration parameters based on the results, and at least a portion of the campaign manager module and the results module comprise one or more of hardware and executable code, the executable code stored on one or more computer readable storage media.

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