INTEGRATING MEDIA ANALYTICS TO CONFIGURE AN ADVERTISING ENGINE
First Claim
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1. An apparatus comprising:
- a campaign manager module that advertises based on an advertising campaign, the advertising campaign comprising a plurality of advertising entities, the advertising campaign based on a set of configuration parameters; and
a results module that monitors results of one or more of the advertising entities,wherein the campaign manager module updates one or more of the configuration parameters based on the results, and at least a portion of the campaign manager module and the results module comprise one or more of hardware and executable code, the executable code stored on one or more computer readable storage media.
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Abstract
An apparatus, system, and method are disclosed for integrating media analytics to configure an advertising engine. In one embodiment, a method includes advertising based on an advertising campaign, the advertising campaign comprising a plurality of advertising entities, the advertising campaign based on a set of configuration parameters, monitoring results of one or more of the advertising entities, and modifying one or more of the configuration parameters based on the results.
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Citations
20 Claims
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1. An apparatus comprising:
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a campaign manager module that advertises based on an advertising campaign, the advertising campaign comprising a plurality of advertising entities, the advertising campaign based on a set of configuration parameters; and a results module that monitors results of one or more of the advertising entities, wherein the campaign manager module updates one or more of the configuration parameters based on the results, and at least a portion of the campaign manager module and the results module comprise one or more of hardware and executable code, the executable code stored on one or more computer readable storage media. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method comprising:
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advertising based on an advertising campaign, the advertising campaign comprising a plurality of advertising entities, the advertising campaign based on a set of configuration parameters; monitoring results of one or more of the advertising entities; and modifying one or more of the configuration parameters based on the results. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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19. A computer program product comprising a computer readable storage medium having program code embodied therein, the program code readable/executable by a processor for:
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advertising based on an advertising campaign, the advertising campaign comprising multiple advertising entities, the advertising campaign based on a set of configuration parameters; monitoring results of one or more of the advertising entities; and modifying one or more of the configuration parameters based on the results. - View Dependent Claims (20)
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Specification